JUNE 13, 2013Social Meets Sustainability
About me@mateoy
What is sustainability?PROFITPLANETPEOPLE
Why sustainability now? Follow the money
CommunityBuildingCustomer ResponseSociallyResponsibleSmart EnergyStewardshipWhat does sustainability look like?Growth Thro...
That all adds up to..A more profitable company and a CEO with more time for golf
CommunityBuildingCustomer ResponseSociallyResponsibleSmart EnergyStewardshipWhat else does this remind you of?Growth Throu...
Social….of course!
A short history of the social media (r)evolutionOh shit! This stuffmattersLet’s get our agenciesto sprinkle the fairydustH...
Let’s take stock of social for a moment
Why social and sustainability work togetherAuthenticityCreativityTransparencyCommunity
Companies already understand this opportunity
But two questions keep cropping up in sustainability commsAre you talking about what your company is doing ratherthan sayi...
Social keeps shouting awkward questions
Value Response Knowledge LeadershipHonesty RespectMakes you ask: What do people want from companies?
PUBLICRELATIONSMARKETINGCUSTOMER SERVICECOMMUNITYCORPCOMMSSUSTAINABILITYSALESLEGALR&DSUPPLYCHAINSocial as a philosophy for...
PUBLIC RELATIONSMARKETINGCUSTOMER SERVICECOMMUNITYCORP COMMSSALESLEGALR&DSUPPLY CHAINSOCIAL +SUSTAINABILITYThe next stage ...
Social sustainability can provide better services
Or it can provide storytelling around sustainable products.
But that’s just learning to walk
So what will drive a social company in the future?
Sustainable system change
Shared economy
The “Internet of Things”
The power of the crowd
Data insights for sustainable life
Collaboration and open Innovation
Social supply chains
3D printing and copying
Remember….CEOs don’t care about saving the planet...They care about saving their business…And playing more golf!
Thanks for attending SMI13!@mateoy
Upcoming SlideShare
Loading in …5
×

Social Media and Sustainability - The Next Stage in Social Evolution

232 views
185 views

Published on

We've seen the power of social media sustainability storytelling. What happens when social thinking is applied to sustainable business operations. This presentation, first delivered at SMI13, imagines some of the ways social and sustainability will combine to create a truly social company.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
232
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 33 major corporations, including Unilever, Nestlé, Swiss Re, Intel, Nike, and Starbucks, sent a letter to the Congress recently urging action on climate change legislation.One recent HSBC study that warned oil and gas companies could face a loss in market value of up to 60 percent when the international community enacts agreed emissions reduction targets.
  • Social Media and Sustainability - The Next Stage in Social Evolution

    1. 1. JUNE 13, 2013Social Meets Sustainability
    2. 2. About me@mateoy
    3. 3. What is sustainability?PROFITPLANETPEOPLE
    4. 4. Why sustainability now? Follow the money
    5. 5. CommunityBuildingCustomer ResponseSociallyResponsibleSmart EnergyStewardshipWhat does sustainability look like?Growth ThroughInnovationDisrupt the StatusQuoMake EmployeesProudA More EfficientBusiness
    6. 6. That all adds up to..A more profitable company and a CEO with more time for golf
    7. 7. CommunityBuildingCustomer ResponseSociallyResponsibleSmart EnergyStewardshipWhat else does this remind you of?Growth ThroughInnovationDisrupt the StatusQuoMake EmployeesProudA More EfficientBusiness
    8. 8. Social….of course!
    9. 9. A short history of the social media (r)evolutionOh shit! This stuffmattersLet’s get our agenciesto sprinkle the fairydustHoly Facebook, thisstuff really is popularThis is more thanmarketing. It’s Social“Big” BusinessBill Clinton as socialmedia icon?20052007201320092011
    10. 10. Let’s take stock of social for a moment
    11. 11. Why social and sustainability work togetherAuthenticityCreativityTransparencyCommunity
    12. 12. Companies already understand this opportunity
    13. 13. But two questions keep cropping up in sustainability commsAre you talking about what your company is doing ratherthan saying it wants to do?Are you being authentic in the way you communicatesustainability?
    14. 14. Social keeps shouting awkward questions
    15. 15. Value Response Knowledge LeadershipHonesty RespectMakes you ask: What do people want from companies?
    16. 16. PUBLICRELATIONSMARKETINGCUSTOMER SERVICECOMMUNITYCORPCOMMSSUSTAINABILITYSALESLEGALR&DSUPPLYCHAINSocial as a philosophy for all businessSOCIAL
    17. 17. PUBLIC RELATIONSMARKETINGCUSTOMER SERVICECOMMUNITYCORP COMMSSALESLEGALR&DSUPPLY CHAINSOCIAL +SUSTAINABILITYThe next stage of the social revolution is sustainability
    18. 18. Social sustainability can provide better services
    19. 19. Or it can provide storytelling around sustainable products.
    20. 20. But that’s just learning to walk
    21. 21. So what will drive a social company in the future?
    22. 22. Sustainable system change
    23. 23. Shared economy
    24. 24. The “Internet of Things”
    25. 25. The power of the crowd
    26. 26. Data insights for sustainable life
    27. 27. Collaboration and open Innovation
    28. 28. Social supply chains
    29. 29. 3D printing and copying
    30. 30. Remember….CEOs don’t care about saving the planet...They care about saving their business…And playing more golf!
    31. 31. Thanks for attending SMI13!@mateoy

    ×