Over 300 million active users 50% log on at least once a day Fastest-growing demo is 35+ 45 million status updates a day Average time spent: 4.5 hours Facebook: A few numbers

Over 300 million active users

50% log on at least once a day

Fastest-growing demo is 35+

45 million status updates a day

Average time spent: 4.5 hours

a powerful source of information and potential interviews/info word-of-mouth marketing for our journalism and ourselves Two opportunities for us:

a powerful source of information and potential interviews/info

word-of-mouth marketing for our journalism and ourselves

Accused killer Raymond Clark III information and potential sources for our stories – interested or involved parties for interviews, photos of crime suspects

information and potential sources for our stories – interested or involved parties for interviews, photos of crime suspects

Check with your editor before using a photo – law is still unclear on privacy etc. but if the subject is involved in a news event, it is likely OK, provided we credit Facebook for the photo

Facebook young drivers' group: four days, almost 100,000 members – each one a potential interview, source, etc.

A word of warning: Joining a Facebook group takes a single click – not a great indicator of deep-seated beliefs about anything, just another data point

"Hello, message board full of grieving teens. My name is so and so, from news organization X. Would any of you here like to share any poorly punctuated memories of that kid who drowned/got shot/died suddenly during a sporting event? MSG me!" Be careful of:

word-of-mouth marketing for our journalism and for ourselves

word-of-mouth marketing for our journalism and for ourselves

Referrals: 3.5 million in September Increase of 190% from June Up 500% from January 15% of comments now from FB Important: verified identity Facebook and Huffington Post:

Referrals: 3.5 million in September

Increase of 190% from June

Up 500% from January

15% of comments now from FB

Important: verified identity

The principle is simple: Instead of requiring people to come to us, reach them with our content wherever they are, and connect that to our site