Email and Social Media: So Happy Together
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Email and Social Media: So Happy Together

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Presentation on the basics of email marketing and social media integration from April 6, 2011 Charlotte Chamber of Commerce lunch-n-learn.

Presentation on the basics of email marketing and social media integration from April 6, 2011 Charlotte Chamber of Commerce lunch-n-learn.

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  • I never thought that more consumers share information through emails, I thought that more were sharing through social media. Its an interesting statistic. The idea of combining social media and email marketing is a brilliant concept.
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  • Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  • Email powers social media and social media powers email
  • http://www.facebook.com/press/info.php?statistics

Email and Social Media: So Happy Together Email and Social Media: So Happy Together Presentation Transcript

  • EMAIL & SOCIAL MEDIA: SO HAPPY TOGETHER Adam Q. Holden-Bache Charlotte Chamber April 6, 2011
  • Table of Contents
    • IT’S A SOCIAL, SOCIAL WORLD
    • EMAIL MAKES THE WORLD GO ROUND
    • EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP
    • THE THREE LEVELS OF SOCIAL SHARING IN EMAIL
    • TAKEAWAYS
    • IT'S A SOCIAL, SOCIAL WORLD
  • Social media isn’t a fad- it’s a fundamental shift in the way we communicate .
  •  
  • 51% of US residents age 12 or older have Facebook profiles
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  •  
  • LinkedIn Membership
    • EMAIL
    • MAKES THE WORLD GO ROUND
  • Everyone uses email. Source: Flowtown “My Mom is on Facebook”
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  • 42% of active social networkers check their email account four or more times a day , compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox"
  • Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"
  • It’s where the budgets are going…
  • 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"
  • Methods used for sharing online content
  • Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"
  • When asked to receive updates from companies... only 10% elected to do so through Facebook , while 90% opted for an email newsletter . Source: Useit.com Newsletters Survey
  • EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
  • EMAIL SOCIAL MEDIA
  • Only 27% have implemented a social strategy into their email campaigns.
    • Combine Forces…
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    • Connect and Share
  • Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
  • Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
  • THE 3 LEVELS OF SOCIAL SHARING IN EMAIL
    • 1. Link to your social channels
    • 1. Link to your social channels
    • 2. Share your entire email
    • 3. Share email content
    • Encourage social sharing…
    • Connect AND Share
  • Takeaways
  • Key Takeaways
    • Marketers are increasing investments in both email and social media marketing .
    • Email continues to be an effective channel even as users spend more time with social media.
    • Email remains a powerful marketing channel that generates real results .
    • Create shareworthy content
  • Cross-pollinate
    • Include social sharing links your emails
    • Tweet about content/offers only available via email subscription
    • Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns
    • Tweet about a post on your Facebook page
    • Provide content via email and encourage comments on your blog or Facebook page
  • Take Action
    • Invest in your social channels. Engage . Interact .
    • Increase your email subscriber base through social media
    • Allow your contacts to communicate with you in the channel of their choice .
    • Test everything
  • Don’t Settle On Not Knowing…
    • Measure the effectiveness of your social campaigns against business goals and objectives
    • Determine your ROI (Return on Investment)
    • Don’t forget that social media and email can also SAVE you money
  • How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
  • Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
  • THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache