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MR Strategy TANZeroWaste
 

MR Strategy TANZeroWaste

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    MR Strategy TANZeroWaste MR Strategy TANZeroWaste Presentation Transcript

    • Reaching Zero Waste throughGrassroots OrganizingTaryn HallweaverToxics Action Center
    • I’m going to talk about a few things:• Toxics Action Center and our waste work• Don’t Waste Massachusetts and the Boston Recycling Coalition• How to set goals and make a plan for Zero Waste in your community: principles of grassroots organizing
    • Toxics Action Center
    • Don’t Waste Massachusetts•Overarching goal: Zero Waste plan for Massachusettsthrough Solid Waste Master Plan for 2010-2020•Other issues: •Organics regulations •Waste ban enforcement •Any regulatory changes pertaining to waste
    • Boston Recycling Coalition
    • Principles of Organizing for Zero Waste
    • 1. Set Achievable Goals 50% in 3-5 years is a good baseline Key strategies: • Universal curbside recycling • PAYT • Yard waste collection • Education
    • 2. Choose the right decision-maker
    • 3. Articulate your strategy
    • 4. Secure the support of your community
    • 5. Build your group along the way
    • 6. Escalate your campaign over time
    • 7. Craft a message using the 4 Cs:Concise, Compelling, Consistent, Controls the Message PAYT: Pay As You Throw SMART: Saving Money and Reducing Trash Same program, different messaging.
    • 8. Evaluate as you go
    • Questions? Contact info: Taryn Hallweaver Toxics Action Center 617-747-4358taryn@toxicsaction.org