Danish Masterclass 2: Web 2.0 + Social Web Training

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Second part (2/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk.
Topics: Web 2.0 and Social Web. Check out the complete series of presentations here on Slideshare.
More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net

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Danish Masterclass 2: Web 2.0 + Social Web Training

  1. 1. master class search + social media marketing 15 november 2010 holstebro, denmark massimo burgio global search interactive / sempoPARTS 3-4 WEB 2.0 SOCIAL
  2. 2. master class search + social media marketing PART 3 WEB 2.0
  3. 3. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  4. 4. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  5. 5. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  6. 6. no more passive consumers! • each consumer produces opinions, and share them with communities user-powered internet Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  7. 7. e-fluencers the new brand ambassadors no more passive consumers! • each consumer produces opinions, and share them with communities • there are super-users with super-powers: the e-fluencers Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  8. 8. intelligence a new kind of marketing Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  9. 9. referrals social networks key phrases wordofmouth rating voting buzz blogs keywords competitors online reputation polls engagement listen
  10. 10. tools a new breed of marketing Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  11. 11. mindset a new style of marketing Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  12. 12. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  13. 13. change mindset Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  14. 14. you can social media strategize integrate innovate Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  15. 15. master class search + social media marketing PART 4 SOCIAL
  16. 16. perseverance proactivity patience passion 4PSMM Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  17. 17. procrastinate panic push presume 4PDON’T Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  18. 18. perseverance is the key: dancing man http://bit.ly/dancing-man-video Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  19. 19. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  20. 20. • Social networking sites • Online collaborative tools • Photo / video sharing sites • News aggregators • Blogs / bloggers’ communities • Forums / Message boards • Social bookmarking • Podcasting / videocasting social media networks: facebook what? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  21. 21. networks • networking sites • collaborative tools • photo sharing • video sharing • knowledge sharing • news aggregators • blog communities • forums • message boards • social bookmarking • podcasting • videocasting social media networks Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  22. 22. after all, social is better than sex Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  23. 23. users are everywhere, users are the web
  24. 24. conversations happen everywhere Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  25. 25. social media strategies: goals Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  26. 26. social media performance by channel Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  27. 27. social media performance by channel Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  28. 28. social media performance by channel Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  29. 29. source: cmo.com social media performance by channel Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  30. 30. social media marketing by time + resources Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  31. 31. where? which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile? what? do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps? how? please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center? always ask your customers first Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  32. 32. customers + prospects your target market employees + stockholders your business “family” partners + suppliers your business “ecosystem” competitors you don’t have to ask, just benchmark them! =) always ask your customers first Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  33. 33. always ask your customers: real case study Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  34. 34. always ask your customers: real case study
  35. 35. find your own social way the best solution for your business? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  36. 36. master class search + social media marketing NEXT TOOLS
  37. 37. massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio tak!

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