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Authentic Communication talk at Bizjam Seattle 2008

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  • + mathowie Matt Haughey 2 years ago
    my notes: You can see higher sales, better results in google, etc by adding value to your small business website.
  • + mathowie Matt Haughey 2 years ago
    my notes: Customers will appreciate the information and the expertise.
  • + mathowie Matt Haughey 2 years ago
    my notes: Use it to its fullest advantage, which I believe is openly and honestly communicating
  • + mathowie Matt Haughey 2 years ago
    my notes: Don’t make it a chore that sucks up energy and time from you, but instead is something that becomes routine.
  • + mathowie Matt Haughey 2 years ago
    my notes: Figure out what works best for you
  • + mathowie Matt Haughey 2 years ago
    my notes: So as a quick recap,
  • + mathowie Matt Haughey 2 years ago
    my notes: It’s not exactly a small business, but I’ve been impressed by dozens of libraries using Twitter on their homepages, often so that any librarian can update a short message without even needing access to a computer (holiday closures, special programs, etc via SMS).

    I could see this being adopted by small businesses as well.
  • + mathowie Matt Haughey 2 years ago
    my notes: They are also one of the first companies on a new site called Get Satisfaction.com, a customer service for everything, for everyone kind of place.

    They answer any and all questions and complaints from customers in the open here, with all their employees present. They’ve totally embraced this new open method of communicating with customers (even the ones with problems).
  • + mathowie Matt Haughey 2 years ago
    my notes: They’ve got a blog with new designs previewed that gets linked often by other blogs, they’ve got a flickr account with photos of new bags and happy customers...
  • + mathowie Matt Haughey 2 years ago
    my notes: You might have heard of Timbuk2 messenger bags, which was once a small SF-based company making bags.

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Authentic Communication talk at Bizjam Seattle 2008 - Presentation Transcript

  1. Authentic Communication w/ Customers Matt Haughey | Bizjam Seattle 2008
  7. What do you mean by “authentic”?
  8. Everyone wants the same thing.
  9. Increased Visibility
  10. Demonstrate their expertise/uniqueness
  11. Increase sales
  12. How do you get there?
  13. How do you get there?
  14. How do you get there?
  15. Little to no SEO tricks
  16. Don’t join 1,000 social networks to pimp your business
  17. Spam → Blog Comment Spam

+ Matt HaugheyMatt Haughey, 2 years ago

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