Email and Social Media: So Happy Together

  • 1,846 views
Uploaded on

Presentation on the basics of email marketing and social media integration from April 6, 2011 Charlotte Chamber of Commerce lunch-n-learn.

Presentation on the basics of email marketing and social media integration from April 6, 2011 Charlotte Chamber of Commerce lunch-n-learn.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • I never thought that more consumers share information through emails, I thought that more were sharing through social media. Its an interesting statistic. The idea of combining social media and email marketing is a brilliant concept.
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
1,846
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
19
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  • Email powers social media and social media powers email
  • http://www.facebook.com/press/info.php?statistics

Transcript

  • 1. EMAIL & SOCIAL MEDIA: SO HAPPY TOGETHER Adam Q. Holden-Bache Charlotte Chamber April 6, 2011
  • 2. Table of Contents
    • IT’S A SOCIAL, SOCIAL WORLD
    • EMAIL MAKES THE WORLD GO ROUND
    • EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP
    • THE THREE LEVELS OF SOCIAL SHARING IN EMAIL
    • TAKEAWAYS
  • 3.
    • IT'S A SOCIAL, SOCIAL WORLD
  • 4. Social media isn’t a fad- it’s a fundamental shift in the way we communicate .
  • 5.  
  • 6. 51% of US residents age 12 or older have Facebook profiles
  • 7.  
  • 8.  
  • 9. LinkedIn Membership
  • 10.
    • EMAIL
    • MAKES THE WORLD GO ROUND
  • 11. Everyone uses email. Source: Flowtown “My Mom is on Facebook”
  • 12.  
  • 13.  
  • 14. 42% of active social networkers check their email account four or more times a day , compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox"
  • 15. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"
  • 16. It’s where the budgets are going…
  • 17. 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"
  • 18. Methods used for sharing online content
  • 19. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"
  • 20. When asked to receive updates from companies... only 10% elected to do so through Facebook , while 90% opted for an email newsletter . Source: Useit.com Newsletters Survey
  • 21. EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
  • 22. EMAIL SOCIAL MEDIA
  • 23. Only 27% have implemented a social strategy into their email campaigns.
  • 24.
    • Combine Forces…
  • 25.  
  • 26.  
  • 27.  
  • 28.
    • Connect and Share
  • 29. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
  • 30. Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
  • 31. THE 3 LEVELS OF SOCIAL SHARING IN EMAIL
  • 32.
    • 1. Link to your social channels
  • 33.
    • 1. Link to your social channels
  • 34.
    • 2. Share your entire email
  • 35.
    • 3. Share email content
  • 36.
    • Encourage social sharing…
  • 37.
    • Connect AND Share
  • 38. Takeaways
  • 39. Key Takeaways
    • Marketers are increasing investments in both email and social media marketing .
    • Email continues to be an effective channel even as users spend more time with social media.
    • Email remains a powerful marketing channel that generates real results .
    • Create shareworthy content
  • 40. Cross-pollinate
    • Include social sharing links your emails
    • Tweet about content/offers only available via email subscription
    • Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns
    • Tweet about a post on your Facebook page
    • Provide content via email and encourage comments on your blog or Facebook page
  • 41. Take Action
    • Invest in your social channels. Engage . Interact .
    • Increase your email subscriber base through social media
    • Allow your contacts to communicate with you in the channel of their choice .
    • Test everything
  • 42. Don’t Settle On Not Knowing…
    • Measure the effectiveness of your social campaigns against business goals and objectives
    • Determine your ROI (Return on Investment)
    • Don’t forget that social media and email can also SAVE you money
  • 43. How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
  • 44. Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
  • 45. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache