Landing pages 101

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  • 1. About ChampionsWay & PerfectMIND
    Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people
    Office located in New Jersey
    Headquarters in Vancouver, BC
    Twitter.com/ChampionsWay
    .com/ChampionsWayINC
    Facebook.com/ChampionsWayFans
    blog.championsway.com
    community.championway.com
  • 2. Landing Pages
  • 3. Meeting Agenda
    What is a Landing Page?
    The Science of Lead Generating Landing Pages
    How to use Landing Pages in you IM Campaign
    Measuring Landing Pages
    Pre-pare for Battle Now
    Content Creation
  • 4. What is a Landing Page?
    In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.
    Landing pages are often linked to from social media, email campaigns or pay per click (PPC) campaigns in order to enhance the effectiveness of different advertisements.
  • 5. 2. The Science of Lead Generating Landing Pages
  • 6. Lead Conversion is a critical step in Social Media
    If you do not understand the science behind it, it will fail!
  • 7.
  • 8. Conversion is when we take what we have spent (time and money on) to get visitors and change it into something valuable to leads.
    What is valuable to Leads?
    All in form of a Landing Page to capture their information and collect data
  • 13. Can your landing Page capture Leads or Make the Phone ring>
    • Do you have one?
    • 14. What do you want them to do? Call, leave info, what is the objective?
    • 15. Key word Samples:
    • 16. Get (this-link) and never have to do this
    • 17. 10 Reasons why you should click here
    • 18. Find out why Martial Arts is great for kids
    • 19. Why kickboxing is the best workout
    • 20. Listen to this to learn this
    • 21. Take a quick test on why your child cannot focus
  • SMO Clients-You are still in the learning stage of Landing Pages
    We will know start to implement new strategies for 2011
    If you are not using landing pages-You should start practicing today!
  • 22. Why you will not use landing pages
  • 23.
    • No Graphic design team in house
    • 24. No analytics so can measure results
    • 25. knowing what to test or how to test
  • What does it take to convert?
    C=4m + 3v + 2(1-f)-2a
    C= Probability of conversion
    M=Motivation
    V=Clarity of the value proposition
    I=Incentive to action taken
    F=Friction elements of process
    A=Anxiety
  • 26. You are only one click away from your competition on line. The more networks you are on, the larger the digital footprint you have, the better chance you have of being found.
  • 27. 3. How to use Landing Pages in you IM Campaign
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  • 35. Email Campaigns using Landing Pages
  • 36. Email Campaigns using Landing Pages
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  • 53. What most of us will do or have done
  • 54. What we need to do
  • 55. Next
  • 56. Then
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  • 58. Marketing has Changed whether you want to admit or not
  • 59. You must understand this is a science not a gimmick, quick way to get leads, a quick way to get students, a quick way to double your emrollments
  • 60. This is no longer an option it is the way to Market your Business
  • 61. 4. Measuring Landing Pages
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  • 64. 5. Pre-pare for Battle Now
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  • 76. How does Social Commerce work without Social Media?
  • 77. IT Doesn’t