MARCH 3, 2014
AIESEC IN POLAND
ANALYSIS FOR MC
REPORT 2013-14 Q3/Q4 AND Q1
Operations: New Product
Development through Customer
In our Global Internship Programme what was notices by the 1st semester
of the term Q3 and Q4 2013 plus January and February 2014 (as Q1 is not
finished) the main ideas concerning issues, comments and National
Control Board advice will be shown below as it follows:
It will be divided by
GIP, GCDP and
TMP/TLP (this last
two if we ﬁnd
Global goal for
NPS is 48.
MARCH 3, 2014
AIESEC IN POLAND
The main idea to have an overview of this 3 points is to make
LCs and MCVPs aware of the opportunity to capture ideas for
Product Development (PD).
New product development (NPD) is the complete process of
bringing a new product to market. A product is a set of benefits
offered for exchange and can be tangible (that is, something
physical you can touch) or intangible (like a service,
experience, or belief). There are two parallel paths involved in
the NPD process: one involves the idea generation, product
design and detail engineering; the other involves market
research and marketing analysis. Companies typically see new
product development as the first stage in generating and
commercializing new product within the overall strategic
process of product life cycle management used to maintain or
grow their market share. In our business, in this case, AIESEC
product aims to improve processes, servicing and the quality of
Experiences among our membership and in the delivery of
National Control Board NCB exists to manage
quality and education of
Issues from comments by
programme (1st semester
and Q1 analysis)
For GIP (Global Talents is the National brand). Regarding
the implementation of GT as a brand, AIESEC in Poland
tend to grow, since now is able to offer a more dynamic and
optimised product to TN Takers and Students. Our main goal
with the implementation was specially becoming more popular
and relevant in the Polish market. For that, MCVPs GIP
decided their focuses for the term, which are more under
Teaching, IT, Marketing and Business. Our main goal and
benefits with it is connected with the core of the GIP
programme: Professional and personal development,
Cross Cultural working experience, AIESEC support during the
whole experience. All of our sub-products have the main
essence to involve people from different countries to place
Polish culture and talents in the international market,
showcasing its greatness.
With that in mind, now we can see what were the main issues
brought by EPs (that went abroad) and Interns (that came to
Member Committee of
AIESEC in Poland together
with its NCB aim to create
a Customer Experience
to provide more and better
experiences, becoming a
shaping culture, incentives,
reports and operational
MARCH 3, 2014
AIESEC IN POLAND
GIP ICX: Issues: AIESEC’s support during the experience; Professional development;
Professional working environment; Supervision and learning development plan; Support by host
entity during the experience.
Issues: Support of AIESEC during the experience; Professional Development;
Professional working environment; Role and responsibilities not clear; Support of hosting entity.
For GCDPs, specially in OGX side, Global Citizen is the national brand, with some exceptions in
ICX side. Through different issue segmentation we can understand exactly what participants are
looking for, with that we can improve the experiences we deliver, showcasing the proper
impact of GCDP through connect our organisation with the external environment.
! ICX: Issues: AIESEC’ support during the experience; Cross-cultural understanding &
awareness; Opportunity to create positive societal impact.
! OGX: Issues: AIESEC support during experience; Opportunity to create positive societal
impact; Support by host entity during the experience; Visible impact of the project/organisation.
! suggestion for Product Development in both GCDPs connected to the strategies we current
have are already in the way to be implemented, which are: LEAD for EP and for Intern. Also,
connected in ICX is the refreshment of National Products which are not under Global Citizen
brand and also the Issue Segmentation, which can be check under the results from past quarters
in terms of realisations, to check if there is new demand for new products, specially in OGX side
when EPs sign up for our OGX programmes, that way we can foresee if a new issue is needed and
where we can partner with.
Together with that, we can use the global platform under the marketplace to check new partners,
independent of the region.
For Talent Management (for TMP we have launched the Future Leaders Brand. For TLP we
don’t have an external approach with a brand) we saw that everything under quality management
should be put in 1st moment the membership, since they are the ones running this strategy in
local level, translated by MC to EBs. With a general idea, bringing focus and then
customising we can see what to improve in TMP and TLP.
TMP: Issues: Personal and professional development; A practical team experience;
Working for a team purpose; Defined learning objectives.
Finalising the idea of this 1st report from Operations side is more to understand where
we can focus our new product development ideas, and not only concerned to the current term, but
to take into consideration the analysis for the upcoming EB terms and MC terms, specially in
transition, where during swot analysis MC elects can check in what to focus, to decide where to
make the drivers for the new team and the direction of AIESEC in Poland.
! check reports about GIP, GCDP and every single home/host entities in details, with the scores,
issues, comments and National Control Board advices, please refer to this link: http://
! other one, is the Customer Experience Management wiki: http://www.myaiesec.net/content/
! will update the new reports with Q1 by the beginning of April.
MCVP Operations 13-14