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NEW TRENDS IN ONLINE MARKETING:
SEARCH 3.0 AND SOCIAL MEDIA
OPTIMIZATION

                 MASSIMO BURGIO
                ...
SOCIAL SEARCH               SHOPPING
         ONLINE PR           ENGINES
                     VIDEO SEARCH
  PAY-PER-CLIC...
SOCIAL MEDIA ENABLERS



Google Universal Search

RSS Technology

Social Apps and Tools

Social Media Networks

User engag...
PEOPLE !!!
SOCIAL SEARCH
 •  Wisdom of crowd / People helping people find stuff

 •  Online collaborative tools

 •  Directory buildi...
WHAT IS SOCIAL MEDIA?

•  Online practices and technologies that users adopt to share
  content, opinions, insights, exper...
SOCIAL MEDIA NETWORKS
 •  Social networking sites

 •  Online collaborative tools

 •  Photo / video sharing sites

 •  Ne...
SOCIAL MEDIA MARKETING

  SOCIAL MEDIA   SEARCH
  Relevant       Search
  Optimized      Engine
  Content        Optimizat...
SOCIAL MEDIA MARKETING

  SOCIAL MEDIA              SEARCH
  Relevant                  Search
  Optimized                 ...
MEDIA ASSET OPTIMIZATION

 Optimize texts, web pages, press releases, etc

 Use tags and categories in blogs

 Tag picture...
SOCIAL MEDIA MARKETING

 MEDIA ASSETS OPTIMIZATION
 Optimize texts, web pages, press releases, etc
 Use tags and categorie...
E-SHELF VIDEO VIRAL STRATEGY
Global Search Interactive’s secret weapon
E-SHELF VIDEO VIRAL STRATEGY




                   www.tubemogul.com
SOCIAL MEDIA MARKETING OR NOT?
 •  Brand reach / penetration

 •  User engagement (B2C, B2B, C2C, C2B)

 •  Business socia...
4Ps OF SOCIAL MEDIA MARKETING


    PASSION
    PATIENCE
    PERSEVERANCE
    PROACTIVITY
I’M VERY SOCIAL =)
THIS POWERPOINT IS SOCIAL MEDIA




            www.slideshare.net/massimoburgio
THANK YOU

            massimo burgio
globalsearchinteractive.com
Burgio Massimo Trend Conferencie Bratislava 2008 Trends In Internet Marketing
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Burgio Massimo Trend Conferencie Bratislava 2008 Trends In Internet Marketing

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Enjoy my presentation for the Trend Conferencie in Bratislava, Slovakia (October 2008) on new trends In Internet Marketing where I'm touching base, of course, on search 3.0 and social media optimization!

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Transcript of "Burgio Massimo Trend Conferencie Bratislava 2008 Trends In Internet Marketing"

  1. 1. NEW TRENDS IN ONLINE MARKETING: SEARCH 3.0 AND SOCIAL MEDIA OPTIMIZATION MASSIMO BURGIO founder, chief strategist GLOBAL SEARCH INTERACTIVE globalsearchinteractive.com a proud member of SEMPO
  2. 2. SOCIAL SEARCH SHOPPING ONLINE PR ENGINES VIDEO SEARCH PAY-PER-CLICK ORGANIC SEO BID STRATEGY MOBILE SEARCH WEB ANALYTICS LINK BUILDING SEARCH INTEGRATION BEHAVIORAL CONTEXTUAL RSS FEEDS BLOGGING
  3. 3. SOCIAL MEDIA ENABLERS Google Universal Search RSS Technology Social Apps and Tools Social Media Networks User engagement
  4. 4. PEOPLE !!!
  5. 5. SOCIAL SEARCH •  Wisdom of crowd / People helping people find stuff •  Online collaborative tools •  Directory building •  Voting & ranking •  Uploading and posting •  Sharing & tagging •  Commenting & bookmarking •  Top SERP for blogs and social networks result pages •  Context, freshness, relevancy
  6. 6. WHAT IS SOCIAL MEDIA? •  Online practices and technologies that users adopt to share content, opinions, insights, experiences, perspectives, and the same media •  Content in social media can take the form of text, graphics, audio, or video. Several formats can be mixed •  Social Media sites typically provide users with communication-enabling technologies and tools such as message boards, forums, podcasts, bookmarks, communities, wikis, blogs etc.
  7. 7. SOCIAL MEDIA NETWORKS •  Social networking sites •  Online collaborative tools •  Photo / video sharing sites •  News aggregators •  Blogs / bloggers’ communities •  Forums / Message boards •  Social bookmarking •  Podcasting / videocasting
  8. 8. SOCIAL MEDIA MARKETING SOCIAL MEDIA SEARCH Relevant Search Optimized Engine Content Optimization Media Assets Optimization Social Media Optimization
  9. 9. SOCIAL MEDIA MARKETING SOCIAL MEDIA SEARCH Relevant Search Optimized Engine Content Optimization Media Assets Optimization on-page tactics / process of Social Media trying to get one's content more Optimization widely distributed across multiple social media networks
  10. 10. MEDIA ASSET OPTIMIZATION Optimize texts, web pages, press releases, etc Use tags and categories in blogs Tag pictures and video Use RSS to maximize reach Adopt viral content distribution Share (optimized) content on social networks Submit optimized content to directories and engines
  11. 11. SOCIAL MEDIA MARKETING MEDIA ASSETS OPTIMIZATION Optimize texts, web pages, press releases, etc Use tags and categories in blogs Tag pictures and video Use RSS to maximize reach Adopt viral content distribution Share (optimized) content on social networks Submit optimized content to directories and engines SOCIAL NETWORKING Optimize profiles on social media networks Engage with social groups and blogosphere Share content / knowledge on social spaces
  12. 12. E-SHELF VIDEO VIRAL STRATEGY Global Search Interactive’s secret weapon
  13. 13. E-SHELF VIDEO VIRAL STRATEGY www.tubemogul.com
  14. 14. SOCIAL MEDIA MARKETING OR NOT? •  Brand reach / penetration •  User engagement (B2C, B2B, C2C, C2B) •  Business social networking (B2B, B2C, C2C) •  E-shelf / SERP real estate •  Anticipate competitors
  15. 15. 4Ps OF SOCIAL MEDIA MARKETING PASSION PATIENCE PERSEVERANCE PROACTIVITY
  16. 16. I’M VERY SOCIAL =)
  17. 17. THIS POWERPOINT IS SOCIAL MEDIA www.slideshare.net/massimoburgio
  18. 18. THANK YOU massimo burgio globalsearchinteractive.com
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