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2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
2012-5-1 EDUC846 presentation
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2012-5-1 EDUC846 presentation

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  • 1. E-book and e-textbook adoptionand perceptionMathieu PlourdeEd. D. in Educational Leadership, Curriculum and TechnologyEDUC846 – Spring 2012 http://bit.ly/plourde-educ846
  • 2. Why does it matter? E-book and e-textbook adoption and2 perception - Plourde - May 2012
  • 3. Credit: Ian Wescott on Flickr.com No one types this way anymore E-book and e-textbook adoption and 3 perception - Plourde - May 2012
  • 4. No one listens to music this wayanymore perception - Plourde - May 2012 E-book and e-textbook adoption and 4 Credit: Rockheim on Flickr.com
  • 5. No one watches movies this wayanymore perception - Plourde - May 2012 E-book and e-textbook adoption and 5 Credit: Bobby P. on Flickr.com
  • 6. Less and less people read thisway perception - Plourde - May 2012 E-book and e-textbook adoption and 6 Credit: Zepfanman.com on Flickr.com
  • 7. “E-book versions of the top six booksoutsold the print versions last week.And of the top 50, 19 had higher e-bookthan print sales. perception - Plourde - May 2012 E-book and e-textbook adoption andIts the first time the top-50 list has hadmore than two titles in which the e-version outsold print.” 7 - USA Today.com, January 5, 2011
  • 8. Yet, in a technology-richenvironment• … we are still using paper textbooks.• But time is ticking! perception - Plourde - May 2012 E-book and e-textbook adoption and 8
  • 9. We need to shape the future!• Confusion around e-books and e- textbooks. perception - Plourde - May 2012 E-book and e-textbook adoption and• Faculty and student expectations are not currently met by publishers. 9
  • 10. Research questionCollege students own many computer devices, most notablylaptops, tablets, and smartphones. I would like to investigate thefollowing: perception - Plourde - May 2012 E-book and e-textbook adoption and1) What dimensions of textbook usage and form are critical to UDundergraduate students academic success?2) Considering these dimensions, to what degree do UDundergraduate students think e-textbooks are a valid alternativeto paper textbooks?3) At what price point and ownership condition (full ownership ofthe file, protected file, digital rental) would UD undergraduate 10students consider switching to digital textbooks?
  • 11. Survey instrument• Potentially 83 answers required.• Built on dimensions found in my annotated perception - Plourde - May 2012 E-book and e-textbook adoption and bibliography and personal experience.• Mostly multiple choice, Likert scale.• Three open questions.• Tried to mimic questions and style of the 2012 ECAR National Study of Undergraduate Students and Information Technology.• Developed on Qualtrics. 11
  • 12. Survey design Qualifying Paper vs e- Self- perception - Plourde - May 2012 E-book and e-textbook adoption and questions textbook perceptionBook reading E-textbook Demographic habits scenarios Textbook Computerusage habits devices 12
  • 13. Sample• Convenience sample: • 2 classes of undergraduate students. perception - Plourde - May 2012 E-book and e-textbook adoption and • Communication classes. • Total potential population: 88. • Pilot for a potential larger survey. 13
  • 14. Response rate perception - Plourde - May 2012 E-book and e-textbook adoption and 30 Completed and over 18 39 Under 18 Not completed No response 2 17 14
  • 15. perception - Plourde - May 2012 E-book and e-textbook adoption and 15Source: Johnson & Christensen. Educational research, fourth edition. Figure 9.4, p. 234.
  • 16. Next steps• Identify dimensions to compare.• Chi-square analysis to determine statistical perception - Plourde - May 2012 E-book and e-textbook adoption and difference (unlikely to be an option).• Eyeballing and frequencies. 16
  • 17. Overview of the data E-book and e-textbook adoption and17 perception - Plourde - May 2012
  • 18. Chi-square test ever. cases in every box, Unlikely to ever get 5 E-book and e-textbook adoption and18 perception - Plourde - May 2012
  • 19. Main challenge• Used quantitative survey for exploratory research (Johnson and Christensen, 2012, p. 33). perception - Plourde - May 2012 E-book and e-textbook adoption and • Dimension inflation made the survey a little too long. • Completion rate less than half of what I would have needed to get a representative sample at a 95% level, despite a $25 gift certificate drawing incentive. 19
  • 20. More to explore…• The end of the textbook as a format? • Smaller chunks. perception - Plourde - May 2012 E-book and e-textbook adoption and • Access to primary content.• Impact of multimedia?• Open educational resources and open textbooks as drivers for affordability. 20
  • 21. Thank you!• Mathieu Plourde Ed. D. in Educational Leadership Candidate Educational Technologist, LMS Project Leader perception - Plourde - May 2012 E-book and e-textbook adoption and IT Client Support & Services mathieu@udel.edu• http://mathplourde.wordpress.com• Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde• Facebook, LinkedIn, Google+: Mathieu Plourde 21 http://bit.ly/plourde-educ846
  • 22. ReferencesEDUCAUSE Center for Applied Research. (2012). Reference Materials for ECAR Study of Undergraduate Students and Information Technology. EDUCAUSE Website. Retrieved May perception - Plourde - May 2012 E-book and e-textbook adoption and 1, 2012, from http://www.educause.edu/ECAR/Reference/StudentStudy?b hcp=1Johnson, B., & Christensen, L. B. (2012). Educational research : quantitative, qualitative, and mixed approaches. Thousand Oaks, Calif.: SAGE Publications.Minzesheimer, B., & Memmott, C. (2011, January 5). Week after holidays, e-book sales outdo print. USATODAY.com. Retrieved May 1, 2012, from http://www.usatoday.com/life/books/news/2011-01-05- 1Aebooksales05_ST_N.htm 22

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