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VIDEO AT WESTERN - MAY 26, 2010
VIDEOS AND U
                                  YOUTUBE, ITUNES, USTREAM
                                                  ...
MATHEW HOY
Senior Web Designer
The University of Western Ontario


VIDEO AT WESTERN - MAY 26, 2010
Contents
• Purpose of video at Western
• Video as a Comms tool
• What we use
• Commenting and Feedback
• Getting content a...
PURPOSE OF VIDEO
PHOTO: THE HARBOUR PORPOISE BY ERIK CHRISTENSEN
http://upload.wikimedia.org/wikipedia/commons/e/ea/Harbor...
Primary purpose
•    Showcasing Western to students (and their
     parents), the community, and the world
•    Communicat...
Secondary purpose
•    Telling stories in new ways




VIDEO AT WESTERN • MAY 26, 2010
                                  P...
Tertiary purpose
•    Providing media content for segments




VIDEO AT WESTERN • MAY 26, 2010
                           ...
VIDEO AS A
COMMS TOOL

PHOTO: PHILIO FARNSWORTH STATUE
http://www.flickr.com/photos/ste3ve/2648958038/in/photostream/



VI...
Western News
•    Lets the Western News team dig deeper into a
     story or show an announcement




VIDEO AT WESTERN • M...
Emergency preparedness
•    Use YouTube as part of our mock emergency
     exercise
•    Train media and community respond...
Media B-Roll footage
•    Mark videos private and share links with
     media outlets for on-air segments




VIDEO AT WES...
WHAT WE USE
PHOTO: ROSETTA STONE (http://upload.wikimedia.org/wikipedia/commons/2/23/Rosetta_Stone.JPG)




VIDEO AT WESTE...
YouTube EDU


VIDEO AT WESTERN • MAY 26, 2010
                                  Presentation Title Goes In Here
YouTube EDU
• Joined March 11, 2009
• One of the first CDN unis to be accepted
• Allows 1hr or 1GB of video, whichever
    ...
YouTube stats
• 193 videos posted
• 91,815 upload views
• 20,599 channel views
• 257 channel subscribers

VIDEO AT WESTERN...
YouTube best practices
• File types (.mov, .avi, etc.)
• All videos require titles, descriptions,
     standard tags, and ...
YouTube videos
• Feature our own videos and link to
     others’ clips via playlists
•    Upload hidden videos for the med...
Longtail
• We automate as much as we can to make
     content easy to curate on websites we
     don’t deal with much.
•  ...
iTunes U


VIDEO AT WESTERN • MAY 26, 2010
                                  Presentation Title Goes In Here
iTunes U purpose
• Cooperative content (Western, Ivey,
     faculties, convocation, etc.)
•    Showcase more professional ...
iTunes U offers
• Varied content types (audio and video)
• Customizable, on-brand pages


VIDEO AT WESTERN • MAY 26, 2010
 ...
iTunes U: putting content
• Woolamaloo: manage iTunes account
• Metadata needs to be in the file before it
     goes onto i...
Streaming


VIDEO AT WESTERN • MAY 26, 2010
                                  Presentation Title Goes In Here
Purpose for streaming
• Currently: convocation
• Future: other big events, presentations


VIDEO AT WESTERN • MAY 26, 2010...
Western’s streaming toolkit
• inSinc
• Livestream


VIDEO AT WESTERN • MAY 26, 2010
                                  Pres...
inSinc
• Vancouver-based
• Carry boxes, cables, cameras, etc. across
     campus, call them to set up
•    Expensive-ish: ...
Livestream
• Web-based (livestream.com)
• Only gear is camera and a laptop
• Expensive-ish: pay for the month or year
    ...
Livestream
• Web-based video suite
• Support for multiple cameras


VIDEO AT WESTERN • MAY 26, 2010
                      ...
COMMENTING
& FEEDBACK
PHOTO: RHINOCEROS HIDE
http://upload.wikimedia.org/wikipedia/commons/e/e4/Sa-rhino-skin.jpg




VIDE...
YouTube
•    Comments are turned on by default
•    Any time comments are made that are
     negative, they’re sent to sen...
iTunes U
•    Does not support feedback via direct
     comments on videos
•    Set up contact points on pages



