About Heather Luttrell is SVP, Strategic Insights and Special Projects at Demand Media. She works with a talented team of analysts to mine Demand Media data for consumer, media, platform, content consumption, brand and advertising insights to inform brand and business strategy.
Prior to IndieClick’s acquisition by Demand Media, Heather served as President and CRO of IndieClick Lifestyle Media Network from its inception. She previously worked in the Global Interactive Strategy group for American Express. In 2000, she worked with Jesse Fink, co-founder of Priceline to develop and structure his Venture Strategy fund. Her first entrepreneurial venture was strategic philanthropy and volunteerism ..