master
class
search + social media marketing
15 november 2010
holstebro, denmark
massimo burgio
global search interactive ...
Global Search Interactive
--- the agency
SEMPO Search Engine Marketing
Professional Organization
--- the industry
Burning ...
video kick-off: going to holstebro
http://bit.ly/holstebro
Massimo Burgio, Global Search Interactive @ www.globalsearchint...
made with youtube search stories
www.youtube.com/searchstories
Massimo Burgio, Global Search Interactive @ www.globalsearc...
real kick-off video: J3SS3 2010
http://bit.ly/j3ss3-internet
Massimo Burgio, Global Search Interactive @ www.globalsearchi...
master
class
search + social media marketing
PART 1
SEARCH
what do you know how about search engines?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mor...
! search engines spiders
search marketing basics
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.n...
search marketing basics
! how search engines work
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive....
! content is king, keywords are the essence of SEO
search marketing basics
Massimo Burgio, Global Search Interactive @ www...
! keywords: research, long tail, density + relevancy
search marketing basics
Massimo Burgio, Global Search Interactive @ w...
! link popularity
search marketing basics
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More...
! google caffeine 2010
search marketing basics
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net...
search marketing basics
! search relevancy and web performance
Massimo Burgio, Global Search Interactive @ www.globalsearc...
search marketing basics
! search engine optimization
Massimo Burgio, Global Search Interactive @ www.globalsearchinteracti...
search marketing basics
! organic SEO process
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net ...
search marketing basics
! search engine friendly copywriting
Massimo Burgio, Global Search Interactive @ www.globalsearchi...
search marketing basics
! digital asset optimization (social media optimization)
Massimo Burgio, Global Search Interactive...
search marketing basics
! search engine advertising (pay per click)
• do you really need it?
• branded keywords
• long tai...
search marketing basics
! analytics, KPIs and conversion focus
Massimo Burgio, Global Search Interactive @ www.globalsearc...
master
class
search + social media marketing
PART 2
SET-UP
basic elements
• website design + SEO + content + analytics
• PPC + affiliate marketing
• web performance + landing pages ...
basic elements
• website design + SEO + content + analytics
• PPC + affiliate marketing
• web performance + landing pages ...
basic elements
• website design + SEO + content + analytics
• PPC + affiliate marketing
• web performance + landing pages ...
why do you need a well done website?
• to add value to membership programs
• to promote new services and special offers
• ...
why do you need a well done website?
• to add value to membership programs
• to promote new services and special offers
• ...
web basics: tourism website example
take it to the next level
• virtual property tours
• relevant reference links
• local ...
take it to the next level
• virtual property tours
• relevant reference links
• local highlights and itineraries
• regular...
search marketing is the solution
• critical and very competitive in tourism, travel and hospitality
• niche targeting is k...
search marketing is the solution
• critical and very competitive in tourism, travel and hospitality
• niche targeting is k...
search marketing is the solution
• critical and very competitive in tourism, travel and hospitality
• niche targeting is k...
master
class
search + social media marketing
NEXT
WEB 2.0
massimo burgio
global search interactive / sempo
www.globalsearchinteractive.net
www.sempo.org
massimo@globalsearchinterac...
Upcoming SlideShare
Loading in …5
×

Danish Masterclass 1: Basic Web + Search Marketing Training

882
-1

Published on

First part (1/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk.
Topics: Basics of Web Marketing and Search Engine Marketing. Check out the complete series of presentations here on Slideshare.
More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
882
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Danish Masterclass 1: Basic Web + Search Marketing Training

