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Salesforce has become the leading CRM solution with its unbeatable combination of configurability and customizability. As Salesforce has transitioned from Software as a Service (Saas) to Platform as a Service (PaaS), it has attracted more developers and users. For the past 2 years in a row, it has been named by Forbes as the most innovative company in the world. Below are some of the reasons why customizing Salesforce for your business is easy.