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Burgio Massimo Smx London 2008 Secret Weapon Tubemogul viral video distribution tracking
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Burgio Massimo Smx London 2008 Secret Weapon Tubemogul viral video distribution tracking

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My presentation for SMX London 2008's panel "My Secret Weapon", where I unveiled TubeMogul www.tubemogul.com, the Global Search Interactive's secret weapon for maximizing the distribution and ...

My presentation for SMX London 2008's panel "My Secret Weapon", where I unveiled TubeMogul www.tubemogul.com, the Global Search Interactive's secret weapon for maximizing the distribution and optimizing the tracking of online videos.

The presentation has a slide introducing Mark Rotblat of TubeMogul - at that point there is a video message and further video SEO tips from Mark - you can still find the video here http://dailymotion.alice.it/video/x76jfc_tubemoguls-mark-rotblat-viral-video_school.

Enjoy!

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Burgio Massimo Smx London 2008 Secret Weapon Tubemogul viral video distribution tracking Presentation Transcript

  • 1. London, November 5, 2008 MY SECRET WEAPON FOR VIRAL VIDEO DISTRIBUTON MASSIMO BURGIO founder, chief strategist GLOBAL SEARCH INTERACTIVE globalsearchinteractive.com a proud member of SEMPO
  • 2. MY SECRET WEAPON John Frieda Collection’s FRIZZ-EASE SECRET WEAPON Flawless Finishing Cream Instantly camouflages imperfections; Leaves dull, dry hair shiny, soft & supple. Use anywhere, anytime.
  • 3. THE MASTER WEAPON IS SEARCH
  • 4. MASTER WEAPON IS SEARCH •! Search relevancy •! Search strategies •! Keywords keywords keywords (search mindset) •! Tagging, tagging, tagging! •! All media optimization (optimisation) •! Pervasive and capillary distribution of content
  • 5. VIRAL VIDEO OPPORTUNITIES •! Videos rock (rich brand/product experience) •! Videos engage (your target audience) •! Videos reach (in terms of message) •! Videos go around the world (thanks to social networks’ spin) •! Videos go around the web (thanks also to RSS / MRSS) •! Videos rank!!! (on universal / blended search results)
  • 6. ONLINE VIDEO DATA
  • 7. MORE ONLINE VIDEO DATA
  • 8. SEARCH + VIDEO RULE ADVERTISING SPEND
  • 9. SO YOU WANT TO ENGAGE IN ONLINE VIDEO AND NEED A SECRET WEAPON, RIGHT?
  • 10. MY SECRET WEAPON (at last!!!)
  • 11. SERP MAGIC!
  • 12. SERP MAGIC!
  • 13. SEMPO VIDEO PERFORMANCE Call it long tail of video views/reach…
  • 14. www.tubemogul.com
  • 15. WHAT IS TUBEMOGUL? •! Online video analytics and distribution tool serving publishers large and small with automated upload to the Web's top video sharing sites. •! TubeMogul's analytic technology aggregates video-viewing data from multiple sources to understand when, where and how often videos are watched, track and compare viewing trends, measure the impact of marketing campaigns, gather competitive intelligence, and share the data. site videos content Video Creators and Content Owners performance data metrics
  • 16. TUBEMOGUL FEATURES Charts - easily create charts that track videos and/or video publishers. Analysis Tools - create custom groups of videos, video publishers and online video sites, and receive analytics by group. Universal Upload – Upload videos to major video sharing sites in one shot! Aggregated Analytics - track online video analytics across video sites incl. Google, MetaCafe, MySpace, AOL, Yahoo!, Revver, YouTube and more! Communication Tools - email charts to the recipients of your choice. Data Export - exports charts and other data to Excel. Ease of Use – intuitive user interface and easy to understand charts. Advanced Features - powerful analytics tools for Premium Service.
  • 17. EMBED, VIRALIZE, BOAST, LINK
  • 18. EASY VIDEO UPLOAD Browse to upload Or provide MRSS URL Then LAUNCH to sites within your channels
  • 19. CUSTOMIZABLE CHARTS
  • 20. SINGLE VIDEO STATS
  • 21. AGGREGATE STATS
  • 22. DEMOGRAPHIC STATS
  • 23. DATA EXPORT / KEYWORD REPORT
  • 24. DID I MENTION THAT ALL THIS IS TOTALLY FREE?
  • 25. FREE IS GOOD, PAID IS BETTER
  • 26. FREE IS GOOD, PAID IS BETTER
  • 27. FREE IS GOOD, PAID IS BETTER
  • 28. FINAL TIPS FROM MARK ROTBLAT
  • 29. RANKING WELL ON GOOGLE
  • 30. RANKING ON GOOGLE VIDEO, TOO!
  • 31. RANKING ON GOOGLE VIDEO, TOO!
  • 32. PERFORMING WELL EVERYWHERE •! viral video smx london •! seo video smx london •! seo video viral smx •! seo video tips •! smx video seo tips •! tubemogul * •! massimo burgio * •! mark rotblat *
  • 33. www.tubemogul.com
  • 34. THANK YOU massimo burgio globalsearchinteractive.com sempo.com