2013-4-2 FASH665

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2013-4-2 FASH665

  1. 1. FASH665Fashion Studies SeminarSocial media and brandingApril 2, 2013Mathieu Plourde
  2. 2. Mathieu PlourdeMBA, Ed.D. Candidate FASH665 - M. Plourde - April 2, 2013 http://bit.ly/mathplourde 2
  3. 3. DEFINING SOCIAL MEDIA FASH665 - M. Plourde - April 2, 2013 3
  4. 4. Traditional BroadcastMedia FASH665 - M. Plourde - April 2, 2013 4 Credit: Stefan Domanske on Flickr
  5. 5. Social Media FASH665 - M. Plourde - April 2, 2013 5 Credit: Francis Chung on Flickr
  6. 6. Credit: Khalid Albaih on Flickr FASH665 - M. Plourde - April 2, 2013 6
  7. 7. FASH665 - M. Plourde - April 2, 2013Sharing information, or…BRANDING YOURSELF! 7
  8. 8. FASH665 - M. Plourde - April 2, 2013What is your firstreflex when you don’t know something? 8
  9. 9. FASH665 - M. Plourde - April 2, 2013What is your firstreflex when you don’t know something? 9 (You Google it!)
  10. 10. FASH665 - M. Plourde - April 2, 2013What is your firstreflex when you don’t know something? 10 (You Google it!)
  11. 11. Activity 1 FASH665 - M. Plourde - April 2, 2013• Google yourself: • Google your full name. • How many links does it take before you show up? • Are you satisfied with what pops up? 11
  12. 12. Social media usage FASH665 - M. Plourde - April 2, 2013• On which social media platforms are you the most active? • Facebook • Twitter • LinkedIn • Blog • Other? 12
  13. 13. Social media usage FASH665 - M. Plourde - April 2, 2013Your purpose for using social media ismostly… • Personal. • Professional. 13
  14. 14. Are you employable? FASH665 - M. Plourde - April 2, 2013If someone found your social mediaprofile, would they consider you apotential candidate? • Yes. • No. • OMG, no way! 14
  15. 15. Activity 2 FASH665 - M. Plourde - April 2, 2013• Learning and sharing: Your inbound and outbound information sources and destinations 15
  16. 16. INPUT OUTPUT(Inbound) (Outbound) FASH665 - M. Plourde - April 2, 2013 ME 16 MY STORAGE
  17. 17. FASH665 - M. Plourde - April 2, 2013Information overload…MANAGING INCOMING 17INFORMATION
  18. 18. How big is the problem? FASH665 - M. Plourde - April 2, 201318
  19. 19. FASH665 - M. Plourde - April 2, 2013“Its not information overload - its filterfailure” – Clay Shirky 19
  20. 20. Don’t be a slave to email! FASH665 - M. Plourde - April 2, 2013• Apply the Getting Things Done process to your inbox.• Use filters, tags, and folders.• Unsubscribe.• Move messages you’re not required to take action upon to another space. • Separate email account • RSS reader 20
  21. 21. FASH665 - M. Plourde - April 2, 201321
  22. 22. Google Alerts FASH665 - M. Plourde - April 2, 2013 http://www.google.com/alerts 22
  23. 23. Consume the social web FASH665 - M. Plourde - April 2, 2013• Create a custom online newspaper that scouts the social web for you.• http://paper.li 23
  24. 24. FASH665 - M. Plourde - April 2, 201324
  25. 25. Google Reader and Really Simple Syndication (RSS) FASH665 - M. Plourde - April 2, 2013 • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. • RSS ReadersAttribution: jrhode on Flickr.com 25
  26. 26. INFORMATIONSTORING AND RETRIEVING FASH665 - M. Plourde - April 2, 2013 26
  27. 27. Storing and retrieving FASH665 - M. Plourde - April 2, 2013I can retrieve relevant information I wasexposed to in the last month. • Yes. • No. 27
  28. 28. Social bookmarking: Diigo FASH665 - M. Plourde - April 2, 2013 http://www.diigo.comBrowser Add- 28 Can you imagine having 5,000 bookmarks On in your browser?
  29. 29. Pinterest FASH665 - M. Plourde - April 2, 201329
  30. 30. Evernote FASH665 - M. Plourde - April 2, 2013• Personal note-taking application.• Syncs on multiple devices.• http://www.evernote.com/ 30
  31. 31. Dropbox.com FASH665 - M. Plourde - April 2, 2013• Easy personal file storage.• Syncs on multiple devices.• http://www.dropbox.com 31
  32. 32. INPUT OUTPUT(Inbound) (Outbound) FASH665 - M. Plourde - April 2, 2013 ME (Circa 2007) 32 MY STORAGE
  33. 33. If Information Was Made ofLight… EXTERNAL FASH665 - M. Plourde - April 2, 2013 INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED 33INFORMATION SHARED INFORMATION
  34. 34. If Information Was Made ofLight… EXTERNAL FASH665 - M. Plourde - April 2, 2013 INFORMATION RECEIVED SOURCE INFORMATIONCURATION FORWARDED INFORMATION STORED 34INFORMATION SHARED INFORMATION
  35. 35. Conversational Spaces FASH665 - M. Plourde - April 2, 2013 PERSONAL PROFESSIONAL 35
  36. 36. Social Media Spaces FASH665 - M. Plourde - April 2, 2013 PERSONAL PROFESSIONAL 36
  37. 37. PERSONAL My spaces PROFESSIONAL FASH665 - M. Plourde - April 2, 201337
  38. 38. (2012) My sharing loop FASH665 - M. Plourde - April 2, 201338
  39. 39. Homework FASH665 - M. Plourde - April 2, 20131. Define how you want to be named online, which name and handles you want to own, and why.2. Find a tag line that suits you.3. Create an about.me page that defines your professional self. Be prepared to talk present it to your colleagues and justify your choices.4. Find three examples of fashion professionals who have an interesting online presence to share with the class. • Share additional questions and concerns on this 39 Google Doc.
  40. 40. Mathieu PlourdeMBA, Ed.D. Candidate FASH665 - M. Plourde - April 2, 2013 http://bit.ly/mathplourde 40

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