Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
Measure the effectiveness of your social campaigns against business goals and objectives
Determine your ROI (Return on Investment)
Don’t forget that social media and email can also SAVE you money
How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache