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Lezione1 Corso web e social network per la comunicazione di marketing

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Cenni teorici sull’evoluzione del marketing, della marca e del consumatore. …

Cenni teorici sull’evoluzione del marketing, della marca e del consumatore.
- Dal web 1.0 al web 2.0
- Il potere del consumatore
- Le conversazioni con il nuovo pubblico
- Il nuovo consumatore
- L’impresa nel web
- La marca nel web
- La comunicazione nel web

Published in Business
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