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Sustainability index 2012

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The overview presentation from the SMI-Wizness Social Media Sustainability Index

The overview presentation from the SMI-Wizness Social Media Sustainability Index

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  • Levis’ Gareth Hornberger (@levisguy) and Starbucks (Jim Hanna @Jim_Starbucks) take a similar personal approach.
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    • 1. A special report byCustom Communication
    • 2. About Custom CommunicationMatthew Yeomans is the director of CustomCommunication and co-founder of SMI. He has 20years’ experience as a journalist and editorialconsultant.He is the author of #FAIL, The 50 Greatest SocialMedia Screw-ups, Oil: Anatomy of an Industry, aswell as the Social Media Sustainability Index.He writes the Social Business column for GuardianSustainable Business, and he has written or editedfor Wired, the New York Times, NationalGeographic, Fortune, The Atlantic Monthly andother publications.He has advised PwC, BASF, P&G, Do The GreenThing, Lloyds Banking Group, HSBC, Volkswagenand Diageo, among others on editorial and contentstrategy.
    • 3. Why focus on social media and sustainability?AuthenticityCreativityTransparencyCommunity
    • 4. Are you talking about what your company is doing ratherthan saying it wants to do?Are you being authentic in the way you communicatesustainability?Two questions that keep cropping up
    • 5. Our methodologyWe start by selecting the 400 companies listed on the DJSI and FTSE 4 Good indexes – companies alreadydeemed to be doing sustainable work. Then we look at how many have dedicated social media channelsor resource for sustainability communications (176). Then we reduce those to the top 100 practitionersof communicating sustainability using social media.
    • 6. • How regularly do they publish and update their sustainability social mediachannels?• How transparent they are in allowing comments and responding tocomments and conversations?• How authentic is their social media content? Do they communicate what thecompany is doing or what it says it would like to do?• How creative and innovative is the social media content• How useful is the information and conversation to the community• How “social” is the Sustainability or Corporate Social Responsibility report?Judging Criteria
    • 7. The main findings
    • 8. By the numbers
    • 9. By the numbers
    • 10. By the numbersSECTOR BREAKDOWN
    • 11. By the numbersCONSUMER GOODS
    • 12. By the numbers
    • 13. The top 10
    • 14. Best practice themes-A Magazine Mentality-Apps, Games and Maps-New and Emerging Channels-The Personal Touch-Crowdsourcing-Big Ideas-The Rise of the Sustainability Report
    • 15. But first…..the #FAILS
    • 16. McDonald’s Stories
    • 17. United Airlines Lost My Daughter
    • 18. Hurricane Sandy and a Credibility Gap
    • 19. A Magazine Mentality
    • 20. GE ReportsBlog PostsTweetsCharts/Infographics/MapsImagesVideos
    • 21. Levi’s Unzipped
    • 22. Levi’s Unzipped
    • 23. Apps, Maps and Interactive Games
    • 24. Apps
    • 25. M&S shared economy with Facebook
    • 26. Apps
    • 27. Games
    • 28. Maps
    • 29. Emerging Platforms
    • 30. IBM Tumblr
    • 31. Levi’s Instagram for WaterLess
    • 32. Danone on Visual.ly for Milk Communities
    • 33. Philips’ Pin Your City on Pinterest
    • 34. The Personal Touch
    • 35. The Public Page on Facebook
    • 36. The Personal Twitter Presence
    • 37. The Divide and Conquer Approach
    • 38. The Brand Voice
    • 39. Still a Few Big Ideas
    • 40. Sony Futurescapes
    • 41. Siemens /answers
    • 42. Microsoft YouthSpark
    • 43. The Rise and Change of the Sustainability Report
    • 44. Danone’s interactive report
    • 45. Using data to reach a different audience
    • 46. Using external social platforms like Scribd
    • 47. Interested in hearing more?matthew@customcommunication.co.uk@mateoy