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Danish Masterclass 2: Web 2.0 + Social Web Training

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Second part (2/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk. ...

Second part (2/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk.
Topics: Web 2.0 and Social Web. Check out the complete series of presentations here on Slideshare.
More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net

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Danish Masterclass 2: Web 2.0 + Social Web Training Danish Masterclass 2: Web 2.0 + Social Web Training Presentation Transcript

  • master classsearch + social media marketing massimo burgio PARTS 3-4 global search interactive / sempo WEB 2.0 SOCIAL 15 november 2010 holstebro, denmark
  • master classsearch + social media marketing PART 3 WEB 2.0
  • Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • user-powered internetno more passive consumers!• each consumer produces opinions, and share them with communitiesMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • e-fluencers the new brand ambassadorsno more passive consumers!• each consumer produces opinions, and share them with communities• there are super-users with super-powers: the e-fluencersMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • a new kind of marketingintelligenceMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • listen keywords voting word of mouth engagement buzz blogsreferrals social rating networks competitors online reputation key phrases polls
  • a new breed oftools marketingMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • a new style of marketingmindsetMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • change mindsetMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • you can strategize integrate innovatesocial mediaMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • master classsearch + social media marketing PART 4 SOCIAL
  • 4PSMM passion patience perseverance proactivityMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 4PDON’Tpresumepanic pushprocrastinateMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • perseverance is the key: dancing man http://bit.ly/dancing-man-videoMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media networks: facebook what? • Social networking sites • Online collaborative tools • Photo / video sharing sites • News aggregators • Blogs / bloggers’ communities • Forums / Message boards • Social bookmarking • Podcasting / videocastingMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media networks networks • networking sites • collaborative tools • photo sharing • video sharing • knowledge sharing • news aggregators • blog communities • forums • message boards • social bookmarking • podcasting • videocastingMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • after all, social is better than sexMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • users are everywhere, users are the web
  • conversations happen everywhereMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media strategies: goalsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media performance by channelMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media performance by channelMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media performance by channelMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media performance by channel source: cmo.comMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • social media marketing by time + resourcesMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • always ask your customers first where? which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile? what? do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps? how? please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center?Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • always ask your customers first customers + prospects your target market employees + stockholders your business “family” partners + suppliers your business “ecosystem” competitors you don’t have to ask, just benchmark them! =)Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • always ask your customers: real case studyMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • always ask your customers: real case study
  • the best solution for your business? find your own social wayMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • master classsearch + social media marketing NEXT TOOLS
  • tak!massimo burgioglobal search interactive / sempowww.globalsearchinteractive.netwww.sempo.orgmassimo@globalsearchinteractive.netfacebook.com/massimoburgiotwitter.com/massimoburgiolinkedin.com/in/massimoburgioslideshare.net/massimoburgio