SEO AND
SOCIAL MEDIA
MARKETING
featuring the SEO DETOX Clinic
MASSIMO BURGIO
founder, chief strategist
GLOBAL SEARCH INTERACTIVE
globalsearchinteractive.com
a proud member of SEMPO

SEO DETOX
CLINIC
a 12-step program
to get out of SEO
and into social media

SEO DETOX 12-STEP PROGRAM
1 - forget your website
2 - forget PageRank
3 - tags are more important than metatags

SEO DETOX 12-STEP PROGRAM
1 - forget your website
2 - forget PageRank
3 - tags are more important than metatags
4 - an image is worth more than 100 words
5 - a video is worth more than 100 images
6 - flash is good (if optimized)

SEO DETOX 12-STEP PROGRAM
1 - forget your website
2 - forget PageRank
3 - tags are more important than metatags
4 - an image is worth more than 100 words
5 - a video is worth more than 100 images
6 - flash is good (if optimized)
7 - share what you own (RSS)
8 - share what you know (social search)
9 - share what you like (social bookmarking)

SEO DETOX 12-STEP PROGRAM
1 - forget your website
2 - forget PageRank
3 - tags are more important than metatags
4 - an image is worth more than 100 words
5 - a video is worth more than 100 images
6 - flash is good (if optimized)
7 - share what you own (RSS)
8 - share what you know (social search)
9 - share what you like (social bookmarking)
10 - other people’s content is good too (embed)
11 - do not buy links, generate them
12 - ranking on Technorati is good as ranking on Google

SOCIAL MEDIA ENABLERS
Google Universal Search
RSS Technology
Social Apps and Tools
Social Media Networks

PEOPLE !!!

SOCIAL SEARCH
•! Wisdom of crowd / People helping people find stuff
•! Online collaborative tools
•! Directory building
•! Voting & ranking
•! Uploading and posting
•! Sharing & tagging
•! Commenting & bookmarking
•! Top SERP for blogs and social networks result pages
•! Context, freshness, relevancy

WHAT IS SOCIAL MEDIA?
•! Online practices and technologies that users adopt to share
content, opinions, insights, experiences, perspectives, and
the same media
•! Content in social media can take the form of text, graphics,
audio, or video. Several formats can be mixed
•! Social Media sites typically provide users with
communication-enabling technologies and tools such as
message boards, forums, podcasts, bookmarks,
communities, wikis, blogs etc.

SOCIAL MEDIA NETWORKS
•! Social networking sites
•! Online collaborative tools
•! Photo / video sharing sites
•! News aggregators
•! Blogs / bloggers’ communities
•! Forums / Message boards
•! Social bookmarking
•! Podcasting / videocasting

SOCIAL MEDIA MARKETING
SOCIAL MEDIA SEARCH
Relevant Search
Optimized Engine
Content Optimization
Media
Assets
Optimization
Social
Media
Optimization

SOCIAL MEDIA MARKETING
SOCIAL MEDIA SEARCH
Relevant Search
Optimized Engine
Content Optimization
Media
Assets
Optimization
on-page tactics / process of
Social
Media trying to get one's content more
Optimization widely distributed across
multiple social media networks

MEDIA ASSET OPTIMIZATION
Optimize texts, webpages, press releases, etc
Use tags and categories in blogs
Tag pictures and video
Use RSS to maximize reach
Adopt viral content distribution
Share (optimized) content on social networks
Submit optimized content to directories and engines

SOCIAL MEDIA MARKETING
MEDIA ASSETS OPTIMIZATION
Optimize texts, webpages, press releases, etc
Use tags and categories in blogs
Tag pictures and video
Use RSS to maximize reach
Adopt viral content distribution
Share (optimized) content on social networks
Submit optimized content to directories and engines
SOCIAL NETWORKING
Optimize profiles on social media networks
Engage with social groups and blogosphere
Share content / knowledge on social spaces

E-SHELF VIDEO VIRAL STRATEGY
Global Search Interactive’s secret weapon

E-SHELF VIDEO VIRAL STRATEGY
www.tubemogul.com

SOCIAL MEDIA MARKETING OR NOT?
•! Brand reach / penetration
•! User engagement (B2C, B2B, C2C, C2B)
•! Business social networking (B2B, B2C, C2C)
•! E-shelf / SERP real estate
•! Anticipate competitors

4Ps OF SOCIAL MEDIA MARKETING
PASSION
PATIENCE
PERSEVERANCE
PROACTIVITY

I’M VERY SOCIAL =)

THANKS / TACK
Massimo Burgio
massimo@globalsearchinteractive.com
www.slideshare.net/massimoburgio/