search
in the social era
a new mindset for the contemporary marketer
massimo burgio
international search summit
london, 14 may 2009

search
2.0
2.3D
3.0
?.x

social media
online practices and technologies that users
share
adopt to feelings content, ,
opinions,experiences , and the same media
wikipedia

attitude
change
(yes you can)‫‏‬

tagging posting commenting linking
ranking
uploading collaborating
sharing
voting
rating
listing
bookmarking
social
search

people
helping people
finding stuff

web
userpowered

userfuelled
branding

opportunity
(and/or)‫‏‬
thread

search
breathe
think
plan

a new kind of
marketing
intelligence

liste
keywords voting
word of mouth
engagement
social buzz blogs
referrals
rating
networks
competitors
polls
online reputation
key phrases

a new breed of
tools
marketing

search
brand monitoring
digg SEO
web analytics
technorati wordtracker
knowledge sharing online PR
adwords
viral
collaborative tools
conversations
wikis
buzz blogs linkedin
SEM
social networks twitter
RSS influencers ROC MAO
facebook engagement

a new style of
marketing
mindset

passion
patience
perseverance
proactivity

nalyze
everage
optimiz
engag
understand
viraliz
easur

nalyze
everag
optimiz
engag
understand
viraliz
easur

nalyze
everag
optimiz
engag
understand
viraliz
easur

nalyze
everag
optimiz
engag
understand
viraliz
easur

nalyze
everag
optimiz
engag
understand
viraliz
easur

nalyze
everag
optimiz
engag
understand
viraliz
easur

nalyze
everag
optimiz
engag
understand
viraliz
easur

nalyze
everag
optimiz
engag
understand
viraliz
easur

ROI
returnoninvestment

RIOT
relevantinteraction
optimizedtraffic

change
mindset

you can
change

you can
learn

you can
strategize
integrate
innovate
social media

massimoburgio
sempoboard.global.europe
globalsearchinteractive
mediacamproma