VIDEO AT...
Livestream
•    Allow commenting
•    Active policing vs. trolling, spamming, things
     that violate Western’s Acceptabl...
GETTING CONTENT
“THE SOURCE” BY GUSTAVE COURBET
http://upload.wikimedia.org/wikipedia/commons/d/d7/Courbet2.jpg




VIDEO ...
Main sources
•    Content is mostly provided by Comms team
•    Western faculties and teams
•    Sometimes students contri...
CHALLENGES
“DEFEAT OF THE SPANISH ARMADA, 8 AUGUST 1588” BY PHILLIP JAKOB LOUTHERBOURG THE YOUNGER
http://upload.wikimedia...
Main challenges
•    Don’t have the staff to continually get, edit
     and publish professional video content




VIDEO AT...
Main challenges
•    Quality of video on YouTube is questionable
     (especially if we didn’t create it)




VIDEO AT WES...
Main challenges
•    People undervaluing their content - almost
     brought down a server
•    http://www.youtube.com/wat...
Main challenges
•    Purpose, potential sensitivity of video content




VIDEO AT WESTERN • MAY 26, 2010
                 ...
Main challenges
•    Monitoring and reacting(?) to comments
     posted on videos




VIDEO AT WESTERN • MAY 26, 2010
    ...
Main challenges
•    Ensuring accuracy of video content




VIDEO AT WESTERN • MAY 26, 2010
                              ...
THANKS, QUESTIONS?
“UNTITLED” BY MATHEW HOY
http://farm3.static.flickr.com/2672/3747150264_114c9a5eae_o.jpg




VIDEO AT WE...
CONTACT ME
Mathew Hoy, Senior Web Designer
The University of Western Ontario
mhoy6@uwo.ca


VIDEO AT WESTERN - MAY 26, 2010
VIDEO AT WESTERN - MAY 26, 2010
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Western Video from PSEWeb 2010

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This is the video preso I gave at pseweb on May 26, 2010 at Brock University. It covers what Western does in terms of video online. It was fairly well received.

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Transcript of "Western Video from PSEWeb 2010"

