9-11-2012 Social media for fashion

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9-11-2012 Social media for fashion

  1. 1. Social Media and Web 2.0 for Fashion FASH325 – Fall 2012 http://bit.ly/sm-fashion-f12Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 2
  3. 3. Use of Technology• Please, DO use any technology at your fingertips.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 3
  4. 4. Presentation Structure You Your Brand Your Target Audience • Local • Distant9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 4
  5. 5. DEFINING SOCIAL MEDIA9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 5
  6. 6. Traditional Broadcast Media Credit: Stefan Domanske on Flickr Social Media and Web 2.0 for Fashion - M. Plourde9-11-20126
  7. 7. Social Media Credit: Francis Chung on Flickr Social Media and Web 2.0 for Fashion - M. Plourde9-11-20127
  8. 8. Credit: Khalid Albaih on Flickr9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 8
  9. 9. Social media presenceDo you have a _______ account? • Yes. • No.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 9
  10. 10. Social media usageYour purpose for using social media ismostly… • Personal. • Professional.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 10
  11. 11. Mobile devicesDo you own a smartphone, tablet, or anotherweb-enabled handheld device? • Yes. • No.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 11
  12. 12. Information overload… MANAGING INCOMING INFORMATION9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 12
  13. 13. How big is the problem?9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 13
  14. 14. “Its not information overload - its filter failure” – Clay Shirky9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 14
  15. 15. Don’t be a slave to email!• Apply the Getting Things Done process to your inbox.• Use filters, tags, and folders.• Unsubscribe.• Move messages you’re not required to take action upon to another space. • Separate email account • RSS reader9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 15
  16. 16. Remember the day the Internet almost died? http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 16
  17. 17. Finding relevant conversations• Gurus in your discipline and their entourage• Books• Blogs• Professional associations• Conference and event backchannels• #Hashtags and keywords9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 17
  18. 18. New York Fashion Week week-sept-2012/ 09/05/new-york-fashion- http://mashable.com/2012/9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 18
  19. 19. Google Alerts http://www.google.com/alerts9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 19
  20. 20. Consume the social web• Create a custom online newspaper that scouts the social web for you.• http://paper.li9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 20
  21. 21. Google Reader and Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. • http://www.google.com/reader Attribution: jrhode on Flickr.com9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 21
  22. 22. Roles in communities Leaders/ Gurus Active Members Lurkers Outsiders9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 22
  23. 23. STORING AND RETRIEVING INFORMATION9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 23
  24. 24. Storing and retrievingI can retrieve relevant information I wasexposed to in the last month. • Yes. • No.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 24
  25. 25. Social bookmarking: Diigo http://www.diigo.comBrowser Add- Can you imagine having 5,000 bookmarks On in your browser?9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 25
  26. 26. Pinterest9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 26
  27. 27. Evernote• Personal note-taking application.• Syncs on multiple devices.• http://www.evernote.com/9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 27
  28. 28. Dropbox.com• Easy personal file storage.• Syncs on multiple devices.• http://www.dropbox.com9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 28
  29. 29. Sharing information, or… BRANDING YOURSELF!9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 29
  30. 30. SharingAre you afraid of sharing your ideas online? • Yes. • No.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 30
  31. 31. Are you Googlable?If someone googled your name, would theyfind you? • Yes. • No.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 31
  32. 32. Are you employable?If someone found your social media profile,would they consider you a potentialcandidate? • Yes. • No. • OMG, no way!9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 32
  33. 33. Overexposed http://youtu.be/jSdw9m3FskA9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 33
  34. 34. Personal landing pageDo you have a personal landing page, a URLyou share to others so they can find outabout you and contact you? • Yes. • No.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 34
  35. 35. Your personal landing page• Your professional self: • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you?• Examples: • http://about.me/mathplourde • http://mathplourde.wordpress.com/about/9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 35
  36. 36. Your profile9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 36
  37. 37. Less Intrusive Than a Phone Call… Share your identity in the physical world!9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 37
  38. 38. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 38
  39. 39. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION CURATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 39
  40. 40. Conversational Spaces PERSONAL PROFESSIONAL9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 40
  41. 41. Social Media Spaces PERSONAL PROFESSIONAL9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 41
  42. 42. CHOOSING THE RIGHT CHANNELS9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 42
  43. 43. The network effect Population or Sign-ups (M) 1500 1000 500 0 China India Facebook USA Twitter LinkedIn Google+9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 43
  44. 44. The role of reciprocity Reciprocal Non-reciprocal • Requires permission • You can follow someone from both participants. without them following you back. Top dog9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 44
  45. 45. The role of reciprocity Reciprocal Non-reciprocal • Fosters relationship. • Fosters discovery.9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 45
  46. 46. My spaces PROFESSIONALPERSONAL9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 46
  47. 47. INPUT OUTPUT(Inbound) (Outbound) ME (Circa 2007) MY STORAGE9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 47
  48. 48. My sharing loop(2012)9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 48
  49. 49. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 49
  50. 50. Your PLN to the rescue http://youtu.be/IZ83x2hUCP49-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 50
  51. 51. Collaboration• Shared spaces: • Pinterest boards • Mindmapping • Social bookmarking• Google Tools • Sites • Docs • Groups9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 51
  52. 52. LOCATION, LOCATION, LOCATION9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 52
  53. 53. Social Check-In• Foursquare• Gowalla• Facebook Places9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 53
  54. 54. Social Deals• Groupon• Living Social9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 54
  55. 55. Enhanced Reality http://www.wikitude.com/en/tour/wikitude-world-browser9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 55
  56. 56. Aurasma • http://youtu.be/GBKy-hSedg89-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 56
  57. 57. Aurasma http://social.marksandspencer.com/fashion- 2/valentines-day-augmented-reality/9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 57
  58. 58. Zaphat• Augmented Reality to transform the wearer into an avatar. http://techcrunch.com/2012/08/20/the-zaphat-can-turn-you-into-a-zombie-sorta/9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 58
  59. 59. T-shirt OS http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 59
  60. 60. Google Goggles• http://www.google.com/mobile/goggles/9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 60
  61. 61. Google Project Glass https://plus.google.com/u/0/+project glass/posts9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 61
  62. 62. Point of Purchase • Touchscreens • QRCodes • Bar codes • Text messaging • Social experience9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 62
  63. 63. Prompts• What kind of information are shoppers interested in?• How can you deliver an enhanced experience?• Can you leverage in-store and client-owned technology?• How is shopping in virtual spaces different?9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 63
  64. 64. Finding Value AUDIENCE CONCERNS9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 64
  65. 65. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 65
  66. 66. The AIDA Model Action Desire Interest Awareness9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 66
  67. 67. Web Presence and Metrics• Web publishing platforms: • Google Sites • Wordpress, Drupal • Youtube, Flickr, Slideshare, Ustream, etc.• Metrics: • URL shorteners (Bit.ly) • Google Analytics • Klout • Surveys9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 67
  68. 68. Brand Presence Social Web Site Media9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 68
  69. 69. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 69
  70. 70. One Brand, Different Perspectives Origin Personal History Stories Brand Meaning Proximity9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 70
  71. 71. Crowdsourcing• Conversations are happening• Pay attention• Engage• You don’t have to do it all by yourself• Create and leverage testimonials9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 71
  72. 72. Thank You!• Questions, Comments?• Mathieu Plourde Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu http://mathplourde.wordpress.com/about• All contents for this session: http://bit.ly/sm-fashion-f129-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 72

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