Mass Transmit Broadcast Blog Case Study

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Case study of the Mass Transmit Broadcast Blog presented at the BMA Carolinas "Best of B2B Marketing in the Carolinas" event. The event featured the Gold and "Best Of" winners from the 2012 BMA Carolinas ProAds Awards, where the Broadcast Blog won a Gold award

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Mass Transmit Broadcast Blog Case Study

  1. 1. B2B BLOG CASE STUDY
  2. 2. About Mass TransmitMass Transmit provides professional marketers withemail tools, services and expertise. We create emailcommunications, manage data integration, deliveremail campaigns and measure campaignperformance.We produce email marketing that generatesmeasurable results. Mass Transmit
  3. 3. Mass Transmit Blog Goals To exhibit thought leadership in email marketing To position ourselves as email marketing experts To increase branding and awareness of Mass Transmit To generate inbound leads To retain and educate existing clients Mass Transmit
  4. 4. Blog Strategy Write posts that include search engine friendly content Write on topics that can be used to attract leads or inform/educate clients. Many posts are the direct result of client questions/issues. Make content sharable Always include a way to generate leads Mass Transmit
  5. 5. Search Engine Friendly Content Mass Transmit
  6. 6. Search Engine Friendly Content Mass Transmit
  7. 7. Use Blog Content To Educate
  8. 8. Make Content Sharable
  9. 9. Generate Leads
  10. 10. Generate Leads
  11. 11. Generate Leads
  12. 12. Results 72% of site traffic is to the blog Every blog post generates significant social sharing Over 1,000 link backs to blog posts which help with exposure and search positioning Over 1,000 subscribers to blog posts via email Blog has generated 7 significant pieces of new business in past year Mass Transmit
  13. 13. Thank You! Adam Q. Holden-Bache 704-706-2670 x200adam@masstransmit.com@adamholdenbache Mass Transmit

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