Gamification
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An introduction to gamification

An introduction to gamification

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Gamification Gamification Presentation Transcript

  • by @MathijsvdHurk
  • @mathijsvdhurkEntrepeneur @itum033 | Online Business Developer @budeco | Social Media | ♥ MoanaAmersfoort | Nijmegen | Apple | Guitar | Business IT Management
  • Games have been around since nearly the beginning of the humanbeing.
  • Games provide a constructed context for play and exploration.
  • ga· mi· fi· ca· tion Gamification is the use of game design techniques, game thinking and gamemechanics to enhance non-game contexts.
  • "Games aren’t funbecause theyre games,but when they’re well- designed" Sebastian Deterding
  • how to stimulategoing by stairs?
  • the fun theory
  • Business‣ Your business model (should) contain(s) the way you play with your customers‣ Use game elements to break the boring moments
  • Generation C
  • inner needs to awardsdominate pointsindependancy leaderboardslove rewardsfun badges levels
  • base principles‣ gamification Making it more attractive‣ Player Your user‣ Journey Keep surprising‣ Dynamics Don’t be obvious‣ Experience Bring emotion‣ Social Actions & Engagement your buldingstones for involvement
  • base principles‣ Build communities‣ Extend brandings‣ Increase engagement‣ Motivates a call to action
  • farmvilleBron: http://trp420.wordpress.com/2010/10/26/produtora-de-farmville-vale-mais-que-electronic-arts/
  • Bron: http://farmvillefreak.com/farmville-freaks/farmville-pigpen-new-features
  • that’s so...
  • time is money
  • why should you wait?
  • social gamification
  • linkedin
  • gmail
  • foursquare
  • twitter
  • nike plus
  • And your business?
  • Yourbusiness is allready a game
  • We can make it more fun, but not easier‣ Adding game elements, will make it more fun, but not easier.‣ Be there on boring moments, and make your customer smile!
  • Expensive?‣ No!‣ Stay in line with your business (e.g. don’t give away an iPad when you are a pharmacy)‣ Even when it’s free, it’s cool! ‣ e.g.: Give reduction, an award or highlight a customers quote!
  • simplicity counts
  • Remember‣ There must be more than one participant‣ Don’t make it too difficult‣ Don’t overkill your players with information‣ Make it as much as easy as possible
  • Trend or Hype?‣ Definitely a trend‣ More and more business discover gamification
  • Stay connected! @mathijsvdhurknl.linkedin.com/in/mathijsvdhurk slideshare.com/mathijsvdhurk mathijs@vanderhurk.nl