19 web analytics_roll_up_reporting
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19 web analytics_roll_up_reporting

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Web analytics in small bites. A 1 minute video on setting up roll-up accounts for your many websites using Google Analytics.

Web analytics in small bites. A 1 minute video on setting up roll-up accounts for your many websites using Google Analytics.

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19 web analytics_roll_up_reporting 19 web analytics_roll_up_reporting Presentation Transcript

  • Google Analytics Intro - Accounts Roll-up Reporting
    • Roll-up Reporting
    • Roll-up Reporting is not a standard feature of Google Analytics.
    • 1. It involves a little extra coding that can allow you to have:
      • Stand-alone reports for specific websites.
      • Roll-up report to provide a global overview.
    Roll-up Reporting 1
  • Aggregate Data Having a single "all-encompassing" Google Analytics account with data from all websites aggregated together provides a Roll-up Report . The concept is simple: 1.  Create a GA Overall account. 2.  Add a _trackPageview entry for the GA Overall  account to the existing Async on all pages. Roll-up Reporting 1 2 View slide
  • Profiles will be more than effective for the majority of websites / companies. Applying filters to profiles can allow you to obtain what you need for all of your reporting needs. The example of Roll-up Reports comes into play for larger Enterprise companies that are focused on data integrity across all scopes of their business. E-commerce Tracking needs to be considered as well with this approach Roll-up Reporting View slide
  • GOOGLE ANALYTICS INTRO - Accounts Today we covered: Roll-up Reporting Contact me for more information on any item in the series . [email_address]