Social Media Marketing Que? Iniciador Asturias 2010
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Social Media Marketing Que? Iniciador Asturias 2010

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Presentacion en espanol sobre temas de marketing en las redes sociales (social media marketing) para Iniciador Asturias Mayo 2010 http://iniciador.com/asturias/ ...

Presentacion en espanol sobre temas de marketing en las redes sociales (social media marketing) para Iniciador Asturias Mayo 2010 http://iniciador.com/asturias/

This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Spanish, for the Gijon, Asturias event Iniciador Asturias http://iniciador.com/asturias/

For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net

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Social Media Marketing Que? Iniciador Asturias 2010 Social Media Marketing Que? Iniciador Asturias 2010 Presentation Transcript

  • social media marketing QUE ? ? massimo burgio global search interactive / sempo iniciador asturias xixon 20 mayo 2010
  • el poder de los usuarios ya no existen consumidores pasivos! cada consumidor también es usuario, productor y participa en comunidades también hay súper-usuarios con súper-poderes: los e-fluencers!
  • one step beyond: que es social media ”social media isn't about big networks like facebook or myspace, it's about brands having conversations." “lloyd salmons, IAB social media council” social media online practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media. “wikipedia”
  • one step beyond: que es social media social media ”people helping people finding stuff" “chris sherman, searchengineland / SMX” ”social media is definitely beyond participation, it’s about contribution." “massimo burgio, global search interactive” =)
  • nuevas formas de marketing intelligence step 1: escuchar
  • nuevas clases de herramientas de marketing step 2: participar
  • la necesidad de cambiar paradigma
  • nuevas 4P del marketing en redes sociales
  • 4Ps DON’T para el marketing social
  • social media marketing: facebook que?
  • social media marketing: facebook what? source: briansolis.com theconversationprism.com
  • estrategias social media: por objectivos
  • social media performance por canales source: cmo.com
  • social media performance por canales
  • social media performance por canales
  • social media performance por canales source: cmo.com
  • social media planning: tiempo y recursos
  • preguntar siempre a vuestros usuarios donde? ej. cual es vuestro network preferido? leeis blogs? vais a la web desde casa, vuestros despachos o desde el movil? que? ej. haceis uso de RSS? que servicios online necesitais desde nuestra web? que applicacion facebook os pudiera ser util? sois interesadod en aplicaciones iPhone? como? ej. nos pasais feedback sobre nuestra web (producto, servicio)? como podemos amejorar la performance de nuestro call center?
  • preguntar siempre a vuestros usuarios clientes + prospects vuestro mercado target empleados + acionistas vuestra “business family” proveedores + partners de negocio vuestro “ecosystema” de negocio competidores no teneis que preguntarle… =) (acuerdar que) it’s all about the users, but it’s also all about the brand!
  • the best solution for your business? find your own social way
  • social media optimization in 12 steps SEO detox + clinic
  • SEO DETOX clinic a 12-step program + 1 - forget your website 2 - forget PageRank 3 - tags are more important than metatags 4 - an image is worth more than 100 words 5 - a video is worth more than 100 images 6 - flash is good (if well optimized) 7 - share what you own (RSS) 8 - share what you know (social search) 9 - share what you like (social bookmarking) 10 - other people’s content is good too (embed) 11 - do not buy links, generate them 12 - ranking on Technorati is good as ranking on Google
  • gracias! massimo burgio global search interactive / sempo globalsearchinteractive.net massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio