The Problem :
Find no error in the menu, find a solution to make changes in
terms of menu list menu, price, design, even the concept of
restaurant menu to suit the type that is fine dining restaurant
Menu Analysis :
analysis of the old menu, the menu is shaped around 2 sheets of
A4 size paper and cardboard shaped only in laminating.
then in terms of the logo name restaurant less in accordance with
the concept of fine dining restaurant that is supposed to look
elegant and luxurious.
then in terms of the composition of his menu looks messy and less
name foods sold in accordance with the fine dining menu.
in terms of price is also very cheap from most other fine dining
then the words written quite difficult to understand due to lack of
detail in explaining the ingredients contained in a menu.
New Logo Concept :
We tried to change the restaurant logo that looks to be more
elegant and luxurious image that corresponds to the fine dining
The theme of the menu
Easy to read
The menu design
This menu will be a menu book with cover an our logo at the
The second page will be the restaurant history
The third page is restaurant concept
The fourth until the end is our menu
The old menu only made from 2 pages of paper without cover.
We think for a fine dining menu restaurant should have a nice
This is the sample of the cover
The old menu have a really full layout, that cause this menu a
little bit hard to give an impression of eye catching.
So for the improvement we decided to give a bigger size of the
word and keep page clean.
The menu chosen
beside of change the layout, cover, we also change the menu. The
changes of the menu based on some consideration of some factors.
The factors in our consideration
First, the old menu didn’t have a specific theme. We can found
chinese food, japanese food, Indonesian food and american food in
one restaurant. We believe that will spent to much cost to make
sure we serve the best of each menu selection.
Second, the old menu have a pretty strange menu’s name. such as
Smurf house is healthy, this name will be great if the restaurant
theme is a fantasy restaurant not an art and gallery.
The Final Result :
we change the whole concept of the menu so that the menu is
almost in line with what should be offered in a fine dining
restaurant and elegant design brings a price that is well
adapted to the level of fine-dining restaurant is not like the old
menu that offers such menu cafe & bar concept.