The Globe And Facebook

Over 300 million active users
50% log on at least once a day
Fastest-growing demo is 35+
45 million status updates a day
Average time spent: 4.5 hours
Facebook: A few numbers

a powerful source of information and potential interviews/info
word-of-mouth marketing for our journalism and ourselves
Two opportunities for us:

Accused killer Raymond Clark III
information and potential sources for our stories – interested or involved parties for interviews, photos of crime suspects

Check with your editor before using a photo – law is still unclear on privacy etc. but if the subject is involved in a news event, it is likely OK, provided we credit Facebook for the photo

Facebook young drivers' group: four days, almost 100,000 members – each one a potential interview, source, etc.

A word of warning: Joining a Facebook group takes a single click – not a great indicator of deep-seated beliefs about anything, just another data point

"Hello, message board full of grieving teens. My name is so and so, from news organization X. Would any of you here like to share any poorly punctuated memories of that kid who drowned/got shot/died suddenly during a sporting event? MSG me!" Be careful of:

word-of-mouth marketing for our journalism and for ourselves

Referrals: 3.5 million in September
Increase of 190% from June
Up 500% from January
15% of comments now from FB
Important: verified identity
Facebook and Huffington Post:

The principle is simple: Instead of requiring people to come to us, reach them with our content wherever they are, and connect that to our site

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The Globe And Facebook

by Mathew Ingram on Nov 25, 2009

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The Globe And Facebook — Presentation Transcript