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APPLE Inc.
“THINK DIFFERENT”
MATHIVANAN K.
MBA 2014
SOURASHTRA COLLEGE,
MADURAI
“Change the World through Technology”
• On April 1, 1976 - Apple Computer Inc.
STEVE JOBS & STEVE WOZNIAK &
RONALD WAYNE (...
Products And Figures
Hardware – Mac (personal computer series),
Apple Remote Desktop.
Software - Mac OS X, Mac OS X Serv...
Porter’s 5 forces
EXISTING RIVALRY – VERY HIGH
 Windows OS and media player for playing music and video
(Microsoft)
 Competition to Mac OS...
THREAT OF NEW ENTRANTS - LOW
 Streaming audio and video with v-cast (Verizon)
 On-demand online services (similar to i-t...
BARGAINING POWER OF SUPPLIERS -
MODERATE
 Suppliers of processors and computer memory
(IBM, Intel) - High
 Strategic all...
BARGAINING POWER OF CUSTOMERS -
MODERATE
 Customers share music using peer-to-peer
networks without paying for music (Are...
THREAT FROM SUBSTITUTES -
MODERATE
 Satellite radio for music (XM, Sirius)
 Entertainment media and music (XBOX, PS2)
 ...
Competitor Environment
• High Competition
• Share of Dell and HP
• Microsoft and Intel-Leaders of Software, ardware
• Phon...
Competitor Environment
• Differentiation Strategy
• Innovation
Core Competencies
(In Current Scenario)
Differentiation Strategy
• Unique Features and characteristics
• Commands Premium Price
• High Customer Service
• Superior...
FF
Value Creation Process
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)...
Sustained Competitive Advantage
Valuable : Innovators
Rare : Strong R & D
Costly to imitate : itunes, Mac OS
Non substitut...
• Branding
• Innovation
• Differentiated Product
• Superior Quality
• Retail Strategy
Strengths
• Less Penetration
• Cannibalization
Weaknesses
Opportunities
• High growth potential.
• Line Extension.
• High Potential music phone market
• Strategic Alliances
Threats
• Competition
• Substitute Products
• Threat of Suppliers
Ansoff Matrix
Existing Products New Products
Existing
Markets
Macbooks, iStation
Macbook Wheel,
Apple TV
New
Markets
Ipod,...
BCG Matrix
STAR
I-PHONE
APPLE MAC BOOK
Ipod
PROBLEM CHILD
CASHCOW DOGS
Apple TV
Mac Mini
GE Matrix
Smart Phone Market- I
Phone
Apple software's
Music Player Industry –
I Pod
Personal Computer
- Mac
High
Medium
L...
Corporate Level Strategy
Diversification: Iphone, Apple TV
Backward Integration: Manufacturing of
Semiconductors
Forward I...
Acquisitions
•Emagic in 2002
-To acquire knowledge and skills
about Music software
•PA Semi in 2008
- Mac Hardware acceler...
Strategic Alliances
1. Apple – Disney
- To reduce losses of standalone istore
and Disney outlets
- To improve the Disney s...
THANK
YOU
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Transcript of "Apple company strategies by Mathivanan"

  1. 1. APPLE Inc. “THINK DIFFERENT” MATHIVANAN K. MBA 2014 SOURASHTRA COLLEGE, MADURAI
  2. 2. “Change the World through Technology” • On April 1, 1976 - Apple Computer Inc. STEVE JOBS & STEVE WOZNIAK & RONALD WAYNE (Co- founder) • Industry: Computer Hardware and Software, Consumer Electronics • In 1978, Apple – II (color graphics & open architecture). Introduction of a 5 1/4 inch floppy disk drive. • In 1979, Development of VisiCalc (spreadsheet program). • In 1980, launched an IPO (record breaking after 1956 IPO of Ford Motor Co.)
