New Media vs. Old Media
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New Media vs. Old Media

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These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.

These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.

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New Media vs. Old Media New Media vs. Old Media Presentation Transcript

  • Five Ways New Media Will Save Old Media By Mathew Ingram Communities Editor, The Globe and Mail
  • - old media needs to be saved - old media can be saved - old media should be saved Three implicit assumptions:
  • Does old media need to be saved?
  • - revenues dropping - circulation stagnant at best - newspapers going under
  • Let's call that one “proven”
  • Can old media be saved?
  • I believe that it can... ...but I admit I have no proof this is true
  • What do we mean when we say “saved?” If we mean returning media entities to previous levels of profitability, then no
  • Should old media be saved?
  • I believe that it should... ...but I have no proof that this is true either
  • - accuracy - independence - sense of trust Old or “traditional” media has many strengths:
  • Not salvation, but evolution We must teach the fish to walk on its fins
  • Not “old” but “traditional” media All we need to do is add to those traditions – or change them
  • A new ethic of journalism that includes reader interaction
  • My evolution: 10 years ago, I was a “traditional” journalist
  • I called people up, asked them irritating questions, wrote down what they said and then put it in the newspaper.
  • Then: I stopped writing columns and started writing a blog.
  • Two very powerful changes: 1) people could link to what I wrote, promoting it to their friends and others
  • 2) people could comment on what I wrote, telling me when I was wrong, or adding information
  • Those two fundamental changes encapsulate all the ways media has changed and is changing
  • Five Ways New Media Will Save Old Media
  • 1) By enlarging the size of the media pie - tools are cheap, widely distributed - more sources of media = better - unless you see it as a priesthood
  • 2) by making media a process instead of a product - real events don't occur in neat, time-specific packages. That was an outgrowth of a specific platform
  • 3) by making media human - people look for trusted filters - more information = more filters - we earn trust by being human
  • 4) by making media multi-directional - people formerly known as readers - somewhere, someone knows - more information = better media
  • 5) by giving people choice - see media as a spectrum - trade accuracy for immediacy? - dis-aggregation of media
  • - they are all ways of strengthening the relationship we have with the people we formerly called readers What do these things have in common?
  • - admitting that we are human - inviting them into the conversation - taking their input seriously We do that by:
  • “ Trust is the new black.” - Craig Newmark
  • A stronger relationship with the people formerly called readers isn't just a nice thing to have... ...it's the key to the survival of our industry.