Webinar: 7 Ways Mass Transmit Can Help Your Business

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Presentation from the webinar "7 Ways Mass Transmit Can Help Your Business". Topics covered include Increasing Customer Insight, Multi-Channel Marketing, Mobile Readiness and Reaching Business Goals.

Presentation from the webinar "7 Ways Mass Transmit Can Help Your Business". Topics covered include Increasing Customer Insight, Multi-Channel Marketing, Mobile Readiness and Reaching Business Goals.

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  • 1. WEBINAR: 7 WAYS MASS TRANSMIT CAN HELP YOUR BUSINESS July 28, 2011
  • 2. We provide the services , tools , and expertise that enterprises need to create and manage digital communications across email , social , and mobile marketing channels.
  • 3.
    • Company
    We’re headquartered in New York City with offices in Charlotte NC, Aiken SC, and Seattle WA. Our 21-person team is comprised of strategists , creatives and techies ; all of whom are thought-leaders in their respective specialties. We’ve been neck-deep in online marketing since 1996 and along the way have provided services to a wide range of clients including…
  • 4.  
  • 5.
    • #1: Increasing Customer Insight
    • Using Data and Analysis to Better Understand Your Customer
    • Benefits:
    • More Relevant Communications
    • Faster Sales Cycle
    • Increased Business Effectiveness
    • Increased Revenue
  • 6.
    • #1: Increasing Customer Insight
    • Opt-in Forms
    • Opt-in strategy and implementation
      • Displaying benefits
      • Determining fields
      • Privacy
    • Data collection
    • Post-collection data management
  • 7.
    • #1: Increasing Customer Insight
    • Surveys
    • Direct feedback from your audience
    • Actionable data
    • Statistical data to better understand existing metrics
  • 8.
    • #1: Increasing Customer Insight
    • Data Analysis
    • Understanding what your data is telling you
    • Determining relevant segments
    • Identifying relevant marketing opportunities from data
  • 9. SEM
    • Surveys & Report Center
    • Capturing and providing data for analysis
    • Surveys to collect feedback
    • Report centers to provide data to brokers
    MetLife
  • 10.
    • #2: Maximizing Data Effectiveness
    • Using Your Data In Your Marketing Approach
    • Benefits:
    • Highly targeted messaging
    • Recipient satisfaction
    • Higher retention
  • 11.
    • #2: Maximizing Data Effectiveness
    • Segmentation
    • More targeted messaging
    • Decrease potential for oversending and undersending
    • Increase relevancy and engagement
    • Increase brand advocacy
  • 12.
    • #2: Maximizing Data Effectiveness
    • Preference Centers
    • Give recipients control
    • Increase retention
    • Increase brand perception
  • 13. SEM
    • Email Preference Center
    • Profile subscriptions management
    • Previews included
    • Captcha for security
    • Updates are made in real-time to database
    CNA Insurance
  • 14.
    • #2: Maximizing Data Effectiveness
    • API
    • Pass data between data sources automatically
    • Eliminates manual data migration (download/upload)
    • Ensures data consistency and accuracy
    • Minimizes potential for errors
  • 15. SEM
    • Email API
    • Syncs marketing database to Email Transmit
    • Automatically updates data overnight
    • No manual uploads/downloads
    SHS
  • 16.
    • #3: Message Control & Compliance
    • Retain control of your communications
    • Benefits:
    • Increased branding opportunities
    • Less negative brand experiences
    • More brand consistency and impact
  • 17.
    • #3: Message Control & Compliance
    • Email Creative
    • Email design that supports brand guidelines
    • Consistent messaging display
    • Consistent viewing in all software, platforms and devices (including mobile)
  • 18. SEM
  • 19. SEM
  • 20.
    • #3: Message Control & Compliance
    Approved Emailer allows businesses with secondary sales or marketing channels (like sales representatives, distributors, agents, brokers, etc) to provide approved email communications for distribution. Corporation/Business Customer Customer Customer Sales Reps/Distributors Approved email message Approved email message with personalization Approved Emailer
  • 21. SEM
    • Approved Emailer
    • Controlled email campaigns that address various sales team. Results:
    • Sales team reports being 4x more efficient by using pre-approved emails.
    Equinox Fitness
  • 22.
    • #4: Centralizing Content
    • Putting content in one location, publishing though multiple channels
    • Benefits:
    • Flexibility
    • Ease of publication
    • Multi-channel distribution
    • Ready for the next “big thing”
  • 23.
    • #4: Centralizing Content
    • Blogs
    • Demonstrate thought leadership
    • Instant archive of content
    • Sharable
    • SEO Benefits
  • 24.
    • #4: Centralizing Content
    • Content Center
    • Put all content in one location
    • Publish to many channels
      • Email
      • Mobile
      • Social
      • RSS
    • Email & RSS Subscriptions
  • 25. SEM
    • Centralized Content
    • Publishing platform content repository
    • Email newsletter and microsite
    • Social sharing
    • Sweepstake and survey
    NBC Universal
  • 26. SEM
    • Social Community
    • Custom environment for educators
    • Includes blog, audio and video, events, discussion boards and personal profile/status updates
    • Branded, controlled content
    Pearson Education
  • 27.
    • #5: Multi-Channel Marketing
    • Marketing through multiple channels simultaneously
    • Benefits:
    • Recipient satisfaction
    • Strengthening message effectiveness (multiple touch points)
    • Increased engagement
  • 28.
    • #5: Multi-Channel Marketing
    • Earning social media relationships
    • Promote your social channels
    • Provide benefits for social engagement
  • 29.
    • #5: Multi-Channel Marketing
    • Round out recipient profiles
    • Learn social behavior of your database
    • Identify social channels with relevance for increased marketing opportunities
  • 30. SEM
    • Multi-Channel
    • Simultaneous email and social media communications
    • Twitter contest and tie-in
    • Multiple versions of email to ensure relevance
    The Wharton School
  • 31.
    • #6: Mobile Readiness
    • Being prepared for rise of mobile marketing
    • Benefits:
    • Necessity
    • Speed
    • Staying Ahead of Competition
  • 32.
    • #6: Mobile Readiness
    • Mobile campaigns
    • SMS Campaigns
    • Mobile Optimized Emails
    • Mobile Video
    • Location-Based Social Networking
  • 33.
    • #6: Mobile Readiness
    • Mobile sites & apps
    • Mobile-friendly web sites
    • Mobile-friendly blogs
    • Apps for iPhone, iPad, Android, etc.
  • 34.
    • Comverge
    SMS Delivery Customers are alerted whenever energy prices meet the thresholds established in their profile. Results: • Overwhelming positive feedback • Significant exposure through PR • Over 95% of customers stated they would not defect
  • 35.
    • #7: Reaching Business Goals
    • Delivering where it counts -- the bottom line
    • Benefits:
    • Increase revenue
    • Increase customer loyalty
    • Create brand advocates
  • 36.
    • #7: Reaching Business Goals
    • Strategy
    • Keep marketing focused on “the big picture”
    • Utilize new techniques/methods to reach goals
    • Test ideas
  • 37.
    • #7: Reaching Business Goals
    • Conversion Tracking
    • Identifying measurable actions
    • Setting up ability to track conversions
    • Providing conversion metrics
    • Implementing changes based on conversion data
  • 38.
    • #7: Reaching Business Goals
    • Analysis & Measuring ROI
    • Post-campaign review and analysis
    • Track and measure return-on-investment (ROI)
    • Implementing changes based on analysis
  • 39. SEM
    • Goals: Increased exposure, sales
    • 8.5% conversion rate
    • 1,280% ROI
    • Exceeded goals by 300%
    Rain-X
  • 40. SEM
    • Increase Customer Insight
    • Maximizing Data Effectiveness
    • Message Control and Compliance
    • Centralizing Content
    • Multi-Channel Marketing
    • Mobile Readiness
    • Reaching Business Goals
    7 Ways We Can Help:
  • 41. Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Anthony Schneider 333 Hudson St., Suite 802 New York, NY 10013 646-797-4349 [email_address]