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Web analytics in small bites. A 2 minutes video on linking AdWords into your accounts in Google Analytics

Web analytics in small bites. A 2 minutes video on linking AdWords into your accounts in Google Analytics

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    21 web analytics_linking_to_your_ad_words_a 21 web analytics_linking_to_your_ad_words_a Presentation Transcript

    • Google Analytics Intro - Accounts Linking to Your AdWords Account
    • Adwords is a method of targeting text ads to visitors using the Google search engine based on the keywords they use. This allows your advertisement to be displayed to those who actually are searching for something related to your product. Linking to Your AdWords Account
      • This marketing method using Adwords is very effective and efficient.
      • It's an auction type system based on how many visitors click on your ad instead of it's display.
      • This approach to advertising is known as:
        • Pay-Per-Click - PPC
      • or
        • Cost-per-click (CPC)
      • Google Analytics can track visits and conversions from all of these.
      Linking to Your AdWords Account
    • There is great synergy when using Google Analytics with data from AdWords pay-per-click network, given that it's part of the Google network. Google Analytics being web based makes the inclusion of AdWords data a simple process. It is just a matter of checking a box in: 1.  Google Analytics 2.  One in AdWords. Linking to Your AdWords Account 1 2
      • Linking AdWords Complete !
      • Having selected each option in GA & AdWords , all your AdWords data:
        • impressions
        • clicks
        • costs
      • will automatically be imported into your GA account.
      Using Accounts and Profiles
    • Data Delivery Fraud Protection The import of AdWords data takes place once per day and is for the period minus 48-24 hours prior from Midnight the previous day. This allows time for the AdWords fraud-detection algorithms to work through your account. Linking to Your AdWords Account
    • Once auto-tagging is activated there will be an additional parameter in the landing page URLs of your AdWords ads. The gclid is a keyword-specific parameter unique to your account. AdWords appends this for the Google Analytics tracking. If this is missing then the visitor will be incorrectly assigned as Google Organic instead of Google PPC Linking to Your AdWords Account
    • GOOGLE ANALYTICS INTRO - Accounts Today we covered: Linking to Your AdWords Account Contact me for more information on any item in the series . [email_address]