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Email Marketing in a Social Media World
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Email Marketing in a Social Media World

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Email Marketing in a Social Media World presentation for BMA Carolinas by Adam Q. Holden-Bache of Mass Transmit

Email Marketing in a Social Media World presentation for BMA Carolinas by Adam Q. Holden-Bache of Mass Transmit

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  • Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  • Email powers social media and social media powers email
  • http://www.facebook.com/press/info.php?statistics
  • Transcript

    • 1. EMAIL MARKETING IN A SOCIAL MEDIA WORLD Adam Q. Holden-Bache BMA Carolinas Sept. 15, 2010
    • 2. Table of Contents
      • IT’S A SOCIAL, SOCIAL WORLD
      • EMAIL MAKES THE WORLD GO ROUND
      • EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP
      • THE THREE LEVELS OF SOCIAL SHARING IN EMAIL
      • TAKEAWAYS
      • TWITTER HASHTAG: #BMACLT
    • 3.
      • IT'S A SOCIAL, SOCIAL WORLD
    • 4. Social media isn’t a fad- it’s a fundamental shift in the way we communicate .
    • 5.  
    • 6.  
    • 7.  
    • 8.  
    • 9. LinkedIn Membership
    • 10.
      • EMAIL
      • MAKES THE WORLD GO ROUND
    • 11. Everyone uses email. Source: Flowtown “My Mom is on Facebook”
    • 12.  
    • 13.  
    • 14. 42% of active social networkers check their email account four or more times a day , compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox"
    • 15. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"
    • 16. It’s where the budgets are going…
    • 17. 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"
    • 18. Methods used for sharing online content
    • 19. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"
    • 20. EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
    • 21. EMAIL SOCIAL MEDIA
    • 22. Only 27% have implemented a social strategy into their email campaigns.
    • 23.
      • Combine Forces…
    • 24.  
    • 25.  
    • 26.  
    • 27.
      • Connect and Share
    • 28. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
    • 29. Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
    • 30. THE 3 LEVELS OF SOCIAL SHARING IN EMAIL
    • 31.
      • 1. Link to your social channels
    • 32.
      • 1. Link to your social channels
    • 33.
      • 2. Share your entire email
    • 34.
      • 3. Share email content
    • 35.
      • Encourage social sharing…
    • 36.
      • Connect AND Share
    • 37. Takeaways
    • 38. Key Takeaways
      • Marketers are increasing investments in both email and social media marketing .
      • Email continues to be an effective channel even as users spend more time with social media.
      • Email remains a powerful marketing channel that generates real results .
      • Create shareworthy content
    • 39. Cross-pollinate
      • Include social sharing links your emails
      • Tweet about content/offers only available via email subscription
      • Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns
      • Tweet about a post on your Facebook page
      • Provide content via email and encourage comments on your blog or Facebook page
    • 40. Take Action
      • Invest in your social channels. Engage . Interact .
      • Add social sharing elements to your email campaigns.
      • Increase your email subscriber base through social media
      • Allow your contacts to communicate with you in the channel of their choice .
      • Test everything
    • 41. Don’t Settle On Not Knowing…
      • Measure the effectiveness of your social campaigns against business goals and objectives
      • Determine your ROI (Return on Investment)
      • Don’t forget that social media and email can also SAVE you money
    • 42. How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
    • 43. Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
    • 44. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache