The Future of Email Design @ The Future of Web Design

Slide 1: the future of email design

Slide 2: “HTML mail still sucks”

Slide 3: “I hate HTML email” molly.com

Slide 4: Andy Budd “I have a strong dislike of HTML emails”

Slide 5: “ I absolutely hate HTML email” Roger Johansson

Slide 6: “Let the hate flow through you”

Slide 7: the future itof email doesn’t matter! design

Slide 8: HTML email is not going away

Slide 9: “probably the single highest ROI action you can take ”

Slide 11: the future 1998of email == 2007? design

Slide 14: the future email of email building design blocks

Slide 15: Clients imagine this...

Slide 16: ...we need to design for this

Slide 17: inboxes are very noisy places with lots of the future on things going everywhere that will of email distract your eye every design few moments email is low bandwidth and low attention It’s a design challenge

Slide 18: Permission + the future relevance = attention of email design

Slide 19: Scannable text is the cornerstone

Slide 20: Core elements Permission Unsubscribe Contact details

Slide 24: the future email is of email dead? design

Slide 26: Better, stronger, faster

Slide 27: the future of email thank you design