2 23 2012 Social media and web 2.0 for fashion
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Slides used for my 2-23-2012 session. http://bit.ly/sm-fashion-s12

Slides used for my 2-23-2012 session. http://bit.ly/sm-fashion-s12

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2 23 2012 Social media and web 2.0 for fashion Presentation Transcript

  • 1. Social Media and Web 2.0 for Fashion FASH325 – Spring 2012 http://bit.ly/sm-fashion-s12Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  • 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 2
  • 3. Use of Technology• Please, DO use any technology at your fingertips.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 3
  • 4. Presentation Structure You Your Brand Your Target Audience • Local • Distant2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 4
  • 5. DEFINING SOCIAL MEDIA2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 5
  • 6. Traditional Broadcast Media Credit: Stefan Domanske on Flickr Social Media and Web 2.0 for Fashion - M. Plourde2-23-20126
  • 7. Social Media Credit: Francis Chung on Flickr Social Media and Web 2.0 for Fashion - M. Plourde2-23-20127
  • 8. Credit: Khalid Albaih on Flickr2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 8
  • 9. © Gene Smith: http://nform.com/publications/social-software-building-block2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 9
  • 10. Social media presenceDo you have a _______ account? • Yes. • No.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 10
  • 11. Social media usageYour purpose for using social media ismostly… • Personal. • Professional.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 11
  • 12. Mobile devicesDo you own a smartphone, tablet, or anotherweb-enabled handheld device? • Yes. • No.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 12
  • 13. Information overload… MANAGING INCOMING INFORMATION2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 13
  • 14. How big is the problem?2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 14
  • 15. “Its not information overload - its filter failure” – Clay Shirky2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 15
  • 16. Don’t be a slave to email!• Apply the Getting Things Done process to your inbox.• Use filters, tags, and folders.• Unsubscribe.• Move message you’re not required to take action upon to another space. • Separate email account • RSS reader2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 16
  • 17. Remember the day the Internet almost died? http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 17
  • 18. Finding relevant conversations• Gurus in your discipline and their entourage• Books• Blogs• Professional associations• Conference and event backchannels• #Hashtags and keywords2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 18
  • 19. London Fashion Week• http://mashable.com/2012/02/17/london- fashion-week-fall-2012/2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 19
  • 20. Roles in communities Leaders/ Gurus Active Members Lurkers Outsiders2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 20
  • 21. Google Alerts http://www.google.com/alerts2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 21
  • 22. Consume the social web• Create a custom online newspaper that scouts the social web for you.• http://paper.li2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 22
  • 23. Google Reader and Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. • http://www.google.com/reader Attribution: jrhode on Flickr.com2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 23
  • 24. STORING AND RETRIEVING INFORMATION2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 24
  • 25. Storing and retrievingI can retrieve relevant information I wasexposed to in the last month. • Yes. • No.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 25
  • 26. Social bookmarking: Diigo http://www.diigo.comBrowser Add- Can you imagine having 5,000 bookmarks On in your browser?2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 26
  • 27. Evernote• Personal note-taking application.• Syncs on multiple devices.• http://www.evernote.com/2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 27
  • 28. Dropbox.com• Easy personal file storage.• Syncs on multiple devices.• http://www.dropbox.com2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 28
  • 29. Sharing information, or… BRANDING YOURSELF!2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 29
  • 30. SharingAre you afraid of sharing your ideas online? • Yes. • No.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 30
  • 31. Are you Googlable?If someone googled your name, would theyfind you? • Yes. • No.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 31
  • 32. Are you employable?If someone found your social media profile,would they consider you a potentialcandidate? • Yes. • No. • OMG, no way!2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 32
  • 33. Your Digital Dossier• What you put online is what people see• Your real permanent record• Take charge of your own persona Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 33
  • 34. Personal landing pageDo you have a personal landing page, a URLyou share to others so they can find outabout you and contact you? • Yes. • No.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 34
  • 35. Your personal landing page• What do you want people to know about your professional self? • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you?• Example: • http://mathplourde.wordpress.com/about/2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 35
