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Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
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Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi

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My presentation on Social Media Marketing Strategies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are …

My presentation on Social Media Marketing Strategies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net

Published in: Education, Technology, Business

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  • 1. SOCIAL MEDIA STRATEGIESanalyzing, strategizing, planning SMM massimo burgio global search interactive / sempo june 17, 2011 afri-tech kenya summit nairobi, kenya
  • 2. user-powered internetno more passive consumers!• each consumer produces opinions, and share them with communities
  • 3. e-fluencers the new brand ambassadorsno more passive consumers!• each consumer produces opinions, and share them with communities• there are super-users with super-powers: the e-fluencers
  • 4. a new kind of marketingintelligence
  • 5. listen keywords voting word of mouth engagement buzz blogsreferrals social rating networks competitors online reputation key phrases polls
  • 6. a new breed oftools marketing
  • 7. a new style of marketingmindset
  • 8. change mindset
  • 9. you can strategize integrate innovatesocial media
  • 10. 4PSMM passion patience perseverance proactivity
  • 11. 4PDON’Tpresumepanic pushprocrastinate
  • 12. perseverance is the key: dancing man http://bit.ly/dancing-man-video
  • 13. social media networks: facebook what? • Social networking sites • Online collaborative tools • Photo / video sharing sites • News aggregators • Blogs / bloggers’ communities • Forums / Message boards • Social bookmarking • Podcasting / videocasting
  • 14. after all, social is better than sex
  • 15. users are everywhere, users are the web
  • 16. conversations happen everywhere
  • 17. social media strategies: goals
  • 18. social media performance by channel
  • 19. social media performance by channel
  • 20. social media performance by channel
  • 21. social media performance by channel source: cmo.com
  • 22. social media marketing by time + resources
  • 23. always ask your customers first where? which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile? what? do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps? how? please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center?
  • 24. always ask your customers first customers + prospects your target market employees + stockholders your business “family” partners + suppliers your business “ecosystem” competitors you don’t have to ask, just benchmark them! =)
  • 25. always ask your customers: real case study
  • 26. always ask your customers: real case study
  • 27. this is how we do it for our clients dialogo assicurazioni blog, facebook, ciao, UGC, youtube, yahoo! answers, wikipedia pitti immagine blog(s), youtube, flickr european school of economics online magazine, facebook, twitter, youtube, online pr telepass facebook, twitter, UGC, youtube, online pr, flash surveys bea italia (oracle)* surveymonkey, blog, facebook, linkedin groups academia barilla* blog, youtube, facebook, twitter, online pr, newsletter
  • 28. the best solution for your business? find your own social way
  • 29. thank you! massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio www.massimoburgio.com