Burgio Massimo Trend Conferencie Bratislava 2008 Trends In Internet Marketing

NEW TRENDS IN ONLINE MARKETING: SEARCH 3.0 AND SOCIAL MEDIA OPTIMIZATION MASSIMO BURGIO founder, chief strategist GLOBAL SEARCH INTERACTIVE globalsearchinteractive.com a proud member of SEMPO

SOCIAL SEARCH SHOPPING ONLINE PR ENGINES VIDEO SEARCH PAY-PER-CLICK ORGANIC SEO BID STRATEGY MOBILE SEARCH WEB ANALYTICS LINK BUILDING SEARCH INTEGRATION BEHAVIORAL CONTEXTUAL RSS FEEDS BLOGGING

SOCIAL MEDIA ENABLERS Google Universal Search RSS Technology Social Apps and Tools Social Media Networks User engagement

PEOPLE !!!

SOCIAL SEARCH • Wisdom of crowd / People helping people find stuff • Online collaborative tools • Directory building • Voting & ranking • Uploading and posting • Sharing & tagging • Commenting & bookmarking • Top SERP for blogs and social networks result pages • Context, freshness, relevancy

WHAT IS SOCIAL MEDIA? • Online practices and technologies that users adopt to share content, opinions, insights, experiences, perspectives, and the same media • Content in social media can take the form of text, graphics, audio, or video. Several formats can be mixed • Social Media sites typically provide users with communication-enabling technologies and tools such as message boards, forums, podcasts, bookmarks, communities, wikis, blogs etc.

SOCIAL MEDIA NETWORKS • Social networking sites • Online collaborative tools • Photo / video sharing sites • News aggregators • Blogs / bloggers’ communities • Forums / Message boards • Social bookmarking • Podcasting / videocasting

SOCIAL MEDIA MARKETING SOCIAL MEDIA SEARCH Relevant Search Optimized Engine Content Optimization Media Assets Optimization Social Media Optimization

SOCIAL MEDIA MARKETING SOCIAL MEDIA SEARCH Relevant Search Optimized Engine Content Optimization Media Assets Optimization on-page tactics / process of Social Media trying to get one's content more Optimization widely distributed across multiple social media networks

MEDIA ASSET OPTIMIZATION Optimize texts, web pages, press releases, etc Use tags and categories in blogs Tag pictures and video Use RSS to maximize reach Adopt viral content distribution Share (optimized) content on social networks Submit optimized content to directories and engines

SOCIAL MEDIA MARKETING MEDIA ASSETS OPTIMIZATION Optimize texts, web pages, press releases, etc Use tags and categories in blogs Tag pictures and video Use RSS to maximize reach Adopt viral content distribution Share (optimized) content on social networks Submit optimized content to directories and engines SOCIAL NETWORKING Optimize profiles on social media networks Engage with social groups and blogosphere Share content / knowledge on social spaces

E-SHELF VIDEO VIRAL STRATEGY Global Search Interactive’s secret weapon

E-SHELF VIDEO VIRAL STRATEGY www.tubemogul.com

SOCIAL MEDIA MARKETING OR NOT? • Brand reach / penetration • User engagement (B2C, B2B, C2C, C2B) • Business social networking (B2B, B2C, C2C) • E-shelf / SERP real estate • Anticipate competitors

4Ps OF SOCIAL MEDIA MARKETING PASSION PATIENCE PERSEVERANCE PROACTIVITY

I’M VERY SOCIAL =)

THIS POWERPOINT IS SOCIAL MEDIA www.slideshare.net/massimoburgio

THANK YOU massimo burgio globalsearchinteractive.com

Burgio Massimo Trend Conferencie Bratislava 2008 Trends In Internet Marketing

by Massimo Burgio on Oct 19, 2008

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