  3. 3. Products And Figures Hardware – Mac (personal computer series), Apple Remote Desktop. Software - Mac OS X, Mac OS X Server, Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV. Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) Retail stores - 183
  4. 4. Porter’s 5 forces
  5. 5. EXISTING RIVALRY – VERY HIGH  Windows OS and media player for playing music and video (Microsoft)  Competition to Mac OS X (Linux)  Alternate sources of computer hardware (Dell, HP, Lenovo)  Small stylish MP3 players (Creative, Samsung)  Online music stores similar to itunes stores (Napster)  I-phone segment (Nokia, Samsung , Motorola, HTC)
  6. 6. THREAT OF NEW ENTRANTS - LOW  Streaming audio and video with v-cast (Verizon)  On-demand online services (similar to i-tunes)  New entrants with disruptive technology (The “next Google”)
  7. 7. BARGAINING POWER OF SUPPLIERS - MODERATE  Suppliers of processors and computer memory (IBM, Intel) - High  Strategic alliance/supplier of Mac (Microsoft)  Supplier of TV and movies (Disney, ABC, Fox, Sony)  Sources of music (BMG, Sony, Warner, Universal)
  8. 8. BARGAINING POWER OF CUSTOMERS - MODERATE  Customers share music using peer-to-peer networks without paying for music (Ares, Lime wire)  Retailers may pressure for lower prices or better terms (Distributors)  Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors)  Consumer Refresh Cycles. But many Loyalists (Niche class).
  9. 9. THREAT FROM SUBSTITUTES - MODERATE  Satellite radio for music (XM, Sirius)  Entertainment media and music (XBOX, PS2)  Alternative means to acquire music (Music CDs, DVDs)  Alternative sources for videos (Cable, Broadcast, Theatres)
  10. 10. Competitor Environment • High Competition • Share of Dell and HP • Microsoft and Intel-Leaders of Software, ardware • Phone Industry- Sony, Nokia, Samsung
  11. 11. Competitor Environment
  12. 12. • Differentiation Strategy • Innovation Core Competencies (In Current Scenario)
  13. 13. Differentiation Strategy • Unique Features and characteristics • Commands Premium Price • High Customer Service • Superior Quality • Prestige • Rapid Innovation Sustainable Competitive Advantage
  14. 14. FF Value Creation Process Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) C o n v e r g e n c e Apple I,II,III Mac
  15. 15. Sustained Competitive Advantage Valuable : Innovators Rare : Strong R & D Costly to imitate : itunes, Mac OS Non substitutable : applications, softwares
  16. 16. • Branding • Innovation • Differentiated Product • Superior Quality • Retail Strategy Strengths
  17. 17. • Less Penetration • Cannibalization Weaknesses
  18. 18. Opportunities • High growth potential. • Line Extension. • High Potential music phone market • Strategic Alliances
  19. 19. Threats • Competition • Substitute Products • Threat of Suppliers
  20. 20. Ansoff Matrix Existing Products New Products Existing Markets Macbooks, iStation Macbook Wheel, Apple TV New Markets Ipod, iPhone iTunes
  21. 21. BCG Matrix STAR I-PHONE APPLE MAC BOOK Ipod PROBLEM CHILD CASHCOW DOGS Apple TV Mac Mini
  22. 22. GE Matrix Smart Phone Market- I Phone Apple software's Music Player Industry – I Pod Personal Computer - Mac High Medium Low Strong Medium Weak Market Attractivene Business Strength
  23. 23. Corporate Level Strategy Diversification: Iphone, Apple TV Backward Integration: Manufacturing of Semiconductors Forward Integration: Retail
  24. 24. Acquisitions •Emagic in 2002 -To acquire knowledge and skills about Music software •PA Semi in 2008 - Mac Hardware acceleration - Backward integration - Skilled Manpower
  25. 25. Strategic Alliances 1. Apple – Disney - To reduce losses of standalone istore and Disney outlets - To improve the Disney store “experience” 2. Apple – Microsoft
  26. 26. THANK YOU
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