Impression ManagementIn sociology and social psychology, impression management isa goal-directed conscious or unconscious process in whichpeople attempt to influence the perceptions of other peopleabout a person, object or event; they do so by regulating andcontrolling information in social interaction (Piwinger & Ebert2001, pp. 1–2). It is usually used synonymously with self-presentation, in which a person tries to influence theperception of their image. The notion of impressionmanagement also refers to practices in professionalcommunication and public relations, where the term is used todescribe the process of formation of a companys ororganizations public image.
Goffmann’s Theatre actor stage masksaudience different roles an eye wink
Transactional Communication Model – J.Morreale Personal Meaning Area Personal Meaning Area m e Transmitter/ Receiver/ Receiver s Transmitter coding s decoding decoding chann a chann coding el el g e noise noise Shared Meaning Area