Tucon 2010 bpm localiza final

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Presentation shown at TIBCO Tucon 2010 - Localiza Rent a Car - Automation and Visibility into the Location Maintenance Process

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Tucon 2010 bpm localiza final

  1. 1. Automation and Visibility into the Location Maintenance Process<br />Mateus Morato Fantini <br />Architectureand IT Process Manager<br />
  2. 2. Agenda<br />Localiza - Overview<br />Business Issue<br />Technical Issue<br />Solution and Methodology<br />Processes – as-is and to-be<br />Solution Architecture<br />Business Activity Monitoring and Trends<br />Benefits and Value<br />Next Steps<br />Lessons Learnt<br />Team<br />Q&A<br />
  3. 3. Localiza - Overview<br /><ul><li>22.778 cars
  4. 4. 584 customers
  5. 5. 225 employees
  6. 6. 47.517 cars
  7. 7. 1,9 millions customers
  8. 8. 214 locations
  9. 9. 2.768 employees</li></ul>Synergy:<br />Cost reduction<br />cross selling<br />Bargain power<br /><ul><li>8.791 cars
  10. 10. 238 locations in 9 countries
  11. 11. 167 location in Brazil
  12. 12. 71 locations in South America
  13. 13. 23 employees
  14. 14. 34.519 used cars sold
  15. 15. 78% sold to final customers
  16. 16. 49 stores
  17. 17. 588 employees</li></li></ul><li>Localiza – Overview<br />98th<br />Valuable Brand in Brazil<br />(Brand Finance, March, 2010)<br />Best company in the transportation sector<br />(Exame, maiores e melhores, <br />July 2009)<br />28th <br />mostinternationalizedcompany in Brazil<br />(Ranking FDC, August, 2009)<br />
  18. 18. Business Issue<br />Largest operator of rental cars in Latin America <br />Locations standardization (Customer experience!)<br />Area 8,547,403 km2<br />
  19. 19. Business Issue<br />Manual processes requested by email and managed through spreadsheets<br />Requests and budget approval managed in the headquarters<br />Maintenance carried out by third-parties<br />“If you can't measure it, you can't manage it!“ – Kaplan<br />Key issues<br /> Supplier Quality Management<br />Proactive maintenance – scale and growth<br />Training more than 200 users across all locations – <br />new process and application<br />
  20. 20. Technical Challenges<br />Lack of BPM and SOA methodologies – Set up<br />IT selling BPM to business<br />TIBCO Product acquired months before<br />After evaluating Oracle, IBM, RedHat, Intalio, Lombardi we choose TIBCO<br />Dev and Operation Team still learning technology<br />Lots of knowledge to be acquired: <br />Technical: iProcess,BW, etc<br />Mindset: EDA, BPM, SOA, etc <br />Integration with Legacy (Compuware Uniface)<br />Integration between many technologies<br />User Interfaces .NET – UX<br />ECM – Sharepoint 2007<br />Sybase and SQL Server<br />TIBCO<br />
  21. 21. Solution<br />Automated Location Maintenance Process, to foster the 250 rental locations adherence to quality standards at all time, by using BPM, SOA and BAM.<br />
  22. 22. Methodology<br />Management<br />Process Mapping (as-is)<br />Map process KPI and Goals<br />Knowledge Management<br />Business Studio<br />Process Improvement (to-be)<br />Simulation<br />Review Process KPI and Goals<br />IT<br />Business Studio<br />Technical Design<br />Analysis<br />Business Studio,<br />BW<br />Implementation<br />SOA, Process Automation<br />User Interface<br />BS, BW, .NET, Spotfire<br />Implementation<br />Deploy and monitoring<br />iProcess, BW, Sharepoint, IIS<br />Business Monitoring<br />BAM and BI<br />Process Improvement<br />Spotfire<br />
  23. 23. Process (as-is versus to-be)<br />As-is<br />Managed by email and spreadsheets - process not supporting growth<br />Many manual activities<br />Lack of KPI’s<br />To-be<br /><ul><li>Process fully automated
  24. 24. KPI’s exposed usingSpotfire
  25. 25. SLA definition, Notification and </li></ul>escalation<br />
  26. 26. Solution Architecture<br />Event Driven Architecture – Beginning to expose events to the bus<br />Legacy integration – Adapters<br />ECM Integration – Sharepoint (invoices, pictures, etc)<br />Mix of technologies involved <br />(.net, tibco, sybase, etc)<br />BAM<br />Spotfire<br />UI - .Net + Wks Browser<br />Rules Decisions<br />Process Layer iProcess<br />ESB - TIBCO<br />Adapters<br />SQL Server<br />DW<br />Services<br />.NET e BW<br />ECM Sharepoint<br />Sybase<br />
  27. 27. Business Activity Monitoring and Trends<br />Self Service Portal - User empowerment <br />User creates their own visions, dynamically<br />Historical analysis and real time<br />Predictability, trends and maintenance planning<br />
  28. 28. Benefits and Value<br />Value to Business<br />Management and IT actively working together to build up solutions using BPM and Spotfire<br />User empowerment (Spotfire – users love it!)<br />Process KPI exposed by Spotfire fostering process improvement <br />Process auditing - compliance<br />Value to IT<br />Develop cycles are faster - Service reuse and Model Driven Development<br />The solution is highly adaptable and easier to change<br />Spotfire – Productive and very adaptable<br />The learning curve is low<br />
  29. 29. Next Steps<br />Use the same process/solution in the selling division / + 42 points of sale<br />Unique Corporate business process to maintain locations<br />Pervasive BI Strategy <br />Currently evaluating new Processes as Automation Candidates<br />Provide a better UX to internal users – BPM, Application, BAM, BI in a single portal - SPOC<br />
  30. 30. Lessons Learnt<br />Use of Distance Education tools to provide access to learning new process and application<br />Engage IT partners as soon as possible in case of outsourced software factories<br />Lower the learning curve <br />Create and share a TIBCO VM with the development team<br />Share books, articles and provide study material on SOA, BPM, TIBCO to everyone <br />Foster KM strategies<br />Create a TIBCO Library – Both books, articles, manuals and e-content<br />Storytelling<br />Cross-project learning<br />Best practices transfers<br />Experience<br />Manage your processes and assets <br />Eclipse + TFS 2008 – Traceability from requirements to assets<br />
  31. 31. The Team<br />Process Owner, Business Users, Key Users, Developers, Infrastructure, Project Managers, DBA, Designers, Testers, Architectures and so on……..<br />
  32. 32. Q&A<br />Thanks!<br />Contacts<br />Mateus Morato Fantini<br />mateus.morato@localiza.com<br />http://www.linkedin.com/in/mateusmorato<br />Twitter: mateusmorato<br />Tibbr: Mateus Morato<br />
  33. 33. Help make TUCON even better! <br /><br /><br /><br />Go to: tucon.tibco.com/feedbackNowOr follow links from your online TUCON schedule. Use your laptop, iPhone, or Blackberry Smartphone.<br />Powered by Business users (not IT staff) can create and manage forms, surveys, reports & simple workflows. <br />Win an iPad<br />Feedback on each session you attend is an entry to win. Winners announced daily!<br />

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