10-5-2010 Branded to Learn

  • 700 views
Uploaded on

Slides for presentation at the Osher Lifelong Learning Institute, Oct. 5, 2010.

Slides for presentation at the Osher Lifelong Learning Institute, Oct. 5, 2010.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
700
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Branded to Learn: Leveraging Social Media Conversations 10-5-2010 Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  • 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary. 10-5-2010 Branded to Learn - M. Plourde 2
  • 3. A Quick Poll 1. Do you have a Facebook account? • Yes. • No. 2. Do you have a Twitter account? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 3
  • 4. A Quick Poll 3. Have you ever subscribed to a RSS feed? • Yes. • No. 4. Do you own a smartphone or another web-enabled handheld device? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 4
  • 5. Personal Productivity Tools MY PERSONAL STORY 10-5-2010 Branded to Learn - M. Plourde 5
  • 6. It All Started With Me… • Moved to a new country. • Isolated from my friends and family. • Main computer usage: • Desktop apps • Email Me – Circa 2007 • Blog posts: 3 10-5-2010 Branded to Learn - M. Plourde 6
  • 7. My First Web 2.0 Trigger • RSS in Plain English • Social Bookmarking in Plain English • Wikis in Plain English http://www.commoncraft.com/ 10-5-2010 Branded to Learn - M. Plourde 7
  • 8. Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. Attribution: jrhode on Flickr.com 10-5-2010 Branded to Learn - M. Plourde 8
  • 9. Bookmarks Browser Add- Can you imagine having almost 2,000 On bookmarks in your browser? 10-5-2010 Branded to Learn - M. Plourde 9
  • 10. Facebook • Good way to keep in touch with friends from Québec. • Mix of personal and professional contacts. 10-5-2010 Branded to Learn - M. Plourde 10
  • 11. Wikis Author/ Audience Author/ Web Author/ Audience Page Audience Author/ Audience Reference: Grenier (2007) 10-5-2010 Branded to Learn - M. Plourde 11
  • 12. My Second Trigger: Conferences 10-5-2010 Branded to Learn - M. Plourde 12
  • 13. Twitter • Opt-in system: you pay attention if you want to. • How would you drink from a fire hydrant (a real one)? Attribution: rustytanton on Flickr.com 10-5-2010 Branded to Learn - M. Plourde 13
  • 14. 10-5-2010 Branded to Learn - M. Plourde 14
  • 15. 10-5-2010 Branded to Learn - M. Plourde 15
  • 16. Less Intrusive Than a Phone Call… Share your identity in the physical world! 10-5-2010 Branded to Learn - M. Plourde 16
  • 17. A Quick Poll 5. Are you afraid of sharing your ideas online? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 17
  • 18. Your Digital Dossier • What you put online is what people see • Your real permanent record • Take charge of your own persona Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/ 10-5-2010 Branded to Learn - M. Plourde 18
  • 19. My Sharing Loop 10-5-2010 Branded to Learn - M. Plourde 19
  • 20. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION 10-5-2010 Branded to Learn - M. Plourde 20
  • 21. … and It Continues With Me! • Established a network of people with similar interests than me. • Access to a human search engine. • Web identity: • 40+ blog posts • YouTube and Vimeo videos • 4,610 Flickr pictures • 3,391 bookmarks • 3,300 tweets • Hundreds of comments • Thousands of wiki edits • 300+ check-ins on Foursquare Me – October 2010 10-5-2010 Branded to Learn - M. Plourde 21
  • 22. Personal Learning Network Attribution: Alec Couros (courosa) on Flickr.com 10-5-2010 Branded to Learn - M. Plourde 22
  • 23. Information Overload SELECTING SOCIAL MEDIA 10-5-2010 Branded to Learn - M. Plourde 23
  • 24. A Quick Poll 6. Do you feel overwhelmed by all the information you encounter daily? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 24
  • 25. “It's not information overload - it's filter failure” – Clay Shirky 10-5-2010 Branded to Learn - M. Plourde 25
  • 26. A Critical Mass: Set Your Expectations… Mass of Social Media Users Interested in… Current Events (News) Web 2.0 Technologies Education Graphic Design Wikis in Higher Education 19th Century South American Sculpture 10-5-2010 Branded to Learn - M. Plourde 26
  • 27. Roles in Communities Leaders/ Gurus Active Members Lurkers Outsiders 10-5-2010 Branded to Learn - M. Plourde 27
  • 28. The Network Effect Affects Your Toolbox Users (M) 400 300 200 100 0 Users (M) Facebook MySpace Twitter LinkedIn Source: NumberOf.net, 2010 10-5-2010 Branded to Learn - M. Plourde 28
  • 29. Conversational Spaces PERSONAL PROFESSIONAL 10-5-2010 Branded to Learn - M. Plourde 29
  • 30. Social Media Spaces PERSONAL PROFESSIONAL 10-5-2010 Branded to Learn - M. Plourde 30
  • 31. My Spaces 10-5-2010 Branded to Learn - M. Plourde 31
  • 32. 10-5-2010 Branded to Learn - M. Plourde 32
  • 33. Thank You! • Questions, Comments? • Mathieu Plourde Instructional Designer, LMS Project Leader IT Client Support & Services mathieu@udel.edu 302-831-4060 • http://sites.udel.edu/mathieu • Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde • Facebook, LinkedIn: Mathieu Plourde 10-5-2010 Branded to Learn - M. Plourde 33