  1. 1. VIDEO AT WESTERN - MAY 26, 2010
  2. 2. VIDEOS AND U YOUTUBE, ITUNES, USTREAM PHOTO: CAPTURING VIDEO http://farm4.static.flickr.com/3374/3587664604_2055078e27_b.jpg VIDEO AT WESTERN - MAY 26, 2010
  3. 3. MATHEW HOY Senior Web Designer The University of Western Ontario VIDEO AT WESTERN - MAY 26, 2010
  4. 4. Contents • Purpose of video at Western • Video as a Comms tool • What we use • Commenting and Feedback • Getting content and challenges VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  5. 5. PURPOSE OF VIDEO PHOTO: THE HARBOUR PORPOISE BY ERIK CHRISTENSEN http://upload.wikimedia.org/wikipedia/commons/e/ea/Harbor_Porpoise.3.jpg VIDEO AT WESTERN - MAY 26, 2010
  6. 6. Primary purpose • Showcasing Western to students (and their parents), the community, and the world • Communicating directly with the public VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  7. 7. Secondary purpose • Telling stories in new ways VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  8. 8. Tertiary purpose • Providing media content for segments VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  9. 9. VIDEO AS A COMMS TOOL PHOTO: PHILIO FARNSWORTH STATUE http://www.flickr.com/photos/ste3ve/2648958038/in/photostream/ VIDEO AT WESTERN - MAY 26, 2010
  10. 10. Western News • Lets the Western News team dig deeper into a story or show an announcement VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  11. 11. Emergency preparedness • Use YouTube as part of our mock emergency exercise • Train media and community responders how to deal with the chance that the community will become newscasters VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  12. 12. Media B-Roll footage • Mark videos private and share links with media outlets for on-air segments VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  13. 13. WHAT WE USE PHOTO: ROSETTA STONE (http://upload.wikimedia.org/wikipedia/commons/2/23/Rosetta_Stone.JPG) VIDEO AT WESTERN - MAY 26, 2010
  14. 14. YouTube EDU VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  15. 15. YouTube EDU • Joined March 11, 2009 • One of the first CDN unis to be accepted • Allows 1hr or 1GB of video, whichever comes first vs 10mins VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  16. 16. YouTube stats • 193 videos posted • 91,815 upload views • 20,599 channel views • 257 channel subscribers VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  17. 17. YouTube best practices • File types (.mov, .avi, etc.) • All videos require titles, descriptions, standard tags, and to be added to at least one playlist VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  18. 18. YouTube videos • Feature our own videos and link to others’ clips via playlists • Upload hidden videos for the media: b-roll footage, recently of Adrian Owen VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  19. 19. Longtail • We automate as much as we can to make content easy to curate on websites we don’t deal with much. • Longtail pulls playlists that are auto- updated from YouTube: http://welcome.uwo.ca/preview/youtubegallery.html VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  20. 20. iTunes U VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  21. 21. iTunes U purpose • Cooperative content (Western, Ivey, faculties, convocation, etc.) • Showcase more professional Western videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  22. 22. iTunes U offers • Varied content types (audio and video) • Customizable, on-brand pages VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  23. 23. iTunes U: putting content • Woolamaloo: manage iTunes account • Metadata needs to be in the file before it goes onto iTunes U, although you can add titles, authors afterwards VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  24. 24. Streaming VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  25. 25. Purpose for streaming • Currently: convocation • Future: other big events, presentations VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  26. 26. Western’s streaming toolkit • inSinc • Livestream VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  27. 27. inSinc • Vancouver-based • Carry boxes, cables, cameras, etc. across campus, call them to set up • Expensive-ish: pay per-convocation • Real people at company we can talk to VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  28. 28. Livestream • Web-based (livestream.com) • Only gear is camera and a laptop • Expensive-ish: pay for the month or year instead of each time you want to use it VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  29. 29. Livestream • Web-based video suite • Support for multiple cameras VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  30. 30. COMMENTING & FEEDBACK PHOTO: RHINOCEROS HIDE http://upload.wikimedia.org/wikipedia/commons/e/e4/Sa-rhino-skin.jpg VIDEO AT WESTERN - MAY 26, 2010
  31. 31. YouTube • Comments are turned on by default • Any time comments are made that are negative, they’re sent to senior staff • Try to leave comments on as much as possible • Have to develop a thick skin VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  32. 32. iTunes U • Does not support feedback via direct comments on videos • Set up contact points on pages VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  33. 33. Livestream • Allow commenting • Active policing vs. trolling, spamming, things that violate Western’s Acceptable Use Policy (hate speech, etc.) VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  34. 34. GETTING CONTENT “THE SOURCE” BY GUSTAVE COURBET http://upload.wikimedia.org/wikipedia/commons/d/d7/Courbet2.jpg VIDEO AT WESTERN - MAY 26, 2010
  35. 35. Main sources • Content is mostly provided by Comms team • Western faculties and teams • Sometimes students contribute video • Always experimenting: homecoming videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  36. 36. CHALLENGES “DEFEAT OF THE SPANISH ARMADA, 8 AUGUST 1588” BY PHILLIP JAKOB LOUTHERBOURG THE YOUNGER http://upload.wikimedia.org/wikipedia/commons/4/45/Loutherbourg-Spanish_Armada.jpg VIDEO AT WESTERN - MAY 26, 2010
  37. 37. Main challenges • Don’t have the staff to continually get, edit and publish professional video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  38. 38. Main challenges • Quality of video on YouTube is questionable (especially if we didn’t create it) VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  39. 39. Main challenges • People undervaluing their content - almost brought down a server • http://www.youtube.com/watch?v=C6yaEvzNDqw&feature=channel VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  40. 40. Main challenges • Purpose, potential sensitivity of video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  41. 41. Main challenges • Monitoring and reacting(?) to comments posted on videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  42. 42. Main challenges • Ensuring accuracy of video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
  43. 43. THANKS, QUESTIONS? “UNTITLED” BY MATHEW HOY http://farm3.static.flickr.com/2672/3747150264_114c9a5eae_o.jpg VIDEO AT WESTERN - MAY 26, 2010
  44. 44. CONTACT ME Mathew Hoy, Senior Web Designer The University of Western Ontario mhoy6@uwo.ca VIDEO AT WESTERN - MAY 26, 2010
  45. 45. VIDEO AT WESTERN - MAY 26, 2010
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