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EMAIL MARKETING IN A SOCIAL MEDIA WORLD Adam Q. Holden-Bache  BMA Carolinas  Sept. 15, 2010
Table of Contents <ul><li>IT’S A SOCIAL, SOCIAL WORLD </li></ul><ul><li>EMAIL MAKES THE WORLD GO ROUND </li></ul><ul><li>E...
<ul><li>IT'S A SOCIAL, SOCIAL WORLD </li></ul>
Social media  isn’t a fad- it’s a fundamental  shift  in the way we  communicate .
 
 
 
 
LinkedIn Membership
<ul><li>EMAIL </li></ul><ul><li>MAKES THE WORLD GO ROUND </li></ul>
Everyone uses email. Source: Flowtown “My Mom is on Facebook”
 
 
42%  of active social networkers check their email account  four or more times a day , compared to just  27%  of their non...
Email marketing  will generate an ROI of  $43.62  for every dollar spent. Source: DMA ”Power of Direct Report 2009&quot;
It’s where the budgets are going…
78%  of consumers  share information via  email   versus  22%  who prefer  social media .   Source: Marketing Sherpa ”Emai...
Methods used for sharing online content
Over   20% of social media users   have shared something from an  email campaign  to their  social accounts  via a  share ...
EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
EMAIL SOCIAL MEDIA
Only 27%   have implemented a social strategy into their email campaigns.
<ul><li>Combine Forces… </li></ul>
 
 
 
<ul><li>Connect and Share </li></ul>
Including a  social sharing  option in an email  increased click-through rates  from an average of  7.2%  to  8.7%. Includ...
Extend your reach… Active social network users have, on average, around  500 connections . Facebook  average:  130  friend...
THE 3 LEVELS OF SOCIAL SHARING IN EMAIL
<ul><li>1. Link to your social channels </li></ul>
<ul><li>1. Link to your social channels </li></ul>
<ul><li>2. Share your entire email </li></ul>
<ul><li>3. Share email content </li></ul>
<ul><li>Encourage social sharing… </li></ul>
<ul><li>Connect AND Share </li></ul>
Takeaways
Key Takeaways <ul><li>Marketers are  increasing investments  in both  email   and   social media marketing . </li></ul><ul...
Cross-pollinate <ul><li>Include  social sharing links  your emails  </li></ul><ul><li>Tweet about content/offers  only ava...
Take Action <ul><li>Invest  in your social channels.  Engage .  Interact . </li></ul><ul><li>Add social sharing  elements ...
Don’t Settle On Not Knowing… <ul><li>Measure  the  effectiveness  of your social campaigns against  business goals and obj...
How Mass Transmit Can Help Mass Transmit  - multi-channel Internet marketing agency Email Transmit  - email service provid...
Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adam...
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Email Marketing in a Social Media World

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Email Marketing in a Social Media World presentation for BMA Carolinas by Adam Q. Holden-Bache of Mass Transmit

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  • Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  • Email powers social media and social media powers email
  • http://www.facebook.com/press/info.php?statistics
  • Transcript of "Email Marketing in a Social Media World"

    1. 1. EMAIL MARKETING IN A SOCIAL MEDIA WORLD Adam Q. Holden-Bache BMA Carolinas Sept. 15, 2010
    2. 2. Table of Contents <ul><li>IT’S A SOCIAL, SOCIAL WORLD </li></ul><ul><li>EMAIL MAKES THE WORLD GO ROUND </li></ul><ul><li>EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP </li></ul><ul><li>THE THREE LEVELS OF SOCIAL SHARING IN EMAIL </li></ul><ul><li>TAKEAWAYS </li></ul><ul><li>TWITTER HASHTAG: #BMACLT </li></ul>
    3. 3. <ul><li>IT'S A SOCIAL, SOCIAL WORLD </li></ul>
    4. 4. Social media isn’t a fad- it’s a fundamental shift in the way we communicate .
    5. 9. LinkedIn Membership
    6. 10. <ul><li>EMAIL </li></ul><ul><li>MAKES THE WORLD GO ROUND </li></ul>
    7. 11. Everyone uses email. Source: Flowtown “My Mom is on Facebook”
    8. 14. 42% of active social networkers check their email account four or more times a day , compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox&quot;
    9. 15. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009&quot;
    10. 16. It’s where the budgets are going…
    11. 17. 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere&quot;
    12. 18. Methods used for sharing online content
    13. 19. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010&quot;
    14. 20. EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
    15. 21. EMAIL SOCIAL MEDIA
    16. 22. Only 27% have implemented a social strategy into their email campaigns.
    17. 23. <ul><li>Combine Forces… </li></ul>
    18. 27. <ul><li>Connect and Share </li></ul>
    19. 28. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse &quot;Email Marketing and Social Media Integration Report&quot;
    20. 29. Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
    21. 30. THE 3 LEVELS OF SOCIAL SHARING IN EMAIL
    22. 31. <ul><li>1. Link to your social channels </li></ul>
    23. 32. <ul><li>1. Link to your social channels </li></ul>
    24. 33. <ul><li>2. Share your entire email </li></ul>
    25. 34. <ul><li>3. Share email content </li></ul>
    26. 35. <ul><li>Encourage social sharing… </li></ul>
    27. 36. <ul><li>Connect AND Share </li></ul>
    28. 37. Takeaways
    29. 38. Key Takeaways <ul><li>Marketers are increasing investments in both email and social media marketing . </li></ul><ul><li>Email continues to be an effective channel even as users spend more time with social media. </li></ul><ul><li>Email remains a powerful marketing channel that generates real results . </li></ul><ul><li>Create shareworthy content </li></ul>
    30. 39. Cross-pollinate <ul><li>Include social sharing links your emails </li></ul><ul><li>Tweet about content/offers only available via email subscription </li></ul><ul><li>Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns </li></ul><ul><li>Tweet about a post on your Facebook page </li></ul><ul><li>Provide content via email and encourage comments on your blog or Facebook page </li></ul>
    31. 40. Take Action <ul><li>Invest in your social channels. Engage . Interact . </li></ul><ul><li>Add social sharing elements to your email campaigns. </li></ul><ul><li>Increase your email subscriber base through social media </li></ul><ul><li>Allow your contacts to communicate with you in the channel of their choice . </li></ul><ul><li>Test everything </li></ul>
    32. 41. Don’t Settle On Not Knowing… <ul><li>Measure the effectiveness of your social campaigns against business goals and objectives </li></ul><ul><li>Determine your ROI (Return on Investment) </li></ul><ul><li>Don’t forget that social media and email can also SAVE you money </li></ul>
    33. 42. How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
    34. 43. Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
    35. 44. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache
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