Webinar: 7 Ways Mass Transmit Can Help Your Business

WEBINAR: 7 WAYS MASS TRANSMIT CAN HELP YOUR BUSINESS July 28, 2011

We provide the services , tools , and expertise that enterprises need to create and manage digital communications across email , social , and mobile marketing channels.

Company
We’re headquartered in New York City with offices in Charlotte NC, Aiken SC, and Seattle WA. Our 21-person team is comprised of strategists , creatives and techies ; all of whom are thought-leaders in their respective specialties. We’ve been neck-deep in online marketing since 1996 and along the way have provided services to a wide range of clients including…

#1: Increasing Customer Insight
Using Data and Analysis to Better Understand Your Customer
Benefits:
More Relevant Communications
Faster Sales Cycle
Increased Business Effectiveness
Increased Revenue

Opt-in Forms
Opt-in strategy and implementation
Displaying benefits
Determining fields
Privacy
Data collection
Post-collection data management

Surveys
Direct feedback from your audience
Actionable data
Statistical data to better understand existing metrics

Data Analysis
Understanding what your data is telling you
Determining relevant segments
Identifying relevant marketing opportunities from data

SEM
Surveys & Report Center
Capturing and providing data for analysis
Surveys to collect feedback
Report centers to provide data to brokers
MetLife

#2: Maximizing Data Effectiveness
Using Your Data In Your Marketing Approach
Benefits:
Highly targeted messaging
Recipient satisfaction
Higher retention

Segmentation
More targeted messaging
Decrease potential for oversending and undersending
Increase relevancy and engagement
Increase brand advocacy

Preference Centers
Give recipients control
Increase retention
Increase brand perception

SEM
Email Preference Center
Profile subscriptions management
Previews included
Captcha for security
Updates are made in real-time to database
CNA Insurance

API
Pass data between data sources automatically
Eliminates manual data migration (download/upload)
Ensures data consistency and accuracy
Minimizes potential for errors

SEM
Email API
Syncs marketing database to Email Transmit
Automatically updates data overnight
No manual uploads/downloads
SHS

#3: Message Control & Compliance
Retain control of your communications
Benefits:
Increased branding opportunities
Less negative brand experiences
More brand consistency and impact

Email Creative
Email design that supports brand guidelines
Consistent messaging display
Consistent viewing in all software, platforms and devices (including mobile)

Approved Emailer allows businesses with secondary sales or marketing channels (like sales representatives, distributors, agents, brokers, etc) to provide approved email communications for distribution. Corporation/Business Customer Customer Customer Sales Reps/Distributors Approved email message Approved email message with personalization Approved Emailer

SEM
Approved Emailer
Controlled email campaigns that address various sales team. Results:
Sales team reports being 4x more efficient by using pre-approved emails.
Equinox Fitness

#4: Centralizing Content
Putting content in one location, publishing though multiple channels
Benefits:
Flexibility
Ease of publication
Multi-channel distribution
Ready for the next “big thing”

Blogs
Demonstrate thought leadership
Instant archive of content
Sharable
SEO Benefits

Content Center
Put all content in one location
Publish to many channels
Email
Mobile
Social
RSS
Email & RSS Subscriptions

SEM
Centralized Content
Publishing platform content repository
Email newsletter and microsite
Social sharing
Sweepstake and survey
NBC Universal

SEM
Social Community
Custom environment for educators
Includes blog, audio and video, events, discussion boards and personal profile/status updates
Branded, controlled content
Pearson Education

#5: Multi-Channel Marketing
Marketing through multiple channels simultaneously
Benefits:
Recipient satisfaction
Strengthening message effectiveness (multiple touch points)
Increased engagement

Earning social media relationships
Promote your social channels
Provide benefits for social engagement

Round out recipient profiles
Learn social behavior of your database
Identify social channels with relevance for increased marketing opportunities

SEM
Multi-Channel
Simultaneous email and social media communications
Twitter contest and tie-in
Multiple versions of email to ensure relevance
The Wharton School

#6: Mobile Readiness
Being prepared for rise of mobile marketing
Benefits:
Necessity
Speed
Staying Ahead of Competition

Mobile campaigns
SMS Campaigns
Mobile Optimized Emails
Mobile Video
Location-Based Social Networking

Mobile sites & apps
Mobile-friendly web sites
Mobile-friendly blogs
Apps for iPhone, iPad, Android, etc.

Comverge
SMS Delivery Customers are alerted whenever energy prices meet the thresholds established in their profile. Results: • Overwhelming positive feedback • Significant exposure through PR • Over 95% of customers stated they would not defect

#7: Reaching Business Goals
Delivering where it counts -- the bottom line
Benefits:
Increase revenue
Increase customer loyalty
Create brand advocates

Strategy
Keep marketing focused on “the big picture”
Utilize new techniques/methods to reach goals
Test ideas

Conversion Tracking
Identifying measurable actions
Setting up ability to track conversions
Providing conversion metrics
Implementing changes based on conversion data

Analysis & Measuring ROI
Post-campaign review and analysis
Track and measure return-on-investment (ROI)
Implementing changes based on analysis

SEM
Goals: Increased exposure, sales
8.5% conversion rate
1,280% ROI
Exceeded goals by 300%
Rain-X

SEM
Increase Customer Insight
Maximizing Data Effectiveness
Message Control and Compliance
Centralizing Content
Multi-Channel Marketing
Mobile Readiness
Reaching Business Goals
7 Ways We Can Help:

Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Anthony Schneider 333 Hudson St., Suite 802 New York, NY 10013 646-797-4349 [email_address]

Webinar: 7 Ways Mass Transmit Can Help Your Business

by Mass Transmit on Jul 28, 2011

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