How to Embed S&D into Operations

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How to Embed S&D into Operations

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How to Embed S&D into Operations

  1. 1. Supply & Demand Smart International Relations in Global Internship Programme
  2. 2. The right step for understanding How we will embed Supply & Demand Into this process? Our path for correct understanding is • Product Customer Flow through Product Customer Flow!
  3. 3. Embed S&D into each stage 1 2 3 PRODUCT EVOLUTION CUSTOMER FLOW ATTRACT UNDERSTAND -------- FOCUS 4 DELIGHT -------- CUSTOMIZE CONVERT -------- CLOSE -------------------------- SHOWCASE
  4. 4. UNDERSTAND -------- FOCUS 1st is to Understand Use OP and ORS data for initial sensing of supply and demand Also, possibilities for DAAL and AFT. Understand (Internal) Last cycle’s Customer profile data ORS and aiesec.net  Student background, year level, countries etc. Customer Feedback (NPS) Previous year’s Realizations according to Sub-Products Help you understand which entities are growing and might have capacity to take EP’s or send EP’s 13-14 Goals for the year Helps you understand the entities that PLAN to grow and in which GIP subproducts
  5. 5. UNDERSTAND -------- FOCUS Plan country partnerships: Sub Product focus * Goals and Internship details Minimum quality deliverables and timeline
  6. 6. UNDERSTAND -------- FOCUS Focus Goals for partnerships Internship defined in detail
  7. 7. Focus Goals with Partners within Sub-Products Confirm goals and timeline for: - RE; MA; RA; MA time and MA Rate; NPS Response rate and % of Promoters. • Everything Based on: Past Realizations and MA Rate between both Countries Goals of both countries in 1314 and how much contribution the entities need from each other to be able to achieve the goals New partnership vs. Existing partnership (Existing partnership can also come from how much % growth countries want within a particular partnership)
  8. 8. Focus Internship details TN Requirements EP Profile Skills (Engineering and IT) Duration Language focus (Teaching and Marketing) Customize to Sub-Product as much as possible
  9. 9. CUSTOMIZE Customize Examples Product packaging (Value proposition + supply incorporated + Promoter stories from partner countries); NST iGIP/oGIP Structures Strategy to deliver on customized partnership; to supply; LC goals for a particular partner country.
  10. 10. Example of customization on OP or oso10:18pmVictor osoinbox w q eu n conto pra ela
  11. 11. ATTRACT -------- CONVERT Attract -------- CLOSE Promotion and Marketing campaign based on supply and partner countries (Global Talent promotion from Brazil, IT, Europe).
  12. 12. ATTRACT -------- CONVERT -------- Attract, Convert, Close CLOSE • Supply knowledge is Sales Development Programme - SDP. • Right messaging • Info session responsibles trained in S&D + have understanding of country partnerships. • EP selection, company expectation setting (supply and demand is a criteria) World Specific Countries Sub-Products
  13. 13. PRODUCT- CUSTOMER FLOW ATTRACT STRANGER CONVERT VISITOR CLOSE LEAD DELIGHT CUSTOMER SHOWCASE
  14. 14. DELIGHT -------------------------- Delight SHOWCASE • Deliver to country partner by keeping to matching timeline. • Online tracker with LCs from home and host entity and tracking partnership numbers and forms. • EP Preparation and induction – Enough information about partner countries culture etc. • EP LEAD designed to ensure better cultural understanding. • Support with Visa (Understanding of process for country partners and AIESEC + Company supporting EP with the same) Leads to faster matching time and increased matching rate
  15. 15. PRODUCT- CUSTOMER FLOW ATTRACT STRANGER CONVERT VISITOR CLOSE LEAD DELIGHT CUSTOMER SHOWCASE PROMOTER
  16. 16. DELIGHT -------------------------- SHOWCASE Increase in % of Promoters Showcase Show case experiences lived in partner countries to attract more customers Eps re-integrated promote internships in the country they went to in order to scale up partnership.
  17. 17. Global Support Team GIP Supply & Demand 2013-14 AIESEC International: Nikita Singh – nikitas@ai.aiesec.org Poland: Matheus Koerich – matheus.koerich@aiesec.net Russia: Margarita Abramova - abramova.margarita@aiesec.net Brazil: Luisa Bittencourt - luisa.bitencourt@aiesec.net
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