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  1. 1. <ul><li>Voter Vault </li></ul>Get On It, Start Adding Data Now! Robert Willington, Executive Director Massachusetts Republican Party Massachusetts Republican Party
  2. 2. Voter Vault <ul><li>Developed by the RNC </li></ul><ul><li>Free (not really) </li></ul><ul><li>No Longer Have To Go To Town Halls for Data. </li></ul><ul><li>Can Add/Extract Valuable Data. </li></ul>Massachusetts Republican Party
  3. 3. Voter Vault <ul><li>Begins with basic data - R’s, U’s, D’s and how often they vote: 0,1,2,3,4. </li></ul><ul><li>Gives You Ability To Add VALUE to Data to use for current and FUTURE elections. </li></ul>Massachusetts Republican Party
  4. 4. A Few Affiliations Yard Sign Location Snowmobile Owner Gun Owner Top Issue Taxes Top Issue Environment Pro 2004 St. Rep. Candidate Over 100 Affiliations To Use! Marriage Signers Pro 08 St. Rep. Candidate Anti 2004 St. Rep. Candidate Und 08 St. Rep. Candidate Dem Donor GOP Donor NMT Vol Prospects Social Conservative ChurchGoer Massachusetts Republican Party
  5. 5. Example Town 4 of 4 Rs – 93 3 of 4 Rs – 302 2 of 4 Rs – 1,267 1 of 4 Rs – 432 0 of 4 Rs – 243 4 of 4 Us – 297 3 of 4 Us – 1,604 2 of 4 Us – 2,592 1 of 4 Us – 1,270 0 of 4 Us - 927 4 of 4 Ds – 422 3 of 4 Ds – 1,722 2 of 4 Ds – 1,110 1 of 4 Ds – 617 0 of 4 Ds - 388 Massachusetts Republican Party
  6. 6. Where To Start? <ul><li>2,000 Unenrolled 4/4 Voters in X Town </li></ul><ul><li>500 we have a “Top Issue” </li></ul><ul><li>1,500 We Do Not Have Top Issue </li></ul>Hardcore Voters That We Know Nothing About. Massachusetts Republican Party
  7. 7. Target? <ul><li>Create Phone Lists and Mailing Labels </li></ul><ul><li>based on your data to TARGET. </li></ul><ul><li>Target Your Message Just Like Companies Do With Products. </li></ul>+ = Massachusetts Republican Party
  8. 8. The Times Of The Signs Are Over. <ul><li>% of people driving by are not old enough to vote. </li></ul><ul><li>% of people driving by are not registered to vote. </li></ul><ul><li>% of people driving by are not citizens and thus can’t vote. </li></ul><ul><li>% of people driving by are registered but don’t actually vote. </li></ul><ul><li>% of voters driving by live in a neighboring district. </li></ul><ul><li>% of voters are already committed for/against you. </li></ul><ul><li>% of voters drove by and could not read the signs </li></ul><ul><li>% of voters that are undecided read your sign. </li></ul>How many “beeps” and “thumbs-ups” do you misinterpret as the last point? Massachusetts Republican Party
  9. 9. Example GOTV <ul><li>4 of 4 Pro McCormick – 2,497 </li></ul><ul><li>3 of 4 Pro McCormick – 5,604 </li></ul><ul><li>2 of 4 Pro McCormick – 8,943 </li></ul><ul><li>1 of 4 Pro McCormick – 6,270 </li></ul><ul><li>0 of 4 Pro McCormick – 2,027 </li></ul>Who is going to get “abused”? Massachusetts Republican Party
  10. 10. Voter Vault <ul><li>Using Voter Vault & Voter ID enables you to keep track of your progress. </li></ul><ul><li>REAL Benchmarks. </li></ul><ul><li>Are You Behind? </li></ul><ul><li>Are You Ahead? </li></ul>Massachusetts Republican Party
  11. 11. Keep Track In VV <ul><li>GOAL: campaign needs 10,000 Positive ID’s. </li></ul><ul><li>AVG. 3/10 calls are complete 1/10 calls are positive </li></ul><ul><li>100,000 Raw Calls Must Be Made </li></ul><ul><li>100 Phone Banks </li></ul><ul><li>1,000 calls per phone bank. </li></ul><ul><li>10 People make 100 calls per volunteer per shift. </li></ul>Massachusetts Republican Party
  12. 12. Voter Vault www.VoterVault3.com for Live Demonstration Massachusetts Republican Party
  13. 13. “ Thank You.” Join Our Online Training Center MassRootsAction.com [email_address] Massachusetts Republican Party

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