the future
of email
design

“HTML mail
still sucks”

“I hate HTML email”
molly.com

Andy Budd
“I have a strong dislike
of HTML emails”

“ I absolutely
hate HTML
email”
Roger Johansson

“Let the
hate flow
through you”

the future
itof email
doesn’t
matter!
design

HTML email is not going away

“probably
the single
highest ROI
action you
can take ”

the future
1998of email
== 2007?
design

the future
email
of email
building
design
blocks

Clients imagine this...

...we need to design for this

inboxes are very noisy
places with lots of
the future on
things going
everywhere that will
of email
distract your eye every
design
few moments
email is low bandwidth and low attention
It’s a design challenge

Permission +
the future
relevance =
attention
of email
design

Scannable text is
the cornerstone

Core elements
Permission
Unsubscribe
Contact details

the future
email is
of email
dead?
design

Better,
stronger,
faster

the future
of email
thank you
design