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    About ChampionsWay & PerfectMIND<br />Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ ...
The Future of Your Business—The Scientific Truth<br /> <br />
5 Takeaways<br /> <br />
The Take Aways<br /> <br /><ul><li>The Science of the  Social Media Process</li></ul>< Reach<Content<Sales<Measure<br /><u...
If you cant Measure it, you cannot improve it
Stop all your yellow pages, traditional marketing immediately and invest it in Social Media Marketing -----Immediately!
If you do the wrong things with the right tools you will lose.</li></li></ul><li> Take Away # 1<br /><ul><li>The Science o...
 The process:<br /> <br /><Reach< Content< Sales< Measure<br />
Question: Which one is the most important?<br />
 If you have great content and no reach, what is the point?<br /> <br />
The Process Questions:<br /> <br />< What content do you have? Is it all Sales and Promotions? <br /> <br /><Who is in cha...
The longer it is not measured the more money you are losing.<br /> <br />
 <br />
 <br />IF you are not getting anything or if you don’t know if you are getting anything from your blog, twitter or Faceboo...
Take Away # 2-Without Reach your business will die<br />
3 Things you must know or Find out<br /> <br /><ul><li> What is your current Reach?</li></ul> <br /><ul><li>How can I incr...
Question: What is your reach made up of?<br /> <br />
How can I increase it?<br /><ul><li>Facebook is the easiest. Start with that</li></ul>< Importing contacts<br />< Internal...
This is something that will be part of your daily job. We are creating an entire section in the SMO library that will focu...
How else can you build your reach?<br /><ul><li> Your current database
 Social Site (Coming soon)
 Birthday Parties
During classes
 Front desk
 But list
Traditional Marketing (cheaper than ever)
 Email Marketing Strategy (coming soon)
 Social Media Adovcates
 Suggest to friends
 Strong Blog
 Courses
 Kits
 Thought leader in your community</li></li></ul><li>Think about this:<br />You have 500 Fans<br />< 200 are students<br />...
 <br />Take Away # 3- If you cant Measure it, you cannot improve it<br />
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The Future of your Business

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Social Media is a science, is you want to understand the science behid it, review this slide.

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Transcript of "The Future of your Business"

