(closed for reworking)
"The Brand Gap" is my greatest inspiration and stock in making this slideshow.
We have to make students embrace a learning lifestyle.<number>
To truly do so – or to be truly socially responsible, one has to be economically responsible at the same time, that’s why one has to do a business to keep your novel work moving.<number>
Also to convey the idea and knowledge of a new world of ‘sustainability’, we have to embrace sustainable practices for the sake of ours and of those who would mirror our work. <number>
Finally to close this virtuous circle, we add the last element – it’s needs – we have to discover and even invent these needs which attribute to a learning lifestyle and form the base for our business’s sustainability.<number>
eHub is a company operating a chain of multi-operation establishment. Each of these establishments is also called eHub.<number>
We want to...
Recognize, invent, meet, beat NEEDS.
Introduce project-based learning.
Represent a real-life touch of the knowledge.
Hub strategy: trigger...
(between municipalities, between countries)
(between students and professionals)
(from non-student to student,
(from student with surplus to student with less value)
Is a chain of multi-operation establishment.
(F&B, merchandising, lodging, seminar, consultation, etc.)
Organizes seminars, activities, programs.
(most are profitable and involve lots of professionals)
Aligns businesses to maximize transfers.
(technology transfer, knowledge transfer, capital transfer)
Is built next to eminent high schools.
(we recognize a bottom line where students can live and
learn productively in eHub)
Everything about eHub is
designated to steward and educate
students for their PRACTICAL SAKE
first, so mature they will be capable
to realize THEMSELVES global
issues and bring about CHANGES
by voluntarily tackling them head-on
or simply contributing to a HEALTHY
global ECONOMY without destroying
This 'life hexagon'...
Identifies all high school students' daily
Implies a healthy lifestyle if following the
order of activities.
Is the basic based on which businesses
are allocated throughout 7 floors of eHub.
Product and service selection criteria is based on
THE LIFE HEXAGON
any product or service is
a complement to others,
not a substitute cannibalizing sales
Food & Beverage + Merchandizing
(baguette sandwich, tea, coffee, board games, etc.)
Two lines of beverage, each serves a distinctive
consuming purpose — to get energized: e.g. Doppio
— to get calmed: e.g. Calm ™ Tea
Handheld game console— PSP, iPhone, DS, etc.
(put a stop to Internet game spree by encouraging
gamers to switch to this healthier alternative, which
allows multiplayer gaming and ebook reading)
Being an employee at eHub means...
“I’m glad you served me the cup
of coffee that helped me survive
the exam this morning.”
...and much more.
Day lodging: for students, especially at noon
(cheap, for a productive study mood in the afternoon)
Night lodging: for travelers, backpackers, transients
(open from 7PM to 7AM, daytime lockout is insisted)
Provide a good sleep against a fair price without all
hassle and add-ons, though night lodging is much
more expensive than day lodging.
Food & Beverage: for people coming to host or
attend events on top four floors
(connect generations — students and professionals)
Sparking conversation campaign with thought-
provoking quote as takeaway or conversation topic,
printed on paper cup sleeve
The campaign can be a good sports and boundless
source of inspiration to students preparing to tackle
TOEFL, SAT or admission essay questions!
Conventional rooms for holding conference,
Rooms are periodically used to host events
and for hire on vacancy.
These events would provide students with
knowledge to bring about changes for a
So what knowledge are students gonna learn about?
and associated subjects
(policies, best-of-breed companies, etc.)
Study booths: a melting pot where students pay a
small fee to study or work on project with friend/tutor.
Advertisements, articles, and pictures are stuck all
over the walls. Popular and important ones find
themselves appear more often.
They act as both learning vehicle but also another
Sixth floor is basically the same as the fifth, filled with
study booths. Moreover, it is the...
Headquarter of the mini think-tank, which siphons off
brightest faces among students (who have bought the
study booth service) to be knowledge workers.
These students are coached and supervised by an
A member of the mini think-tank should...
Work on projects/ideas, publish magazine.
(undergo a follow-up program first and progress under
the supervision of the advisory board)
Learn about and do research to improve every aspect
of eHub. (green building features, activities,
management methodologies, etc.)
Contests will determine individuals with ideas qualified
enough to present to companies/policymakers.
passive stack ventilation
low VOC emission
vegetated green rooftop
passive solar design
green seal certification
low-flow water fixtures
Don't worry! We just deploy only
accouterments that can be sourced locally!
A multipurpose garden with pitched roof, on
Solar panel arrays are installed on the side due
south (in case of locations in most countries) to
generate the most possible amount of electricity.
Green roof is set up on the other side, which helps
insulate the building, and reduce cooling requirement.
Do we apply the same things
to eHub anywhere?
Most details and activities/methodologies
associated with eHub described in
my paper are to be applied to
the first eHub in
I am a Vietnamese.
I have lived in Vietnam for 18 years.
I know Vietnamese students need some extra dope.
It is a good start to adjust and extend eHub into the future.
(educate parents to overlook students' personal
development, which also helps earn a parent-
backed customer base)
Tan Son Nhat Airport
(turn it into something like a Long Beach Airport
in California with arrays of solar panel so eHub
can source solar energy locally)
The Virgo Talk
(a talk show inviting affluent people who are free
of personal drive or interest to address
unproductive/unethical political/economic figures
in their community)
Found advisory board
Contact school boards
-6 months Finalize business plan
Recruit & train staff
+5 months Launch the mini
} +15 months
+24 months Regional rollout
when eHub has 20 stores and is present in 3 countries
IPO costs up to $2 mil
Only countries in ASIA, especially
EAST ASIA, need something like eHub.
And not all East Asian countries can
sustain eHub businesses.
First destinations should be Thailand,
Taiwan, Malaysia, Philippine, then India,
Australia, UAE, then China, Korea, Japan .
Before a regional rollout, the eHub image
should be well managed and translated as
an INTERNATIONAL ENTITY. Because,
when eHub is expanded to a country
more developed than Vietnam, people
there might scoff at it as an OUR-LITTLE-
As long as people involved in the
project keep in mind a Virgo Way—to
do the right and turn down the bad—
eHub would thrive.
THANK YOU VERY MUCH
Please take a deeper look at eHub
by downloading my full paper at