Putting Social Back In Social Media - SMSS London 2011
social media strategies summit london 2011putting social back insocial mediamassimo burgio global search interactive / sempo
who is massimo burgio? Global Search Interactive --- the agency SEMPO Search Engine Marketing Professional Organization --- the industry Burning Man --- the creative network Asturias Paraiso Cultural --- dead project ... and much more --- =)
socialinnovationgeneric concept referred, among others, toaptitudes, orientations or behaviours that take inconsideration other people’s interests and needs(as opposed to asocial attitude).terms such as social justice, social psycology andsocial capital imply that there is a sort of socialprocess that is part of the equation.
socialinnovationinnovation is a shift in a mental process orientedtowards the creation of something new, somethingthat reveals to be useful for individuals, society orenvironment. the goal of innovation is a positivechange, transforming something or someone intosomething better.
socialinnovationdenotes revolutionary, radical or incrementallyemerging changes in awareness, thoughts,products, processes, individuals or organizations.
socialinnovationschumpeter (1934) and the innovation literitureauthors make a distintion between invention(ideas publicly shared) and innovation (ideassuccessfully applied in real world practices).
socialinnovationin arts, economics and governments’ politics,something new has to be sustancially different tobe an innovation.in economics change also needs to produce valuefor the consumer and/or the producer.
socialinnovationitalian foodnew strategies, concepts, ideas, practices andorganizations who focus on social needs of all kind:labour conditions, human rights, education,environment, sustainable growth, health and more -extending and contributing to the evolution of thecivil society.
what are youtalking about?i’m saying that we need to invent something newthat can take in consideration real social issues,instead of keep talking about facebook or thecapitalistic world domination of brands who wantto keep selling more and more stuff to us.
Bujumbura, BurundiNGO: Jus VitaeKilambe, CongoNGO: COETutu, GhanaNGO: Sunrise Africa BilbaoGilgil, KenyaNGO: Harambee SchoolsAntintorona, MadagascarNGO: We Work It WorksKouroulamini, MaliNGO: Mali DevelopmentLouga, SenegalNGO: Aldeas Infantiles it’s better to work to support committed NGOsLakasa, ZambiaNGO: Proteus