eHub paper presentation (closed for reworking)

THERE’S A…

PROBLEM

VO VIET ANH (2009) STOCK: CAM CARDOW/OTTAWA CITIZEN (2008)

(MY) SOLUTION

Something has to be done with the... STUDENT

Something has to be done with the... HIGH SCHOOL STUDENT

Something has to be done with the... HIGH SCHOOL STUDENT WHY? Because high school is... the turning point in one's learning life where one decides which field of study to opt in in university.

LEARNING LIFESTYLE

BUSINESS LEARNING LIFESTYLE

SUSTAINANLE BUSINESS LEARNING LIFESTYLE

SUSTAINANLE BUSINESS NEED-TO-NEED NEEDS LEARNING LIFESTYLE

SUSTAINANLE BUSINESS + VALUE ADDED DAILY HEALTHY NEED-TO-NEED NEEDS LEARNING LIFESTYLE

BUSINESS MODEL

We want to... Recognize, invent, meet, beat NEEDS. Introduce project-based learning. Represent a real-life touch of the knowledge. Hub strategy: trigger...

trigger... TECHNOLOGY transfer (between municipalities, between countries) KNOWLEDGE transfer (between students and professionals) CAPITAL transfer (from non-student to student, (from student with surplus to student with less value)

eHub... Is a chain of multi-operation establishment. (F&B, merchandising, lodging, seminar, consultation, etc.) Organizes seminars, activities, programs. (most are profitable and involve lots of professionals) Aligns businesses to maximize transfers. (technology transfer, knowledge transfer, capital transfer) Is built next to eminent high schools. (we recognize a bottom line where students can live and learn productively in eHub)

Everything about eHub is designated to steward and educate students for their PRACTICAL SAKE first, so mature they will be capable to realize THEMSELVES global issues and bring about CHANGES by voluntarily tackling them head-on or simply contributing to a HEALTHY global ECONOMY without destroying the environment.

What eHub looks like...

UNDERLYING MAGIC

+ MAGIC ADDED

STUDY PLAY MUSIC SLEEP EAT DRINK

This 'life hexagon'... Identifies all high school students' daily activities/needs. Implies a healthy lifestyle if following the order of activities. Is the basic based on which businesses are allocated throughout 7 floors of eHub.

Product and service selection criteria is based on THE LIFE HEXAGON so that... any product or service is a complement to others, not a substitute cannibalizing sales

ACTIVITIES & METHODOLOGIES

First floor: Food & Beverage + Merchandizing (baguette sandwich, tea, coffee, board games, etc.) Two lines of beverage, each serves a distinctive consuming purpose — to get energized: e.g. Doppio — to get calmed: e.g. Calm ™ Tea Handheld game console— PSP, iPhone, DS, etc. (put a stop to Internet game spree by encouraging gamers to switch to this healthier alternative, which allows multiplayer gaming and ebook reading)

Being an employee at eHub means... “I’m glad you served me the cup of coffee that helped me survive the exam this morning.” ...and much more.

Second floor: Day lodging: for students, especially at noon (cheap, for a productive study mood in the afternoon) Night lodging: for travelers, backpackers, transients (open from 7PM to 7AM, daytime lockout is insisted) Provide a good sleep against a fair price without all hassle and add-ons, though night lodging is much more expensive than day lodging.

Third floor: Food & Beverage: for people coming to host or attend events on top four floors (connect generations — students and professionals) Sparking conversation campaign with thought- provoking quote as takeaway or conversation topic, printed on paper cup sleeve The campaign can be a good sports and boundless source of inspiration to students preparing to tackle TOEFL, SAT or admission essay questions!

Forth floor: Conventional rooms for holding conference, workshop, seminar Rooms are periodically used to host events and for hire on vacancy. These events would provide students with knowledge to bring about changes for a better future.

So what knowledge are students gonna learn about? Environmentalism Cleantech Green/sustainable business Green jobs and associated subjects (policies, best-of-breed companies, etc.)

Fifth floor: Study booths: a melting pot where students pay a small fee to study or work on project with friend/tutor. Advertisements, articles, and pictures are stuck all over the walls. Popular and important ones find themselves appear more often. They act as both learning vehicle but also another profit source.

