50 tips museum presentation

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  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 50 tips museum presentation

    1. 1. Top 50 Tips for Integrated Marketing in the Age of Social Media
    2. 2. The New Consumer• Well versed in online research• Prefers visual stories over text• Wants facts over selling points• Connected
    3. 3. The New Consumer• Doesn’t trust traditional advertising• Trusts opinions by word-of-mouth overmarketing messages, and has access to it• Needs immediate call to action
    4. 4. The New Consumer• Expects immediate response• Wants to be engaged and have a say• Wants to know all facts, and makeeducated decisions• Accesses non-traditional media as much astraditional news outlets, if not more
    5. 5. A New Approach to Marketing• Inform & educate – don’t sell• Develop visual messages• Ask opinions and suggestions• Build a system of quick response• Enable online word-of-mouth• Capture interest and commitmentimmediately
    6. 6. Social Media Communication Multimedia Social Micro- Photo VideoBlogs Presentations Networking Blogging Sharing Sharing
    7. 7. Social Media Plan
    8. 8. Social Media Plan Know your ObjectivesAttendance – Membership – Volunteers - Engagement
    9. 9. Social Media Plan Know your Audience
    10. 10. Social Media PlanDetermine Calls to Action
    11. 11. Social Media Plan Tools and ResourcesChoice of Platforms • Knowledge • Staff
    12. 12. Social Media Plan Execute & Experiment
    13. 13. Social Media Plan Measure
    14. 14. Social Media Plan Adapt
    15. 15. Brand Integrity
    16. 16. Brand IntegrityMultiple Platforms - One Message
    17. 17. Brand Integrity
    18. 18. Message Development
    19. 19. Message Development Audience-Driven Content• Donors • Elected Officials• Members • Neighbor• Businesses • Media Representatives• Employees • Vendors• Volunteers • Employers All Audiences
    20. 20. Message Development
    21. 21. Message Development
    22. 22. Blogging 101
    23. 23. Blogging 101
    24. 24. Blogging 101
    25. 25. Blogging 101
    26. 26. Blogging 101
    27. 27. Blogging 101
    28. 28. Protect Your Organization
    29. 29. Protect Your OrganizationAppoint a Social Media Coordinator
    30. 30. Protect Your Organization Develop a Social Media Policy
    31. 31. Protect Your Organization Monitor
    32. 32. Protect Your OrganizationWould you be comfortable with your blog postpublished on the front page of the New York Times?
    33. 33. Protect Yourself
    34. 34. Protect YourselfSocial Media = Virtual Cocktail Party
    35. 35. Protect Yourself
    36. 36. Time Management
    37. 37. Time ManagementSet Goals, and Enter to Execute
    38. 38. Time ManagementDefine the Purpose of Your Networks
    39. 39. Time Management Limit Your Time
    40. 40. Time ManagementBe a Resource, Not a Chatterbox
    41. 41. Time ManagementPublish Once, Appear Everywhere
    42. 42. Time ManagementEnable blog subscription
    43. 43. Syndicate and Integrate
    44. 44. SyndicateSyndication Link
    45. 45. Syndicate
    46. 46. Integrate
    47. 47. Integrate
    48. 48. Drive Traffic to Social Media Platforms
    49. 49. Drive Traffic to Social Media Platforms
    50. 50. Drive Traffic to Social Media Platforms
    51. 51. Drive Traffic to Social Media Platforms
    52. 52. Drive Traffic to Social Media Platforms
    53. 53. Drive Traffic to Social Media Platforms
    54. 54. Platform Choices
    55. 55. Platform ChoicesFacebook Page Vs. Profile
    56. 56. Increase Online Visibility
    57. 57. Increase Online Visibility Start a Blog
    58. 58. Increase Online Visibility Embed Images and Videos
    59. 59. Increase Online Visibility Enable Sharing Options
    60. 60. Increase Online Visibility Participate in Groups
    61. 61. Media Relations/Publicity
    62. 62. Media Relations/Publicity
    63. 63. Call to Action
    64. 64. Call to Action
    65. 65. Fundraising Integration
    66. 66. Fundraising Integration
    67. 67. Fundraising Integration
    68. 68. Career Development
    69. 69. Career Development
    70. 70. Responsiveness
    71. 71. Responsiveness Email Auto-Reply
    72. 72. Responsiveness Access to Information
    73. 73. Responsiveness Social Media Integration
    74. 74. Top 50 Tips for Integrated Marketing in the Age of Social Mediamathias@floridatrust.org

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