Western Video from PSEWeb 2010
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Western Video from PSEWeb 2010

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This is the video preso I gave at pseweb on May 26, 2010 at Brock University. It covers what Western does in terms of video online. It was fairly well received.

This is the video preso I gave at pseweb on May 26, 2010 at Brock University. It covers what Western does in terms of video online. It was fairly well received.

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  • 1. VIDEO AT WESTERN - MAY 26, 2010
  • 2. VIDEOS AND U YOUTUBE, ITUNES, USTREAM PHOTO: CAPTURING VIDEO http://farm4.static.flickr.com/3374/3587664604_2055078e27_b.jpg VIDEO AT WESTERN - MAY 26, 2010
  • 3. MATHEW HOY Senior Web Designer The University of Western Ontario VIDEO AT WESTERN - MAY 26, 2010
  • 4. Contents • Purpose of video at Western • Video as a Comms tool • What we use • Commenting and Feedback • Getting content and challenges VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 5. PURPOSE OF VIDEO PHOTO: THE HARBOUR PORPOISE BY ERIK CHRISTENSEN http://upload.wikimedia.org/wikipedia/commons/e/ea/Harbor_Porpoise.3.jpg VIDEO AT WESTERN - MAY 26, 2010
  • 6. Primary purpose • Showcasing Western to students (and their parents), the community, and the world • Communicating directly with the public VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 7. Secondary purpose • Telling stories in new ways VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 8. Tertiary purpose • Providing media content for segments VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 9. VIDEO AS A COMMS TOOL PHOTO: PHILIO FARNSWORTH STATUE http://www.flickr.com/photos/ste3ve/2648958038/in/photostream/ VIDEO AT WESTERN - MAY 26, 2010
  • 10. Western News • Lets the Western News team dig deeper into a story or show an announcement VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 11. Emergency preparedness • Use YouTube as part of our mock emergency exercise • Train media and community responders how to deal with the chance that the community will become newscasters VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 12. Media B-Roll footage • Mark videos private and share links with media outlets for on-air segments VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 13. WHAT WE USE PHOTO: ROSETTA STONE (http://upload.wikimedia.org/wikipedia/commons/2/23/Rosetta_Stone.JPG) VIDEO AT WESTERN - MAY 26, 2010
  • 14. YouTube EDU VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 15. YouTube EDU • Joined March 11, 2009 • One of the first CDN unis to be accepted • Allows 1hr or 1GB of video, whichever comes first vs 10mins VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 16. YouTube stats • 193 videos posted • 91,815 upload views • 20,599 channel views • 257 channel subscribers VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 17. YouTube best practices • File types (.mov, .avi, etc.) • All videos require titles, descriptions, standard tags, and to be added to at least one playlist VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 18. YouTube videos • Feature our own videos and link to others’ clips via playlists • Upload hidden videos for the media: b-roll footage, recently of Adrian Owen VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 19. Longtail • We automate as much as we can to make content easy to curate on websites we don’t deal with much. • Longtail pulls playlists that are auto- updated from YouTube: http://welcome.uwo.ca/preview/youtubegallery.html VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 20. iTunes U VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 21. iTunes U purpose • Cooperative content (Western, Ivey, faculties, convocation, etc.) • Showcase more professional Western videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 22. iTunes U offers • Varied content types (audio and video) • Customizable, on-brand pages VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 23. iTunes U: putting content • Woolamaloo: manage iTunes account • Metadata needs to be in the file before it goes onto iTunes U, although you can add titles, authors afterwards VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 24. Streaming VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 25. Purpose for streaming • Currently: convocation • Future: other big events, presentations VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 26. Western’s streaming toolkit • inSinc • Livestream VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 27. inSinc • Vancouver-based • Carry boxes, cables, cameras, etc. across campus, call them to set up • Expensive-ish: pay per-convocation • Real people at company we can talk to VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 28. Livestream • Web-based (livestream.com) • Only gear is camera and a laptop • Expensive-ish: pay for the month or year instead of each time you want to use it VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 29. Livestream • Web-based video suite • Support for multiple cameras VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 30. COMMENTING & FEEDBACK PHOTO: RHINOCEROS HIDE http://upload.wikimedia.org/wikipedia/commons/e/e4/Sa-rhino-skin.jpg VIDEO AT WESTERN - MAY 26, 2010
  • 31. YouTube • Comments are turned on by default • Any time comments are made that are negative, they’re sent to senior staff • Try to leave comments on as much as possible • Have to develop a thick skin VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 32. iTunes U • Does not support feedback via direct comments on videos • Set up contact points on pages VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 33. Livestream • Allow commenting • Active policing vs. trolling, spamming, things that violate Western’s Acceptable Use Policy (hate speech, etc.) VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 34. GETTING CONTENT “THE SOURCE” BY GUSTAVE COURBET http://upload.wikimedia.org/wikipedia/commons/d/d7/Courbet2.jpg VIDEO AT WESTERN - MAY 26, 2010
  • 35. Main sources • Content is mostly provided by Comms team • Western faculties and teams • Sometimes students contribute video • Always experimenting: homecoming videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 36. CHALLENGES “DEFEAT OF THE SPANISH ARMADA, 8 AUGUST 1588” BY PHILLIP JAKOB LOUTHERBOURG THE YOUNGER http://upload.wikimedia.org/wikipedia/commons/4/45/Loutherbourg-Spanish_Armada.jpg VIDEO AT WESTERN - MAY 26, 2010
  • 37. Main challenges • Don’t have the staff to continually get, edit and publish professional video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 38. Main challenges • Quality of video on YouTube is questionable (especially if we didn’t create it) VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 39. Main challenges • People undervaluing their content - almost brought down a server • http://www.youtube.com/watch?v=C6yaEvzNDqw&feature=channel VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 40. Main challenges • Purpose, potential sensitivity of video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 41. Main challenges • Monitoring and reacting(?) to comments posted on videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 42. Main challenges • Ensuring accuracy of video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  • 43. THANKS, QUESTIONS? “UNTITLED” BY MATHEW HOY http://farm3.static.flickr.com/2672/3747150264_114c9a5eae_o.jpg VIDEO AT WESTERN - MAY 26, 2010
  • 44. CONTACT ME Mathew Hoy, Senior Web Designer The University of Western Ontario mhoy6@uwo.ca VIDEO AT WESTERN - MAY 26, 2010
  • 45. VIDEO AT WESTERN - MAY 26, 2010