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Authentic Communication talk at Bizjam Seattle 2008

by Matt Haughey on Jul 09, 2008

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Slides for a talk given on July 9, 2008 in Seattle, WA.

Slides for a talk given on July 9, 2008 in Seattle, WA.

Click the "Comments on Slide 1" tab to see my notes for each slide as they were intended.

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Authentic Communication talk at Bizjam Seattle 2008 Presentation Transcript

Authentic Communication w/ Customers Matt Haughey | Bizjam Seattle 2008

What do you mean by “authentic”?

Everyone wants the same thing.

Increased Visibility

Demonstrate their expertise/uniqueness

Increase sales

How do you get there?

Little to no SEO tricks

Don’t join 1,000 social networks to pimp your business

Matt Haughey, Designer/Developer at MetaFilter my notes: You can see higher sales, better results in google, etc by adding value to your small business website. 4 years ago

Are you sure you want to

Matt Haughey, Designer/Developer at MetaFilter my notes: Customers will appreciate the information and the expertise. 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: Use it to its fullest advantage, which I believe is openly and honestly communicating 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: Don’t make it a chore that sucks up energy and time from you, but instead is something that becomes routine. 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: Figure out what works best for you 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: So as a quick recap, 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: It’s not exactly a small business, but I’ve been impressed by dozens of libraries using Twitter on their homepages, often so that any librarian can update a short message without even needing access to a computer (holiday closures, special programs, etc via SMS).

I could see this being adopted by small businesses as well. 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: They are also one of the first companies on a new site called Get Satisfaction.com, a customer service for everything, for everyone kind of place.

They answer any and all questions and complaints from customers in the open here, with all their employees present. They’ve totally embraced this new open method of communicating with customers (even the ones with problems). 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: They’ve got a blog with new designs previewed that gets linked often by other blogs, they’ve got a flickr account with photos of new bags and happy customers... 4 years ago

Matt Haughey, Designer/Developer at MetaFilter my notes: You might have heard of Timbuk2 messenger bags, which was once a small SF-based company making bags. 4 years ago