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07 web-analytics chart-options
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07 web-analytics chart-options

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  • 1. Google Analytics Intro - Reports Chart Options
  • 2. Google Analytics Intro - Reports Chart Options The Data-Over-Time graph shows Visits by default. However, simply by clicking on the Visits drop-down menu you can select other metrics you desire to be plotted.    In this example we selected Page/Visit and the plotted graph changed to reflect the metrics for this.
  • 3. Google Analytics Intro - Reports Chart Options You can also display the comparison of two plotted metrics at the same time. After clicking on the Compare Two Metrics option we chose: Visits  & Pages / Visits Each metric is shown in a different color and scaled by one or the other axis.
  • 4. Google Analytics Intro - Reports Chart Options An additional chart option is Compare to Site . For an individually graphed metric it provides a site-wide average. The graph to the left shows Google visits in relation to the site-wide data. Indicating Google is the source of most of the visits to this site.
  • 5. Google Analytics Intro - Reports Chart Options For the  Compare to Site feature to plot the site data properly you must be drilled down into the reports Otherwise, it will overlay it onto your current data as in the second graph on the left. This is because by default the report data is not segmented .   A concept we'll cover in a future presentation. vs.
  • 6. Google Analytics Intro - Reports Today we covered: Chart Options Contact me for more information on any item in the series . [email_address]   Web Analytics Consultants

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