  • 36. Your profile2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 36
  • 37. Less Intrusive Than a Phone Call… Share your identity in the physical world!2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 37
  • 38. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 38
  • 39. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION CURATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 39
  • 40. Conversational Spaces PERSONAL PROFESSIONAL2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 40
  • 41. Social Media Spaces PERSONAL PROFESSIONAL2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 41
  • 42. CHOOSING THE RIGHT CHANNELS2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 42
  • 43. The network effect Population or Sign-ups (M) 1500 1000 500 0 China India Facebook USA Twitter LinkedIn Google+2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 43
  • 44. The role of reciprocity Reciprocal Non-reciprocal • Requires permission • You can follow someone from both participants. without them following you back. Top dog2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 44
  • 45. The role of reciprocity Reciprocal Non-reciprocal • Requires permission • You can follow someone from both participants. without them following you back.2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 45
  • 46. My spaces2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 46
  • 47. INPUT OUTPUT(Inbound) (Outbound) ME (Circa 2007) MY STORAGE2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 47
  • 48. My sharing loop (2012)2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 48
  • 49. Openness and research http://www.youtube.com/watch?v=zMX3dbZrwtU2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 49
  • 50. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 50
  • 51. Your PLN to the rescue http://youtu.be/IZ83x2hUCP42-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 51
  • 52. LOCATION, LOCATION, LOCATION2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 52
  • 53. Social Check-In• Foursquare• Gowalla• Facebook Places2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 53
  • 54. Social Deals• Groupon• Living Social2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 54
  • 55. Enhanced Reality• 3D objects in real life • Augmented realityhttp://www.boffswana.com/news/?p=392http://www.wikitude.com/en/tour/wikitude-world-browser2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 55
  • 56. Aurasma • http://youtu.be/GBKy-hSedg82-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 56
  • 57. Aurasma http://social.marksandspencer.com/fashion- 2/valentines-day-augmented-reality/2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 57
  • 58. Google Goggles• http://www.google.com/mobile/goggles/2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 58
  • 59. The real Google Goggles• http://www.dailytech.com/Report+Wearable+An droid+Google+Goggles+Will+Debut+in+2012+for +Under+600/article24063.htm2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 59
  • 60. Point of Purchase • Touchscreens • QRCodes • Bar codes • Text messaging • Social experience2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 60
  • 61. Prompts• What kind of information are shoppers interested in?• How can you deliver an enhanced experience?• Can you leverage in-store and client-owned technology?• How is shopping in virtual spaces different?2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 61
  • 62. One Brand, Different Perspectives Origin Personal History Stories Brand Meaning Proximity2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 62
  • 63. Communication Challenges STICKY MESSAGES2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 63
  • 64. The SUCCESs Method• Simplicity• Unexpectedness• Concreteness• Credibility• Emotional• Stories2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 64
  • 65. “There is only one situation I can think of in which men and women make an effort to read better thanthey usually do. It is when they are in love and reading a love letter.” Mortimer Adler, American Philosopher http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 65
  • 66. Tweetbites• Make your content easy to share• Use widgets to Like, +1• Twitter: leave room to retweet • 140 characters (-) MINUS “RT” – “space” – “@” – “handle length” – “space” (=) EQUALS Number of characters allowed• Copyright licensing (Creative Commons)2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 66
  • 67. Finding Value AUDIENCE CONCERNS2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 67
  • 68. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 68
  • 69. Web Presence and Metrics• Web publishing platforms: • Google Sites • Wordpress, Drupal • Youtube, Flickr, Slideshare, Ustream, etc.• Metrics: • URL shorteners (Bit.ly) • Google Analytics • Klout • Surveys2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 69
  • 70. The AIDA Model Action Desire Interest Awareness2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 70
  • 71. Brand Presence Social Web Site Media2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 71
  • 72. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 72
  • 73. Crowdsourcing• Conversations are happening• Pay attention• Engage• You don’t have to do it all by yourself• Create and leverage testimonials2-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 73
  • 74. Thank You!• Questions, Comments?• Mathieu Plourde Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu http://mathplourde.wordpress.com/about• All contents for this session: http://bit.ly/sm-fashion-s122-23-2012 Social Media and Web 2.0 for Fashion - M. Plourde 74