  1. 1. About ChampionsWay & PerfectMIND<br />Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people<br />Office located in New Jersey<br />Headquarters in Vancouver, BC<br />Twitter.com/ChampionsWay<br />.com/ChampionsWayINC<br />Facebook.com/ChampionsWayFans<br />blog.championsway.com<br />community.championway.com<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. The Future of Your Business—The Scientific Truth<br /> <br />
  6. 6. 5 Takeaways<br /> <br />
  7. 7. The Take Aways<br /> <br /><ul><li>The Science of the Social Media Process</li></ul>< Reach<Content<Sales<Measure<br /><ul><li>Without Reach you will eventually Die
  8. 8. If you cant Measure it, you cannot improve it
  9. 9. Stop all your yellow pages, traditional marketing immediately and invest it in Social Media Marketing -----Immediately!
  10. 10. If you do the wrong things with the right tools you will lose.</li></li></ul><li> Take Away # 1<br /><ul><li>The Science of the Social Media Process</li></ul>< Reach<Content<Sales<Measure<br />
  11. 11.  The process:<br /> <br /><Reach< Content< Sales< Measure<br />
  12. 12. Question: Which one is the most important?<br />
  13. 13.
  14. 14. If you have great content and no reach, what is the point?<br /> <br />
  15. 15. The Process Questions:<br /> <br />< What content do you have? Is it all Sales and Promotions? <br /> <br /><Who is in charge of the sales? There is no sales if it isnt measured!<br /> <br />< What is the Sales Process? It is not all about getting new clients. Hook up the existing fans!<br /> <br />< How do you now if it is working? It is measured!<br />
  16. 16. The longer it is not measured the more money you are losing.<br /> <br />
  17. 17.  <br />
  18. 18.  <br />IF you are not getting anything or if you don’t know if you are getting anything from your blog, twitter or Facebook, then how can you say it is or is not working?????<br />
  19. 19.
  20. 20.
  21. 21. Take Away # 2-Without Reach your business will die<br />
  22. 22. 3 Things you must know or Find out<br /> <br /><ul><li> What is your current Reach?</li></ul> <br /><ul><li>How can I increase it?</li></ul> <br /><ul><li>It must be measured daily not yearly</li></ul>-If your reach goes down so will your income<br />
  23. 23. Question: What is your reach made up of?<br /> <br />
  24. 24. How can I increase it?<br /><ul><li>Facebook is the easiest. Start with that</li></ul>< Importing contacts<br />< Internal<br /><Contest<br />< Deals<br />< Cross Promotions<br />< Events<br />< Like Contests<br />Why do they become Fans?<br /> <br />
  25. 25. This is something that will be part of your daily job. We are creating an entire section in the SMO library that will focus on the strategy each month for your school. <br /><This is not an option, it is a requirement. If you are not found on Facebook, regardless of what you think, EVERONE is there. <br /> <br />
  26. 26. How else can you build your reach?<br /><ul><li> Your current database
  27. 27. Social Site (Coming soon)
  28. 28. Birthday Parties
  29. 29. During classes
  30. 30. Front desk
  31. 31. But list
  32. 32. Traditional Marketing (cheaper than ever)
  33. 33. Email Marketing Strategy (coming soon)
  34. 34.  Social Media Adovcates
  35. 35. Suggest to friends
  36. 36. Strong Blog
  37. 37. Courses
  38. 38. Kits
  39. 39. Thought leader in your community</li></li></ul><li>Think about this:<br />You have 500 Fans<br />< 200 are students<br />< 100 are your friends<br />Who are the rest of them?<br />You must organize, and go through. Their email addresses and cell hone numbers are on their pages. Do you homework!<br />What about your other followers?<br /> <br />
  40. 40.  <br />Take Away # 3- If you cant Measure it, you cannot improve it<br />
  41. 41.  Measuring your social media cannot be from an excel sheet<br />
  42. 42. Try to imagine how it should be measured!<br />
  43. 43. Right now What are you doing on line?<br />< Lading Pages-Three per month.<br />< If you are not making landing pages, you are behind by a year.<br />< If you are doing it and you at least understand how they work, you are doing good.<br />< No one can grow your social reach better than you.<br />< You will get no leads because of three main reasons:<br />You are spending to much time on Selling rather than growing your reach.<br />Your reach is the same as it was last month. So why would you get more leads?<br />You have no strategy what so ever.<br />
  44. 44. So, Get more Followers and just hook them up!<br />That right just hook them UP!!!!!<br />Free something, Discounts, whatever.<br />They are following you because they want to be on the inside.<br />This is why you are at this webinar. You are our best clients. We are always working on deals to hook you up!<br />
  45. 45. < Can you measure your content? <br />Phase 2 of SMO—Content Driven Marketing Materials. It can be measured<br />< Should you measure your content?<br />If you are not your are just praying.<br /><Email Marketing----Do you have a strategy?<br />You must have a email marketing strategy that measures social media. Not opens and unsubscribe only. <br /><Newsletter---Is it measured? Do you have a newsletter. We will be offering a template for SMO Clients. The goals is to get it out by April.<br />
  46. 46.  <br />Take Away #4-----Stop all your yellow pages, traditional marketing immediately and invest it in Social Media Marketing -----Immediately<br />
  47. 47. <Just stop wasting your money<br /> <br />< If you are not spending 20 % on Marketing and you are paying your self or someone else you will eventually die. <br /> <br /><Know what you spend on Marketing<br /> <br />< The days of not knowing these numbers will not be around much longer.<br />
  48. 48.
  49. 49. TakeAWAY# 5-If you do the wrong things with the right tools you will lose.<br />
  50. 50. Common Excuses:<br /><Im not getting any leads? < To much effort on promoting not enough on reach<br />< You are suppose to increase my reach? No, the only person that can do it legally is you.<br />< It you aren't working, it wont either<br /> <br /> <br />Remember---Anyone that tells you hat there is a quick way to get business (students) is lying. <br />Remember there is nothing that can make you more money while you just sit there.<br />
  51. 51. If you just don’t understand what this means for your business, please lets set up a calls. I can help you.<br />Here is the ammo that you will have in the next 3 months working with ChampionsWay<br />< Library of Landing Pages<br /><ul><li>Promotional and Educational</li></ul>< Email Marketing Strategy based on Style<br /><ul><li>Tracked based on Science not open and unsubscribes.</li></ul>< Monthly Plans of REACH that YOU must do. WE do not do that for you.<br />< Google strategy. They are changing their algorithm again. They are moving towards a social search that will not involve facebook. More on this soon.<br />< Listings on Kickboxing.com and Martial-Arts.com that will be marketing my Championsway<br /><Social Site Strategy. Coming in march. Easy way to get leads-If you have Reach. If not you have no leverage and no one will want to work with you.<br />
  52. 52. The schools that do not get involved in the biggest movement since the industrial revolution should make sure of two things.<br />Track your leads and watch as they will continue to dwindle. They probably already have. If communication has changed but you haven't, how is that you an have more students?<br />Once you are down 30 % please contacts us. After that it will be to late. It will be impossible to quickly catch up.<br />
  53. 53. Questions<br />
  54. 54. Register For Sensei Nick’s Upcoming Webinar<br />“Social Media Marketing: Are you Finally ready to get started?”<br />

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