  1. 1. master class search + social media marketing 15 november 2010 holstebro, denmark massimo burgio global search interactive / sempoPARTS 1-2 SEARCH SET-UP
  2. 2. Global Search Interactive --- the agency SEMPO Search Engine Marketing Professional Organization --- the industry Burning Man --- the creative network Asturias Paraiso Cultural --- dead project ... and much more --- =) who the f*** is massimo burgio? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  3. 3. video kick-off: going to holstebro http://bit.ly/holstebro Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  4. 4. made with youtube search stories www.youtube.com/searchstories Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  5. 5. real kick-off video: J3SS3 2010 http://bit.ly/j3ss3-internet Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  6. 6. master class search + social media marketing PART 1 SEARCH
  7. 7. what do you know how about search engines? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  8. 8. ! search engines spiders search marketing basics Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  9. 9. search marketing basics ! how search engines work Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  10. 10. ! content is king, keywords are the essence of SEO search marketing basics Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  11. 11. ! keywords: research, long tail, density + relevancy search marketing basics Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  12. 12. ! link popularity search marketing basics Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  13. 13. ! google caffeine 2010 search marketing basics Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  14. 14. search marketing basics ! search relevancy and web performance Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  15. 15. search marketing basics ! search engine optimization Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  16. 16. search marketing basics ! organic SEO process Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  17. 17. search marketing basics ! search engine friendly copywriting Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  18. 18. search marketing basics ! digital asset optimization (social media optimization) Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  19. 19. search marketing basics ! search engine advertising (pay per click) • do you really need it? • branded keywords • long tail is better • quality score • landing pages • landing page testing • analytics Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  20. 20. search marketing basics ! analytics, KPIs and conversion focus Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  21. 21. master class search + social media marketing PART 2 SET-UP
  22. 22. basic elements • website design + SEO + content + analytics • PPC + affiliate marketing • web performance + landing pages testing • online booking / transactions / customer service • CRM - customer relationship management online marketing basic set-up Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  23. 23. basic elements • website design + SEO + content + analytics • PPC + affiliate marketing • web performance + landing pages testing • online booking / transactions / customer service • CRM - customer relationship management online marketing basic set-up better promotion strategies • SEO + pay-per-click + local search marketing • viral video marketing + email marketing • social media marketing Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  24. 24. basic elements • website design + SEO + content + analytics • PPC + affiliate marketing • web performance + landing pages testing • online booking / transactions / customer service • CRM - customer relationship management better promotion strategies • SEO + pay-per-click + local search marketing • viral video marketing + email marketing • social media marketing online marketing basic set-up online marketing goals • increase online sales + revenues • establish a brand identity / authority • direct relationship with the customers / users Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  25. 25. why do you need a well done website? • to add value to membership programs • to promote new services and special offers • to monitor behavior and opinions of clients / users • to increase brand and market reach • to create an online sales channel web basics: tourism website example Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  26. 26. why do you need a well done website? • to add value to membership programs • to promote new services and special offers • to monitor behavior and opinions of clients / users • to increase brand and market reach • to create an online sales channel web basics: tourism website example online window for your business • a “must” for properties, agencies, hotels, services • basic, clean and usable, friendly and actractive design • complete info, constantly updated • always offer several channels of direct contact • show your brand personality Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  27. 27. web basics: tourism website example take it to the next level • virtual property tours • relevant reference links • local highlights and itineraries • regular publishing of editorial features • videos made by editorial team / staff • local listings Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  28. 28. take it to the next level • virtual property tours • relevant reference links • local highlights and itineraries • regular publishing of editorial features • videos made by editorial team / staff • local listings web basics: tourism website example web rockstar • online guest book / testimonials • employees’ blogs • ceo blog • user video/photo gallery • online forum for visitors • live chat with customer service representatives • make-your-own brochures / e-cards / viral apps • event / travel planning tools Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  29. 29. search marketing is the solution • critical and very competitive in tourism, travel and hospitality • niche targeting is key • optimize every element for specific keywords • long tail keyword strategy • organic SEO + PPC mixed strategy web basics tourism: promotion Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  30. 30. search marketing is the solution • critical and very competitive in tourism, travel and hospitality • niche targeting is key • optimize every element for specific keywords • long tail keyword strategy • organic SEO + PPC mixed strategy web basics tourism: promotion recommended • landing pages with effective call-to-actions • no barriers to conversion • consider PPC and affiliate support • fresh, relevant and optimized content • blogging + social media marketing • optimized online press releases • video and podcasting Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  31. 31. search marketing is the solution • critical and very competitive in tourism, travel and hospitality • niche targeting is key • optimize every element for specific keywords • long tail keyword strategy • organic SEO + PPC mixed strategy web basics tourism: promotion recommended • landing pages with effective call-to-actions • no barriers to conversion • consider PPC and affiliate support • fresh, relevant and optimized content • blogging + social media marketing • optimized online press releases • video and podcasting but this is already 2.0!!! Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  32. 32. master class search + social media marketing NEXT WEB 2.0
  33. 33. massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio tak!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×