Six floor: Sixth floor is basically the same as the fifth, filled with study booths. Moreover, it is the... Headquarter of the mini think-tank, which siphons off brightest faces among students (who have bought the study booth service) to be knowledge workers. These students are coached and supervised by an advisory board.

A member of the mini think-tank should... Work on projects/ideas, publish magazine. (undergo a follow-up program first and progress under the supervision of the advisory board) Learn about and do research to improve every aspect of eHub. (green building features, activities, management methodologies, etc.) Contests will determine individuals with ideas qualified enough to present to companies/policymakers.

All these operations attribute to an... — EHUB EXPERIENCE— Socially } responsibility Economically Environmentally ...which would rub off on students.

Speaking of which, we forgot something. eHub also is a...

GREEN BUILDING

passive stack ventilation low VOC emission fenestration solar panels steel appliances vegetated green rooftop passive solar design green seal certification thermal massing low-flow water fixtures bamboo flooring albedos solar tubes double-glazing windows energy-efficient appliances

Don't worry! We just deploy only accouterments that can be sourced locally!

Top floor: A multipurpose garden with pitched roof, on which... Solar panel arrays are installed on the side due south (in case of locations in most countries) to generate the most possible amount of electricity. Green roof is set up on the other side, which helps insulate the building, and reduce cooling requirement.

Review

Do we apply the same things ...NO to eHub anywhere?

Most details and activities/methodologies associated with eHub described in my paper are to be applied to the first eHub in Vietnam Because... I am a Vietnamese. I have lived in Vietnam for 18 years. I know Vietnamese students need some extra dope. It is a good start to adjust and extend eHub into the future.

FUTURE PROJECTS FOR THE FIRST EHUB IN VIETNAM

Parent campaign (educate parents to overlook students' personal development, which also helps earn a parent- backed customer base) Tan Son Nhat Airport (turn it into something like a Long Beach Airport in California with arrays of solar panel so eHub can source solar energy locally) The Virgo Talk (a talk show inviting affluent people who are free of personal drive or interest to address unproductive/unethical political/economic figures in their community)

MONETIZATION SUMMARY

- F&B - Lodging - Consultation* - Merchandizing - Conventional room - Event (seminar, workshop, etc.) - Field trip - Advertisement* - Project contract* - Survey conduction* - Cleantech procurement agency* (deferred) - PR 3.0* (deferred) - Virgo Talk (future) (*) Business-to-business

Advisory board Management Mission Review Committee Emerging Businesses Committee The mini think-tank (deferred)

Projection & Timeline

START-UP-- -18 months } Raise fund Found advisory board -15 months Contact school boards {Found management team -6 months Finalize business plan } Pre-education Pre-marketing Grand Opening Recruit & train staff +5 months Launch the mini {think-tank } +15 months National rollout { +24 months Regional rollout when eHub has 20 stores and is present in 3 countries IPO costs up to $2 mil

Having seen a DOTCOM BOOM in 1990s

A GREEN BOOM is speculated in 2010s

Only countries in ASIA, especially EAST ASIA, need something like eHub. And not all East Asian countries can sustain eHub businesses. First destinations should be Thailand, Taiwan, Malaysia, Philippine, then India, Australia, UAE, then China, Korea, Japan .

Before a regional rollout, the eHub image should be well managed and translated as an INTERNATIONAL ENTITY. Because, when eHub is expanded to a country more developed than Vietnam, people there might scoff at it as an OUR-LITTLE- AND-POOR-NEIGHBOR-based company.

As long as people involved in the project keep in mind a Virgo Way—to do the right and turn down the bad— eHub would thrive. 김혜수씨위해

THANK YOU VERY MUCH Please take a deeper look at eHub by downloading my full paper at http://tinyurl.com/anh-vo-pp. Contact VOVIETANH@GMAIL.COM.

eHub paper presentation (closed for reworking)

by Vo Viet Anh on Feb 27, 2009

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eHub paper presentation (closed for reworking) — Presentation Transcript