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Social Entrepreneurship Without a Master Plan

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What happens if you start your business without a master plan? And what can we learn from it? …

What happens if you start your business without a master plan? And what can we learn from it?

This talk+roundtable discussion was given to a very exclusive audience of young international entrepreneurs at Copenhagen Business School.

Published in Education , Technology
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Transcript

  • 1. Social entrepreneurshipwithout a master plan...
    Mathias Vestergaard™
    E-ship Day 2008
  • 2. Out of curiosity...
    How many of you do not speak Danish?
  • 3. Who the hell is this bald little guy?
    Photographer
    Writer
    Webdeveloper
    Boy scout
    Fashion editor
    Student
    Quasi-famous 
    Author (well, trying)
    Teacher
    Martini-drinker
    5% New Yorker
    22 years old
  • 4. Who are you?
    Have youalreadystarted a company?
  • 5. Conclusion
    Find the energy
    Where does it come from?
    How can you capture it?
    Avoid the boring
  • 6. What the hell should we talk about?
    Successful entrepreneurship
    Stories
    How it started...
    GadeMode™
    Bounded creativity
    Political activism
    Random thoughts
    Stress
    Networking...
    Tips
    Workshop after dinner...
  • 7. Explainingsuccess
    Successfulcompany
  • 8. Alternative theory
    Social Construction Of Technology (SCOT)
    Authors: T. Pinch & W. Bijker (articles)
    Actor-network Theory (ANT)
    Authors: B. Latour, J. Law, M. Callon, A. Mol
    Books: ”The Pasteurisation of France” (Latour)
  • 9. Entrepreneurship
    Traditionally
    The brilliant idea
    Business plan
    Investors
    ”MyBusiness Inc.”
    High profit (high risk)
    Scaleability
    Growth, growth, growth
    Cases: Skype, Facebook, YouTube, Fortune 500…
    Alternative
    ?
    Not necessarily better…
  • 10. An instance of chance...
    My personal story
    Not necesarily a definite guide...
    Inspiration to dosomething
  • 11. Story #1: No master plan
    6th grade
    It all began as play: MT Air, Tele MT, osv.
    Interest in computers
    -> small computer games and programs
    Troels
    Mathias
  • 12.
  • 13. The first job...
    First: local wine import
    Later: local restaurant
    VAT-registration was a simple necesity...
  • 14. No brilliant idea...
    Pros
    Basically no risk
    Get you started
    No fixed costs
    Option to change direction
    No boring investor ”pitches” and endless meetings with lawyers and accountants
    Cons
    Becomes personal (so you can’t really sell your company later)
    You won’t become a billionaire!
  • 15. Story #2: Do whatyouwant to do
    !
    WARNING:
    Laughter provoking content
  • 16. Boyscout... indeed...
    Mathias anno 1999
  • 17. A new friendship and a new interest...
    Mathias
    Helle
  • 18. Articles for ’Delfinen’
  • 19. More...
  • 20.
  • 21.
  • 22. 1½ years later...
    +1400 daily visits
    Awards from Magasin and Cosmopolitan
    Press: Politiken, DR1 News... (and TV2 Østjylland, P4... )
    GadeMode™
  • 23. And the list goes on...
    15 voluntary photographers
    Contract deliveries for Politiken and Sonday.dk
    Part-time assistant editor (best decision ever)
    Spin-off:
    Articles on trends for EMU.dk
    Articles for Dansk Daily during Copenhagen Fashion Week
    Articles and photos for Euroman
  • 24. Shut up now....
  • 25. Lots of practicalwork
    Shootingphotos (with a cameraborrowed from a friend)
    Writingtexts
    Therewerenocommentson the site in the beginning
    Pressreleases
    A lot of criticism
    Angry e-mails and stuff...
  • 26. Is GadeMode™actually a success?
    We’veworkedonthis for 1½ years
    Where is the money(Lebowski)???
  • 27. Success in social entrepreneurship
    Sounds so terribly fancy...
    Whatdoes it mean?
  • 28. Ways of interacting
    Havingcoffee
    Dinner at a restaurant
    Party/gettingdrunk
    Group work
    Meeting
    Starting a new project
  • 29. What did we do?
    Loved the work
    Followed the ”energy”
    ”Is thisfun?”
    Attractedvolunteers
    Changeddirection as needed
  • 30. Problem: how to have a goodidea?
    Noboundaries -> finger paint -> ’Kaospilot’
    Story #3: boundedcreativity
  • 31. Mathias has a girlfriend
    Mathias
    Pernille
  • 32. Mathias has a girlfriend
    Mathias
    Pernille
  • 33. Boundary 1: travel time
    Århus
    Herning
    Pernille
  • 34. Chanel
    New York
    Paris
    Restauranter
    Caféer
    ...
    Boundary 2: need $$$
    Pernille
  • 35. Shoe store
    Hugeinventory of oldshoes
    Frustratingworkenvironment
    Tooexpensive to selldiscountedproducts in the physical store
    Recurrent problem
    Wholesale candevaluate the standard prices
    Boundary 3: shoe shop
  • 36. 3 hourson the train
    Need for $$$
    Shoe shop with a hugeinventory
    One night...
    Boundaries:
  • 37. Large selection
    Reducedprices
    PhotographyonSundays
    Specialtechnology: working offline on the train
    Quick solution – lessthan 20 hours
    Online sale
  • 38. ...mythird story is also a story of failure...
    Unfortunately...
  • 39. Story #4: politicalactivism
  • 40. Thosewere the stories
  • 41. Thoughts on networking...
    Or... social NOTworking as someone recently called the endless hours spent on Facebook...
  • 42. My three key contacts
    Teacher from primary school
    My sister’s friend’s father
    The guy who called me up in 2001 because he wanted to use one of my Flash games on his website (for free)
  • 43. The point is...
    You can’t really know who’ll become your most important contacts...
    ...so instead of only networking with the ’cool kids’ or ’big bosses’, I try to listen to everyone...
  • 44. Bloggingauthenticity and collaboration
    Carat
    GadeMode™
  • 45. Paid to blog?
    Can you do that?
    Three-way (kinky...)
    Real?
    Openness
    A
    Us
    Users
  • 46. WhataboutSTRESS?
    3 out of 6 so called ”Future Leaders” do not believethat stress actuallyexists!
    It is pretty real!
    Meditation + running etc.
  • 47. Tips & tricks to do it yourself
    Begin while you study
    Do a real project
    Set a reasonable and good price (difficult)
    Spend on the stuff you like
  • 48. My ”organization”
  • 49. But where is the ”corecompetency”?
  • 50. Thaughtexperiment: the perfectWednesday
  • 51. Do it!
    Maybe no one actually knows how to do a successful project... But one thing is certain: if you don’t try nothing will happen...
  • 52. What’snext in mylife?
    Company boards
    Moving to New York, fall 2009