Massimo Burgio Killer Facebook Marketing Tactics SES London 2011

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My presentation for Search Engine Strategies London 2011 http://www.seslondon.com - The session with Liana Evans focuses on Killer Facebook Marketing Tactics (the name of the session), so I switched to the dark side of Facebook Marketing to focus on all those Marketing tactics that actually get you killed on Facebook, meaning that can put at risk your Facebook account. Solutions: as you'll see in the presentation, training is key, and a social media policy could really help, specially in a corporate environment. More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net

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  • This presentation will be of great help. Facebook, indeed, is one great medium to promote your brand but this social media should be used with extreme caution as you might be disabled. One thing that businessmen should remember when using Facebook is to avoid explicitly promoting their business and try to be as human as possible.
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Massimo Burgio Killer Facebook Marketing Tactics SES London 2011

  1. 1. KILLER FACEBOOKMARKETING TACTICS massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directorslondon, february 24 2011 www.sempo.org
  2. 2. MARKETING TACTICSTHAT WILL GET YOUKILLED ON FACEBOOK massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directorslondon, february 24 2011 www.sempo.org
  3. 3. MARKETING TACTICSTHAT WILL GET YOUKILLED ON FACEBOOK massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directorslondon, february 24 2011 www.sempo.org
  4. 4. SEMPO AnnualState of Search SURVEYwww.sempo.org
  5. 5. facebook account disabled anybody?
  6. 6. facebook disabled: you’re not alone
  7. 7. facebook police is watching you
  8. 8. understanding risks the
  9. 9. about manners: facebook etiquette http://bit.ly/fb-manners
  10. 10. how to get your fb account disabled
  11. 11. how to get your account disabled on facebook • Not being human / using a fake name
  12. 12. how to get your account disabled on facebook • Using a personal profile to promote a business/organization
  13. 13. how to get your account disabled on facebook • Posting copyrighted material • Importing too many RSS feeds to Facebook notes
  14. 14. how to get your account disabled on facebook • Promoting business on walls / pages / groups
  15. 15. how to get your account disabled on facebook • Scraping information off Facebook
  16. 16. how to get your account disabled on facebook • Getting reported as abusive by other users
  17. 17. how to get your account disabled on facebook • Starting hate or obscene groups
  18. 18. how to get your account disabled on facebook • Adding too many friends at once • Joining too many groups
  19. 19. how to get your account disabled on facebook • Post the same message on too many walls • Sending out identical personal messages to several friends • Placing too many links (promotional or not) on posts or messages • Sending too many pokes at once
  20. 20. how to be a spammer on facebook ads• Keep placing Facebook ads that have been refused• Adult content, profanity, obscenity• Promoting illegal activities• Promoting liquor, beer, wine, tobacco, firearms, gambling• Promoting defamatory or hate content / pages / groups• Religious fundamentalist content• Political content for commercial use• Use of webcams/surveillance equipment for non legitimate use• Promoting content that requires credit card application
  21. 21. about tones and consequences•Everytime you post onlineyou leave a digital signature.It won’t always be possibleto cancel, modify or rectifyyour posts.•Bad content will be onlineforever, will get indexed bysearch engines, and willaffect your online brandreputation.•Think how you contentcould be received beforepublishing it. Put logicbefore emotions when facingsituations you could repentlater.
  22. 22. what if your company social media accounts gets disabled andyou lose all yourinvestment ?
  23. 23. it’s time to start thinking about getting asocial media policy
  24. 24. classic corporate social media policy
  25. 25. why you need a social media policy• To protect your company and brand• To protect your employees• To protect your audience
  26. 26. your social media policy should apply to• Social networks, blogs, forums, wikis• Privacy, data protection, copyright• At work / at home• Your web team / all your employees• Your business partners and ecosystem
  27. 27. top corporate social media policies• IBM Social Computing Guidelines• Intel Social Media Guidelines• Kodak Social Media Guidelines• New York City Social and Public Media Policy• RightNow Social Media Rules of Engagement• Coca-Cola Social Media Principles• Oracle Social Media Participation Policy• Sun Guidelines on Public Discourse• Massachussets Government Web Communication Policies• UK Cabinet Office Digital Engagement Guidelines• BBC Staff Editorial Guidelines Personal Use of Social Networking + 3° Party Sites• Electronic Frontier Foundation How to Blog Safely About Work• Dell’s Online Communication Policy• IOC Olympic Athletes Blogging Policy• Yahoo’s Personal Blog Guidelines for staff
  28. 28. genius: one-liner corporate policies Be nice, Be honest, Dont release proprietary info. Be real and use your best judgement. Comply to all security policies. Don’t be stupid.
  29. 29. remember:don’t bestupid!
  30. 30. thank you!ready for your questions! massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net

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