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17 web-analytics backup-keeping-local-copy

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Web analytics in small bites. A 2 minutes video on how to create a backup copy of your Google Analytics data on your servers.

Web analytics in small bites. A 2 minutes video on how to create a backup copy of your Google Analytics data on your servers.

Published in Self Improvement
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Transcript

  • 1. Google Analytics Intro - Accounts Backup: Keeping a local copy of your data
  • 2.
    • Google currently keeps the data collected for 25 months .  
    • This is fine for the majority of users, however:
      • You may need or want to retain your data longer.
      • Google does not pass data to third parties.
      • Larger companies may need visitor data for auditing purposes.
    Keeping a local copy of your data
  • 3. Modify Async The method used is to modify the Async.   By adding a one line entry you can have it send visitor data to your web server logfiles as well as to GA data-collection servers. 1.   That line is the  '_setLocalRemoteServerMode" Keeping a local copy of your data 1
  • 4. The way in which it works is: 1.  By sending an additional request for a file named __utm.gif   from your server when Async is loaded. 2.  This is a 1 x 1 pixel transparent image GA uses to append its information into your web server logfiles. 3.  As all web servers log their activity by default (normally in plaintext format) you will see additional __utm.gif entries. Keeping a local copy of your data
  • 5. Keeping a local copy of your data 2 Things Do: 1.  Create the __utm.gif file yourself and upload it into your document root, where your home page resides. 2. Your web server must log cookie information
  • 6. Keeping a local copy of your data
    • Disk Space Used
      • Keeping a local copy of your visitor data can take up significant amounts of disk space quickly.
      • It's not recommended to keep a local copy of your data unless you have certain reasons for needing to.
  • 7. Keeping a local copy of your data
    • Local Copy of Data Provides
      • Maintain greater control over your data
      • Troubelshoot Google Analytics complex implementation issues
      • Process historical data as far back as desired using Urchin Software
  • 8. Keeping a local copy of your data
    • Urchin Reports
    •   vs 
    • Google Analytics Reports
    • These reports will not align 100%  as they use two different data-collection techniques.
    • An example of this is:
      • A log file solution tracks if a down-load completes
    • vs
      • A Page-Tag solution tracks only the onclick event , which are not always the same thing.
    Data will not align 100% Urchin  vs Google Analytics Reports
  • 9. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Backup: (Keeping a local copy of your data) Contact me for more information on any item in the series . [email_address]