NEW TRENDS IN ONLINE MARKETING:
SEARCH 3.0 AND SOCIAL MEDIA
OPTIMIZATION
MASSIMO BURGIO
founder, chief strategist
GLOBAL SEARCH INTERACTIVE
globalsearchinteractive.com
a proud member of SEMPO

SOCIAL SEARCH SHOPPING
ONLINE PR ENGINES
VIDEO SEARCH
PAY-PER-CLICK ORGANIC SEO
BID STRATEGY
MOBILE SEARCH
WEB ANALYTICS
LINK BUILDING SEARCH
INTEGRATION
BEHAVIORAL
CONTEXTUAL
RSS FEEDS BLOGGING

SOCIAL MEDIA ENABLERS
Google Universal Search
RSS Technology
Social Apps and Tools
Social Media Networks
User engagement

PEOPLE !!!

SOCIAL SEARCH
• Wisdom of crowd / People helping people find stuff
• Online collaborative tools
• Directory building
• Voting & ranking
• Uploading and posting
• Sharing & tagging
• Commenting & bookmarking
• Top SERP for blogs and social networks result pages
• Context, freshness, relevancy

WHAT IS SOCIAL MEDIA?
• Online practices and technologies that users adopt to share
content, opinions, insights, experiences, perspectives, and
the same media
• Content in social media can take the form of text, graphics,
audio, or video. Several formats can be mixed
• Social Media sites typically provide users with
communication-enabling technologies and tools such as
message boards, forums, podcasts, bookmarks,
communities, wikis, blogs etc.

SOCIAL MEDIA NETWORKS
• Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting

SOCIAL MEDIA MARKETING
SOCIAL MEDIA SEARCH
Relevant Search
Optimized Engine
Content Optimization
Media
Assets
Optimization
Social
Media
Optimization

SOCIAL MEDIA MARKETING
SOCIAL MEDIA SEARCH
Relevant Search
Optimized Engine
Content Optimization
Media
Assets
Optimization
on-page tactics / process of
Social
Media trying to get one's content more
Optimization widely distributed across
multiple social media networks

MEDIA ASSET OPTIMIZATION
Optimize texts, web pages, press releases, etc
Use tags and categories in blogs
Tag pictures and video
Use RSS to maximize reach
Adopt viral content distribution
Share (optimized) content on social networks
Submit optimized content to directories and engines

SOCIAL MEDIA MARKETING
MEDIA ASSETS OPTIMIZATION
Optimize texts, web pages, press releases, etc
Use tags and categories in blogs
Tag pictures and video
Use RSS to maximize reach
Adopt viral content distribution
Share (optimized) content on social networks
Submit optimized content to directories and engines
SOCIAL NETWORKING
Optimize profiles on social media networks
Engage with social groups and blogosphere
Share content / knowledge on social spaces

E-SHELF VIDEO VIRAL STRATEGY
Global Search Interactive’s secret weapon

E-SHELF VIDEO VIRAL STRATEGY
www.tubemogul.com

SOCIAL MEDIA MARKETING OR NOT?
• Brand reach / penetration
• User engagement (B2C, B2B, C2C, C2B)
• Business social networking (B2B, B2C, C2C)
• E-shelf / SERP real estate
• Anticipate competitors

4Ps OF SOCIAL MEDIA MARKETING
PASSION
PATIENCE
PERSEVERANCE
PROACTIVITY

I’M VERY SOCIAL =)

THIS POWERPOINT IS SOCIAL MEDIA
www.slideshare.net/massimoburgio

THANK YOU
massimo burgio
globalsearchinteractive.com